Latest / Ecommerce Playbook: Numbers, Struggles & Growth
What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded.
In this episode of the Podcast, we break down insights from 53,000 ads, 147 brands, and $14.5M in BFCM spend to show how Meta now evaluates creative, bidding strategies, and content formats in a post-auction, AI-driven system.
You’ll learn:
Why creative volume exploded — and why it’s now required to scale
How different bid strategies attract fundamentally different customers
Why video absorbs spend more efficiently than static ads
What makes UGC ads more likely to become high-spend…
The skinny
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