Latest / Omni Talk Retail / Vusion & Microsoft On Why Connected Stores Are Becoming a P&L Priority in 2026 | NRF 2026

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Vusion & Microsoft On Why Connected Stores Are Becoming a P&L Priority in 2026 | NRF 2026 · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back,
• 0:01
  everyone
• 0:01
  to
• 0:01
  day
• 0:02
  two
• 0:02
  of
• 0:02
  nrf.
• 0:03
  This
• 0:03
  is
• 0:03
  Amitakh
• 0:04
  Retail.
• 0:04
  I'm
• 0:04
  Anne
• 0:05
  Mazinga.
• 0:05
  And
• 0:05
  I'm
• 0:05
  Chris
• 0:06
  Walton.
• 0:06
  And
• 0:06
  we
• 0:06
  are
• 0:06
  coming
• 0:07
  to
• 0:07
  you
• 0:07
  live
• 0:07
  from
• 0:07
  the
• 0:08
  viewsion
• 0:08
  booth
• 0:08
  number
• 0:09
  4921.
• 0:10
  We
• 0:10
  will
• 0:11
  be
• 0:11
  here
• 0:11
  all
• 0:11
  day
• 0:12
  with
• 0:12
  loads
• 0:13
  of
• 0:13
  interviews
• 0:13
  for
• 0:14
  you,
• 0:14
  including
• 0:15
  the
• 0:15
  one
• 0:15
  that
• 0:15
  we
• 0:16
  have
• 0:16
  kicking
• 0:16
  us
• 0:16
  off
• 0:17
  right
• 0:17
  now.
• 0:17
  We'd
• 0:18
  like
• 0:18
  to
• 0:18
  welcome
• 0:19
  to
• 0:20
  the
• 0:20
  Omni
• 0:20
  Talk
• 0:21
  stage
• 0:22
  here
• 0:23
  our
• 0:23
  two
• 0:23
  guests.
• 0:24
  The
• 0:25
  first
• 0:25
  one
• 0:25
  is
• 0:25
  Jim
• 0:26
  Norad.
• 0:26
  Jim
• 0:27
  is
• 0:27
  the
• 0:27
  chief
• 0:27
  Operating
• 0:28
  Officer
• 0:28
  at
• 0:29
  Vuzion.
• 0:30
  Welcome,
• 0:30
  Jim.
• 0:30
  Thank
• 0:30
  you.
• 0:31
  And
• 0:31
  next
• 0:32
  to
• 0:32
  Jim
• 0:32
  is
• 0:33
  Gina
• 0:33
  Ayala
• 0:34
  Claxton,
• 0:35
  the
• 0:35
  CVP
• 0:35
  of
• 0:36
  US
• 0:36
  Retail
• 0:37
  and
• 0:37
  consumer
• 0:37
  goods
• 0:38
  at
• 0:38
  Microsoft.
• 0:39
  Welcome
• 0:40
  both
• 0:40
  of
• 0:40
  you.
• 0:40
  Thank
• 0:41
  you.
• 0:41
  Thanks
• 0:42
  for
• 0:42
  having
• 0:42
  us.
• 0:42
  How's
• 0:43
  day
• 0:43
  two
• 0:43
  of
• 0:43
  NRF
• 0:44
  going
• 0:44
  so
• 0:44
  far?
• 0:45
  We're
• 0:45
  not
• 0:45
  yet
• 0:46
  a
• 0:46
  cup
• 0:46
  of
• 0:46
  coffee
• 0:46
  in,
• 0:47
  so
• 0:47
  we'll
• 0:48
  see
• 0:48
  soon.
• 0:48
  So
• 0:48
  getting
• 0:49
  you
• 0:49
  fresh
• 0:49
  in
• 0:50
  the
• 0:50
  morning.
• 0:50
  Exactly,
• 0:51
  exactly.
• 0:51
  Well,
• 0:52
  why
• 0:52
  don't
• 0:52
  we
• 0:52
  kick
• 0:52
  things
• 0:53
  off
• 0:53
  by
• 0:53
  having
• 0:54
  each
• 0:54
  of
• 0:54
  you
• 0:54
  introduce
• 0:55
  yourselves
• 0:55
  to
• 0:56
  our
• 0:56
  audience.
