How the ‘Couric Effect’ -- 20 years later -- inspired Sen. Klobuchar to share her cancer story

Next Question with Katie Couric · Oct 14, 2021 · 33m

Twenty-one years ago, Katie Couric aired her first colonoscopy on the ‘Today Show.' It was an up-close and personal experience that helped demystify a still-taboo health procedure. A study would later find that colonoscopies increased by 20 percent as a result of Katie airing her personal business on national television. It was called “The Couric Effect.” And it turns out, the Couric Effect is still rolling. “Using you as a model,” Sen. Amy Klobuchar tells Katie, “I’ve tried to really talk about this.” On this episode of Next Question with Katie Couric, Katie and the Minnesota Democrat talk…