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Lessons - How To Market Emerging Technologies | Aubrey Strobel - Head of Communications at Lolli
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In this "Lessons" episode, Aubrey Strobel, Head of Communications at Lolli, delves into the innovative strategies behind marketing a new crypto project. Aubrey shares her approach to building brand credibility and making crypto accessible through creative and educational content.
Embracing a Unique Brand Voice: Aubrey explains how Lolli's strategy defies the conventional, serious approach of early crypto companies. By leaning into humor and approachability, Lolli has successfully differentiated itself from…
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