Latest / Personal Injury Mastermind w/ Chris Dreyer
445. Why Your Law Firm's Marketing ROI Is So Hard to Track
You spent the money. You signed the case. But can you actually explain which marketing channel deserves the credit?
Between billboards, Google, social media, referrals, local maps, streaming ads, and AI search, attorneys misunderstand attribution more than almost any other topic in legal marketing.
In this solo episode, Chris Dreyer breaks down why chasing perfect attribution is a losing game, the intake question every firm should ask, and the financial metrics that matter far more than rankings, clicks, or impressions.
On this episode, you'll learn:
How to calculate Marketing ROI using true…
The skinny
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