TWiB: Sazerac proposes merger with Brown-Forman, MGP haults operations at Limestone Branch , Oscar Mayer announces Maple Bourbon Bacon
It's This Week in Bourbon for April 17th 2026. Sazerac has reportedly approached Brown-Forman regarding a potential merger, MGP stops distilling operations at Limestone Branch Distillery and Lux Row Distillers, and Oscar Mayer has announced its first bacon innovation in five years with the launch of Maple Bourbon Bacon with Evan Williams.
Show Notes:
Sazerac has approached Brown-Forman with a rival merger bid, complicating Brown-Forman’s ongoing "merger of equals" talks with Pernod Ricard
Sazerac has rebranded its La Vergne, Tennessee, site as the AJ Bond Distillery and will launch its first…
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