The Shelf Problem: Why Life-Saving Diagnostics Stay Hidden - Sally and BJ
In this episode of Diagnosing Dx, I’m joined by Sally Bowden and BJ Kerns, founders of P3 Consulting, who help early-stage diagnostics startups navigate the realities of funding, regulation, and leadership.
We unpack why so much innovation never makes it off the shelf, what investors expect before backing a product, and how founders can de-risk their science to survive in today’s challenging market.
Takeaways:
🔹How funding constraints are reshaping diagnostics innovation.
🔹The growing importance of regulatory strategy and FDA engagement.
🔹Why strong leadership and clear product definition…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.