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From 5,000 LinkedIn Views to 300,000 overnight
First, Some Important Context
It was a Friday lunchtime. Not a great time to post on LinkedIn, as anyone who watches the algorithm will tell you.Caroline Daniel posted anyway.By the evening she was watching the numbers climb past anything she had seen before. Her usual 5,000 views became 300,000. Three thousand people downloaded the free tool she was offering. And the shape of her business changed dramatically.The tool was an ERA 2025 matrix, a practical compliance tracker for the new Employment Rights Act, mapping every significant legislative change by date, category and priority so…
The skinny
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