97: The Fear Pattern

"The Textile Creative" with Virginia Wygal · Oct 22, 2026 · 24m

The Fear Pattern

This episode takes on the second pricing trap, Fear. This maker does the math and knows the number, and then the number changes because of someone’s reaction, one that already happened or one they expect. Virginia compares it to Avoidance, where the number was the scary part. With Fear, the reaction to the number is the scary part. She splits Fear into two groups: reactive fear, where the price gives way in the moment, and anticipatory fear, where the price moves before anyone has said a word.

Then come the five personalities. The Reducer and the Follower are reactive. The…