
I Became a Talent Buyer. What the F*ck Am I Doing?
Three months ago, I had never bought talent for a concert. Now I’m negotiating guarantees, calculating break-even points, chasing local support, obsessively refreshing ticket counts, and pretending words like “backend” have always been part of my vocabulary.
After more than 25 years in radio, I thought I understood the music business. I interviewed the bands, hosted the shows, covered the festivals, stood backstage, stood side stage, and occasionally drank somebody else’s beer.
Then I became a talent buyer for The Boardwalk in Orangevale, California—and discovered an entire side of live music…
The skinny
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