• 0:56
  And
• 0:56
  Gina,
• 0:56
  let's
• 0:57
  start
• 0:57
  with
• 0:57
  you.
• 0:57
  Yeah.
• 0:58
  So
• 0:58
  thanks
• 0:59
  for
• 0:59
  having
• 0:59
  me.
• 1:00
  I'm
• 1:00
  Gina
• 1:00
  Claxton
• 1:01
  and
• 1:01
  I
• 1:01
  lead
• 1:02
  the
• 1:02
  retail
• 1:02
  and
• 1:02
  consumer
• 1:03
  goods
• 1:03
  business
• 1:05
  for
• 1:05
  Microsoft.
• 1:06
  And
• 1:06
  so
• 1:06
  the
• 1:06
  teams
• 1:06
  that
• 1:07
  engage
• 1:07
  with
• 1:07
  the
• 1:09
  retailers
• 1:09
  and
• 1:10
  consumer
• 1:11
  goods
• 1:11
  companies
• 1:11
  in
• 1:12
  the
• 1:12
  U.S.
• 1:12
  excellent.
• 1:13
  And
• 1:13
  Jim,
• 1:13
  tell
• 1:14
  us
• 1:14
  a
• 1:14
  little
• 1:14
  bit
• 1:14
  about
• 1:14
  your
• 1:15
  role
• 1:15
  at
• 1:16
  Fusion.
• 1:16
  What
• 1:16
  are
• 1:16
  you.
• 1:16
  Well,
• 1:17
  first,
• 1:17
  I
• 1:17
  just
• 1:17
  want
• 1:17
  to
• 1:17
  say
• 1:17
  super
• 1:18
  excited
• 1:18
  to
• 1:18
  be
• 1:18
  here.
• 1:19
  I
• 1:19
  love
• 1:19
  Yalls
• 1:19
  podcast.
• 1:20
  First
• 1:20
  timer.
• 1:20
  Yeah,
• 1:20
  we've
• 1:21
  been
• 1:21
  talking
• 1:21
  about
• 1:21
  it
• 1:21
  for
• 1:21
  a
• 1:21
  while.
• 1:22
  It's
• 1:22
  good
• 1:22
  to
• 1:22
  have
• 1:22
  you
• 1:22
  first
• 1:22
  timer.
• 1:23
  On
• 1:23
  it,
• 1:23
  but
• 1:23
  not
• 1:24
  first
• 1:24
  timer
• 1:24
  listing.
• 1:25
  I
• 1:25
  am
• 1:25
  not.
• 1:26
  And
• 1:26
  loving.
• 1:26
  The
• 1:26
  content's
• 1:27
  always
• 1:27
  great.
• 1:27
  You
• 1:27
  guys
• 1:28
  do
• 1:28
  such
• 1:28
  a
• 1:28
  great
• 1:28
  job.
• 1:28
  But
• 1:29
  basically
• 1:30
  30
• 1:30
  years
• 1:30
  in
• 1:30
  retail
• 1:31
  CPG,
• 1:32
  you
• 1:32
  know,
• 1:33
  kind
• 1:33
  of
• 1:33
  selling
• 1:33
  and
• 1:33
  interacting
• 1:34
  between
• 1:34
  the
• 1:34
  two,
• 1:35
  10
• 1:35
  years
• 1:35
  with
• 1:36
  our
• 1:36
  good
• 1:36
  friends
• 1:36
  at
• 1:37
  Microsoft
• 1:37
  prior
• 1:38
  to
• 1:38
  Vusion
• 1:38
  in
• 1:39
  the
• 1:39
  last
• 1:39
  year
• 1:39
  here.
• 1:39
  So
• 1:40
  it's
• 1:40
  been
• 1:40
  heck
• 1:41
  of
• 1:41
  a
• 1:41
  journey
• 1:41
  and
• 1:41
  a
• 1:42
  lot
• 1:42
  of
• 1:42
  fun.
• 1:42
  Excellent.
