Ep. 45 - JP Levesque - Launching successful events for your students

The Business of Jiu Jitsu · Jan 20, 2025 · 18m

Most academy owners understand the importance of running events. However not everyone gets how to promote these events effectively. Most academy owners don't want to bombard their students with emails, posts and communication.

But that percetption isn't founded in reality, I've never once seen so much promotional content from a gym or academy that it put a student off. The goal is to temporarily boost your signal strength so you can make sure your event's are well attended, gis/uniforms are pre-ordered and people are included.

This podcast walks through the basics of good event promotion for…