Latest / Dealer Talk With Jen Suzuki
Staying Relevant with Dealer/GM Fred Emich | AI, Texting, and the Phone Call Debate: What Still Wins in 2026
This one was different, we recorded an in-person (we are both within minutes of each other in CO!) episode in a studio (yes, the kind rappers use 😄) with a dealer/general manager from a 100+ year family dealership story that started back in 1922.
Meet Fred Emich from https://www.emichauto.com/
We get into what most leaders don't talk about: the daily pressure to stay relevant, how to keep people invested across multiple rooftops, and why the service department deserves way more leadership attention than it usually gets.
Then we go deep on tech adoption, how to vet new tools, why "shiny…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.