Latest / R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness
There’s Not Even Really a Choice—Just a Giant Mess
The rational choice model makes it seem like decisions are clear, alternatives are obvious, and we simply select the best option. But in reality, decisions are rarely made that way. Most of the time, there aren’t even real alternatives—things appear and disappear before you can fully compare them, and people don’t always know what they want.
There’s a fiction that choices are neat and structured, but real-world decisions are messy. You’re often pushed into something as much as you voluntarily choose it. Even when you do make a decision, the environment shifts, and suddenly, everything is…
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