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Episode 30: Success in the Gulf: Thriving Through Cultural Intelligence And What Western Entrepreneurs Keep Getting Wrong

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Today, we dive into one of the most dynamic and culturally layered regions in the world: the Gulf.

From the futuristic skyline of Dubai to the deeply rooted traditions of Riyadh and the strategic diplomacy of Doha—doing business in the GCC requires more than ambition. It demands cultural fluency.

My guest is Corina Goetz, a trusted advisor and expert in Middle Eastern business culture who has spent over a decade helping international companies enter the region with impact, integrity, and deep respect.

Together, we unpack:

Why your handshake, dress, or choice of…

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