Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Journey Maps Miss the Abandoned Cart Email Sequence
Episode 117 of Customer Journey with Fexingo dives into a touchpoint nearly every ecommerce business maps wrong: the abandoned cart email sequence. Lucas and Luna break down why most journey maps treat it as a simple three-email flow, when the real opportunity lies in timing, personalization, and channel switching. Using data from a 2025 study by Omnisend showing that cart abandonment emails sent within one hour recover 18% more revenue than those sent after 24 hours, they walk through a specific case: a DTC skincare brand that rebuilt its sequence around customer intent signals—browsing vs…
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