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How the internet became a casino

Open a sports app, a brokerage app, video game, or even shopping site, and you’ll likely find design features borrowed from slot machines. Gambling has moved from casinos and lottery tickets to becoming a core business model of our digital lives.

Three forces have converged since the onset of COVID: more time spent on our devices in isolation, the expansion of legalized online gambling, and the rise of digital products designed around engagement loops. Sports betting is the most visible example, but the broader pattern includes prediction markets, crypto trading, Robinhood-style gamified…

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