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Why Brands Are Betting on Augmented Reality in Marketing
Augmented reality is moving beyond novelty filters and Pokemon Go. In this episode, Lucas and Luna examine how brands like IKEA, Sephora, and Pepsi are using AR to solve real marketing problems: reducing returns, increasing conversion, and creating shareable experiences. We break down the numbers: IKEA Place users convert at a rate 11 percent higher than non-AR users. Sephora Virtual Artist drove a 31 percent increase in conversion for lip products. And Pepsi's AR bus shelter campaign in London generated 6 million organic impressions in a single week. We also talk about the barriers—cost…
The skinny
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