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Roast! - Jay Ruskey, Frinj Coffee
Roast! West Coast welcomes Jay Ruskey, the founder and CEO of Frinj Coffee in Goleta, California to the show. We talk about his motivation to start farming coffee plants on his organic farm, what the challenges of creating a new farming region is, and how his network of Frinj affiliated farms is creating a new premium coffee experience in Southern California.
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