Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From CRMC: Phaedon's Jaclyn Wands on humanizing loyalty in an AI-driven world
As brands invest billions in AI to personalize the customer experience, are they inadvertently creating a more transactional, less human relationship with their most valuable customers?
Agility requires not just the rapid adoption of AI-based solutions, but the wisdom to know when and how to apply them to enhance—without replacing—the human element of the customer relationship.
Today, we're going to talk about:
- The growing disconnect between what AI-powered loyalty programs deliver and what discerning consumers actually value.
- Practical strategies for using AI to understand…
The skinny
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