• 1:43
  Yeah,
• 1:43
  excellent.
• 1:44
  So
• 1:44
  Jim,
• 1:44
  I'm
• 1:44
  curious,
• 1:45
  let's
• 1:45
  start
• 1:45
  with
• 1:45
  you.
• 1:45
  So
• 1:45
  in
• 1:46
  you
• 1:46
  have
• 1:46
  a
• 1:46
  lot
• 1:46
  of
• 1:46
  conversations
• 1:47
  with
• 1:47
  retail
• 1:47
  leaders,
• 1:48
  right?
• 1:48
  And
• 1:48
  so
• 1:49
  what
• 1:50
  shifts
• 1:50
  are
• 1:50
  you
• 1:50
  seeing
• 1:51
  that's
• 1:51
  driving
• 1:52
  the
• 1:52
  urgency
• 1:53
  around
• 1:53
  the
• 1:54
  idea
• 1:54
  of
• 1:54
  connected
• 1:54
  stores?
• 1:55
  Like,
• 1:55
  are
• 1:55
  you.
• 1:55
  Well,
• 1:56
  one,
• 1:56
  are
• 1:56
  you
• 1:56
  seeing
• 1:56
  a
• 1:56
  shift?
• 1:57
  And
• 1:57
  then
• 1:57
  if
• 1:57
  you
• 1:57
  are,
• 1:58
  what's
• 1:58
  driving
• 1:58
  that?
• 1:59
  Yeah,
• 2:00
  the
• 2:00
  shift
• 2:00
  that
• 2:00
  we're
• 2:00
  seeing
• 2:01
  is
• 2:01
  really
• 2:01
  e
• 2:01
  Comm
• 2:01
  related,
• 2:02
  right.
• 2:02
  For
• 2:02
  the
• 2:02
  most
• 2:02
  part.
• 2:03
  So
• 2:03
  if
• 2:03
  you
• 2:03
  think
• 2:03
  about,
• 2:04
  well,
• 2:04
  you
• 2:04
  think
• 2:04
  about
• 2:05
  all
• 2:05
  them
• 2:05
  trying
• 2:05
  to
• 2:05
  pick
• 2:05
  in
• 2:06
  store.
• 2:06
  Right.
• 2:06
  So
• 2:06
  the
• 2:06
  efficiency
• 2:07
  of
• 2:07
  the
• 2:07
  pick,
• 2:07
  making
• 2:08
  sure
• 2:08
  that
• 2:09
  the
• 2:09
  basket
• 2:10
  that
• 2:10
  they're
• 2:10
  trying
• 2:10
  to
• 2:10
  pick
• 2:11
  is
• 2:11
  accurate
• 2:11
  because
• 2:12
  as
• 2:12
  you
• 2:12
  know,
• 2:12
  you
• 2:12
  know,
• 2:12
  if
• 2:13
  we're,
• 2:13
  if,
• 2:13
  if
• 2:14
  they're
• 2:14
  picking
• 2:14
  at
• 2:14
  91%.
• 2:15
  That
• 2:15
  means
• 2:16
  the
• 2:16
  consumer
• 2:16
  still
• 2:17
  has
• 2:17
  an
• 2:17
  item
• 2:17
  that's
• 2:17
  missing
• 2:18
  right
• 2:18
  in
• 2:18
  the
• 2:19
  basket.
• 2:19
  So
• 2:20
  that
• 2:20
  lack
• 2:20
  of
• 2:20
  satisfaction
• 2:21
  is
• 2:21
  playing
• 2:21
  through
• 2:21
  the
• 2:22
  consumer
• 2:22
  is
• 2:22
  not
• 2:22
  a
• 2:23
  good
• 2:23
  experience.
• 2:23
  And
• 2:23
  they're
• 2:24
  going
• 2:24
  to
• 2:24
  send
• 2:24
  them
• 2:24
  to
• 2:24
  another,
• 2:25
  another
• 2:25
  retailer,
• 2:26
  which
• 2:26
  is
• 2:26
  usually
• 2:26
  not
• 2:26
  what
• 2:27
  they
• 2:27
  want
• 2:27
  to
• 2:27
  do.
