If Facts Worked, This Would be Over Already
If facts worked, this would be over already.
They don’t and there’s a reason.
Most people think some supporters ignore facts because they’re uninformed.
That’s not what’s happening.
The mechanism is identity fusion.
Identity fusion is when a person’s sense of self merges with a group or a leader.
At that point, criticism doesn’t feel like disagreement.
It feels like a personal threat.
So judgment changes.
Standards apply to everyone else but us
Behavior they wouldn’t accept from anyone else gets excused, minimized, or reframed as necessary.
Not because their values disappearedbut because…
The skinny
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