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Heat-Nuggets finals ratings, Big Ten drama, TNF flex and more
On today's episode, Dr. Jon Lewis and Drew Lerner discuss the abrupt end to the dream NBA ratings scenario and talk about how the likely Nuggets-Heat final will measure up historically. Jon puts into context how a strong first two rounds will allow the NBA to meet or exceed viewership year over year, despite two abbreviated Conference Finals. The crew also discusses the NBA's issues when it comes to marketing stars that aren't LeBron James or Steph Curry, and if the NBA is in trouble once they retire. Other topics include: the Big Ten deals hitting some bumps in the road and how that looks…
The skinny
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