Latest / The SmallBizChat with Melinda Emerson / Hit it or Quit It with Elaine Podfeldt, Maggie Lord, and Valdez Lasartemay

Transcript

Hit it or Quit It with Elaine Podfeldt, Maggie Lord, and Valdez Lasartemay · The SmallBizChat with Melinda Emerson

• 0:00
  3, 2, 1, 0, ignition, liftoff.
• 0:09
  Ending small business failure.
• 0:11
  Welcome to the small biz chat podcast.
• 0:14
  With the number one small business expert, Melinda Emerson.
• 0:18
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:23
  you need to succeed and live the life you dream of.
• 0:26
  Now here's your host, the small biz chat lady self, Melinda Emerson.
• 0:34
  Have you subscribed to the small Bishat podcast?
• 0:37
  Well, it's time every Wednesday we offer listeners by size actionable tips to start and
• 0:43
  grow a successful small business.
• 0:45
  And just 20 minutes or so a week, you can get a ton of insight and resources to propel your
• 0:52
  business forward.
• 0:53
  Be sure to subscribe to the small bitchhead podcast today.
• 0:59
  Well, what I'd like to do now is bring back all of my guests today.
• 1:03
  So we're gonna talk back with Elaine and Maggie and Valdez.
• 1:07
  I'm gonna come together, and we're gonna do a quick panel that I like to call hit it and quit
• 1:12
  it.
• 1:12
  Okay?
• 1:13
  And this is how this panel work.
• 1:15
  I'm gonna ask each of you the same question.
• 1:18
  You only have 30 seconds to answer, and you cannot repeat somebody else's answer.
• 1:24
  So if somebody gives your answer, and you gotta come up with something else.
• 1:27
  Alright?
• 1:28
  And if not, I'm gonna give you the cow bill.
• 1:30
  I don't wanna do that.
• 1:31
  So here's what we're gonna do.
• 1:33
  And so, Elaine, since you have been waiting for August, I will bring you back first.
• 1:38
  We're gonna go Elaine Maggie and then Valdez for this first question.
• 1:42
  So this is a easy one, guys.
• 1:43
  Don't worry.
• 1:44
  The first question is what is your favorite podcast?
• 1:50
  Favorite podcast.
• 1:51
  The Tim Ferris podcast?
• 1:54
  The Tim Ferris podcast.
• 1:55
  Yes.
• 1:56
  He wrote that book 4 hour work week that I hate that people love it.
• 1:59
  But okay.
• 2:01
  Okay.
• 2:01
  Great.
• 2:02
  Good podcast.
• 2:03
  Alright.
• 2:04
  Maggie, what's your favorite podcast?
• 2:06
  I like the diary of a CEO.
• 2:09
  I like that podcast too.
• 2:10
  That's a good one.
• 2:11
  That's a good one.
• 2:12
  Alright, Valdez.
• 2:13
  What's your favorite podcast?
• 2:14
  I'll say sales Grammy, but now I'm starting to really appreciate Belinda Emerson's podcast.
• 2:20
  Oh, you're so sweet.
• 2:21
  You're so sweet.
• 2:22
  I like sales gravy too.
• 2:23
  He's a good guy.
• 2:24
  I like him.
• 2:25
  That's a good podcast.
• 2:26
  Alright.
• 2:27
  Second question.
• 2:28
  Now this one, Maggie, I'm gonna come to you first, then you Valdez, and then you Elaine.
• 2:32
  Alright.
• 2:33
  What is your favorite business app?
• 2:37
  Favorite business app?
• 2:37
  I have to say I use Google and Google Drive for everything because I can access it from
• 2:37
  everywhere so that I
• 2:38
  use that all the time.
• 2:48
  Excellent.
• 2:49
  Excellent.
• 2:50
  Alright, Elaine.
• 2:51
  What is your favorite business app?
• 2:53
  I love Fathom, the AI notetaker.
• 2:56
  It has saved me so much time.
• 2:59
  Fathom.
• 2:59
  I like that one too.
• 3:01
  Alright.
• 3:02
  And Valdez, what's your favorite app?
• 3:04
  Strat GPT.
• 3:04
  I think that's mine too.
• 3:05
  Okay.
• 3:05
  Yeah.
• 3:05
  Alright.
• 3:05
  Okay.
• 3:06
  Now third question.
• 3:06
  This time Valdez is coming to you first.
• 3:19
  Then you, Elaine, then you Maggie.
• 3:21
  Alright.
• 3:22
  What is your favorite old school marketing tip?
• 3:23
  Old school marketing tip.
• 3:23
  Well, I'm gonna
• 3:24
  lean on, Peter Drucker who said that
• 3:34
  business has only one objective and has to create customers.
• 3:38
  And so you have to look at it that way.
• 3:41
  Okay.
• 3:43
  Alright.
• 3:43