• 2:27
  So
• 2:28
  I,
• 2:28
  I
• 2:28
  think,
• 2:28
  you
• 2:28
  know,
• 2:28
  that's
• 2:29
  probably
• 2:29
  one
• 2:29
  of
• 2:29
  the
• 2:29
  things
• 2:30
  that
• 2:30
  are
• 2:30
  driving
• 2:30
  it.
• 2:30
  And
• 2:30
  then
• 2:31
  on
• 2:31
  the
• 2:31
  other
• 2:31
  side
• 2:32
  of
• 2:32
  it,
• 2:32
  just
• 2:32
  the
• 2:32
  labor
• 2:33
  challenges,
• 2:33
  cost
• 2:33
  of
• 2:34
  labor,
• 2:34
  those
• 2:34
  types
• 2:35
  of
• 2:35
  things,
• 2:35
  you
• 2:35
  know,
• 2:35
  in
• 2:36
  the
• 2:36
  store
• 2:36
  are
• 2:36
  driving
• 2:37
  the
• 2:37
  need
• 2:37
  for
• 2:37
  more
• 2:37
  and
• 2:37
  more
• 2:38
  automation
• 2:38
  and
• 2:39
  connectivity.
• 2:39
  So,
• 2:40
  Jim,
• 2:40
  so,
• 2:40
  so
• 2:40
  I
• 2:40
  want
• 2:41
  to
• 2:41
  stop
• 2:41
  there
• 2:41
  for
• 2:41
  a
• 2:41
  sec.
• 2:41
  So
• 2:41
  what
• 2:42
  you're
• 2:42
  telling
• 2:42
  me
• 2:42
  is
• 2:42
  it's
• 2:42
  the
• 2:42
  operational
• 2:43
  needs
• 2:43
  that
• 2:43
  are
• 2:43
  driving
• 2:44
  the
• 2:44
  retailers
• 2:44
  versus
• 2:45
  the
• 2:45
  vision
• 2:45
  of
• 2:46
  like
• 2:46
  the
• 2:46
  connected
• 2:47
  store
• 2:47
  and
• 2:47
  being
• 2:47
  able
• 2:48
  to
• 2:48
  understand,
• 2:49
  you
• 2:49
  know,
• 2:49
  how
• 2:49
  people
• 2:49
  are
• 2:49
  moving
• 2:50
  through
• 2:50
  spaces
• 2:50
  like
• 2:50
  you
• 2:51
  would
• 2:51
  an
• 2:51
  E
• 2:51
  commerce
• 2:51
  browser.
• 2:52
  What's
• 2:52
  really
• 2:52
  getting
• 2:52
  people
• 2:52
  excited
• 2:53
  is
• 2:53
  the
• 2:54
  operational
• 2:54
  dynamics
• 2:55
  of
• 2:55
  the
• 2:55
  bottom
• 2:55
  line.
• 2:56
  Yeah,
• 2:56
  I
• 2:56
  think
• 2:56
  that's
• 2:57
  the
• 2:57
  start.
• 2:57
  But
• 2:57
  I
• 2:57
  think
• 2:58
  they're
• 2:58
  also
• 2:59
  realizing
• 2:59
  that,
• 3:00
  that
• 3:00
  the
• 3:00
  other
• 3:01
  element
• 3:01
  is
• 3:01
  there
• 3:01
  as
• 3:02
  well.
• 3:02
  So
• 3:02
  much
• 3:02
  of
• 3:02
  it
• 3:03
  for
• 3:03
  me
• 3:03
  is
• 3:03
  who
• 3:03
  I'm
• 3:03
  talking
• 3:04
  to
• 3:04
  at
• 3:04
  the
• 3:04
  retailer.
• 3:04
  Right.
• 3:05
  If
• 3:05
  I'm
• 3:05
  talking
• 3:05
  to
• 3:05
  the
• 3:05
  operations
• 3:06
  people,
• 3:06
  they
• 3:07
  care
• 3:07
  about,
• 3:07
  you
• 3:08
  know,
• 3:08
  the
• 3:08
  labor
• 3:09
  situations
• 3:09
  in
• 3:10
  store.
