Latest / Leveraging Thought Leadership
Creating Engagement for Ideas| Scott Gould | 526
How does a thought leader get an audience to take notice, remember, and actively use the content you are putting out?
To get a firm grasp of exactly what engagement means and how to get your audience there, I've invited Scott Gould to join me. Scott is a consultant, speaker, and author of The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees, and Communities.
Our conversation begins with Scott not only defining what engagement is but how he has broken out into three types. Head, Hands, and Heart engagement – while each is very different, we learn how…
The skinny
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