  Elaine, what's your favorite old school marketing tip?
• 3:47
  It's all about getting yourself into the right rooms.
• 3:50
  And we're really big believer in face to face meetings and one on one relationships.
• 3:58
  I agree.
• 3:58
  I agree.
• 3:59
  I will co sign that good advice.
• 4:02
  And, Maggie, what about you?
• 4:04
  I think you have to be able to explain in a few sentences what your business or brand can do to
• 4:10
  solve somebody else's problem.
• 4:13
  Yeah.
• 4:13
  You've gotta have a succinct elevator pitch.
• 4:16
  I I agree.
• 4:17
  I would also just add to that because I think everyone should have a really good succinct
• 4:22
  bio.
• 4:23
  It is amazing to me as a podcast host.
• 4:26
  How often people will send me bios?
• 4:28
  And I am like, I don't know what this person does.
• 4:31
  Right?
• 4:31
  You know what I mean?
• 4:32
  And I spend a lot of time rewriting and editing them for free and sending them back to people
• 4:36
  because it's like, this is terrible.
• 4:38
  This is not what I need.
• 4:39
  So that would be my best old school marketing tip have a really good 30 to 35 word bio that
• 4:46
  explains who you are that makes people wanna talk to you.
• 4:50
  Alright.
• 4:51
  Last question.
• 4:51
  Last question, guys.
• 4:53
  In this one, I'm coming to you, Elaine First, and then you Valdez, and then you Maggie.
• 4:58
  What is the best business book you've ever read?
• 5:03
  Oh, that's a hard one.
• 5:10
  I'm I I don't wanna say that it's the best I've ever read because there are so many, but one
• 5:14
  that I really enjoy is the company of 1, which is a competing book, but it's in the same
• 5:18
  space.
• 5:18
  Paul Jarvis has really embraced the one person business and with one of the 4 runners in that
• 5:25
  space.
• 5:27
  Well, that's very big of you to give a competitor shout out.
• 5:30
  I appreciate that.
• 5:32
  Alright.
• 5:33
  Valdez, what about you?
• 5:34
  What is your favorite business book you've ever read?
• 5:37
  Oh, there's so many.
• 5:38
  I probably read 50 a year more.
• 5:41
  But I'm gonna go back to an earlier one by Frank Becker.
• 5:43
  How to raise myself from failure to success and sales?
• 5:47
  That is a good one.
• 5:48
  That I think I read that one back in the day myself.
• 5:51
  Alright.
• 5:51
  Maggie, what about you?
• 5:52
  What's your favorite business book?
• 5:54
  Yeah.
• 5:54
  I have one.
• 5:55
  It's not that old.
• 5:56
  Just a couple of years old, but it's how to build a goddamn empire.
• 5:59
  It just really spoke to me.
• 6:00
  I thought it was fun to read, and I've I've recommended it to all my clients.
• 6:05
  I've never heard of that one.
• 6:06
  So let me let me write that one down.
• 6:10
  And my favorite business book is 10 x is easier than 2 x by Dan Sullivan.
• 6:14
  I love that book.
• 6:15
  I think that book can change people's lives.
• 6:17
  It certainly changed my.
• 6:19
  Well, thank you all for joining me on this episode of the small business chat.
• 6:24
  Please thank my guests, Elaine Poefield.
• 6:27
  Well, Hershey's the author of 1,000,000, one person, $1,000,000 businesses.
• 6:32
  You can grab it anywhere.
• 6:33
  Books are sold.
• 6:35
  Maggie Laura, she's the CEO and consultant for all things small business.
• 6:39
  You can head over to maggielar.com.
• 6:41
  And by all means, please pick up Valdez LaSonde's new book.
• 6:46
  His book is called marketing for and the number of salesperson, be sure to grab a copy of his
• 6:52
  book as well.
• 6:53
  And thank you all for joining me on this episode of the Small Bishop project.
• 7:02
  Thanks for listening to the Small Biz chat podcast with Melinda Emerson.
• 7:07
  Subscribe to this podcast wherever you listen to podcasts and join us next Wednesday for more
• 7:12
  fantastic information and interviews.
• 7:15
  You can find more sources and small business success strategies by visiting Melinda's
• 7:19
  website succeed as your own boss.com.
• 7:23
  Thanks again for listening, and we'll see you next week.