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Jesse Ridgway Gets Seventeen Million Views Because Your Brain Is Wired for It
Seventeen million views. People with real bills, real health problems, real crises in their own families stopped what they were doing to be outraged about a YouTuber they’ve never met. Not because Jesse Ridgway’s story is more important than their own lives. Because their brains are built to respond to outrage faster than reason. Research shows moral outrage triggers dopamine — the same reward pathway that makes drugs addictive. The platforms know it. The algorithms amplify it. And Jesse Ridgway has spent twenty years learning how to trigger it.Psychotherapist Shavaun Scott examines what’s…
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