• 3:10
  Right.
• 3:10
  Making
• 3:10
  sure
• 3:11
  prices
• 3:11
  are
• 3:11
  right.
• 3:12
  Right.
• 3:12
  Having
• 3:13
  availability
• 3:13
  of
• 3:14
  those
• 3:14
  folks
• 3:14
  that
• 3:14
  type
• 3:14
  stuff.
• 3:15
  But
• 3:15
  if
• 3:15
  you're
• 3:15
  talking
• 3:16
  to
• 3:16
  the
• 3:16
  cmo,
• 3:16
  right.
• 3:17
  Or
• 3:17
  you're
• 3:17
  talking
• 3:17
  to
• 3:17
  the
• 3:17
  E
• 3:17
  Com
• 3:18
  people,
• 3:18
  it's
• 3:18
  a
• 3:18
  completely
• 3:18
  different
• 3:19
  conversation.
• 3:19
  So
• 3:20
  the
• 3:20
  biggest
• 3:21
  thing
• 3:21
  I'd
• 3:21
  say
• 3:21
  in
• 3:21
  my
• 3:21
  role,
• 3:22
  knowing
• 3:22
  who
• 3:22
  you're
• 3:22
  talking
• 3:23
  to,
• 3:23
  because
• 3:23
  the
• 3:24
  angle.
• 3:25
  Jim,
• 3:26
  how
• 3:26
  many
• 3:26
  of
• 3:26
  those
• 3:26
  conversations
• 3:27
  have
• 3:27
  you
• 3:27
  been
• 3:27
  in
• 3:28
  where
• 3:28
  you're.
• 3:28
  It's
• 3:29
  the
• 3:29
  first
• 3:29
  time
• 3:29
  that
• 3:29
  those
• 3:30
  teams
• 3:30
  have
• 3:30
  connected
• 3:31
  on
• 3:31
  something
• 3:31
  like
• 3:32
  connected
• 3:32
  store
• 3:33
  almost
• 3:33
  all.
• 3:34
  I
• 3:34
  mean,
• 3:34
  and
• 3:35
  you
• 3:35
  would
• 3:35
  really
• 3:35
  be
• 3:36
  surprised.
• 3:36
  It's
• 3:36
  like
• 3:36
  you
• 3:37
  would
• 3:37
  think
• 3:37
  that
• 3:38
  with
• 3:39
  everything
• 3:39
  going
• 3:39
  from
• 3:40
  a
• 3:40
  retail
• 3:40
  media
• 3:40
  perspective
• 3:41
  and
• 3:41
  them
• 3:41
  just
• 3:41
  sweating
• 3:42
  every
• 3:42
  asset
• 3:43
  they
• 3:43
  have
• 3:43
  and
• 3:43
  trying
• 3:43
  to
• 3:44
  squeeze
• 3:44
  every
• 3:44
  penny
• 3:45
  out,
• 3:45
  they
• 3:45
  still
• 3:46
  are
• 3:46
  so
• 3:46
  siloed
• 3:47
  as
• 3:47
  organizations
• 3:48
  and
• 3:48
  trying
• 3:49
  to
• 3:49
  collaborate
• 3:50
  together
• 3:50
  to
• 3:50
  get
• 3:50
  to
• 3:50
  a
• 3:51
  better
• 3:51
  end
• 3:51
  state.
• 3:51
  That's
• 3:51
  why
• 3:52
  when
• 3:52
  you
• 3:52
  see
• 3:52
  what
• 3:53
  Amazon
• 3:53
  is
• 3:53
  doing,
• 3:54
  it's
• 3:54
  like
• 3:54
  everything
• 3:54
  that
• 3:55
  they're
• 3:55
  doing
• 3:55
  seems
• 3:56
  so
• 3:56
  tightly
• 3:56
  knitted.
• 3:58
  Walmart
• 3:58
  as
• 3:58
  well,
• 3:58
  with
• 3:58
  Walmart.com
• 3:59
  and
• 3:59
  all
• 3:59
  those
• 3:59
  different
• 4:00
  things,
• 4:00
  I
• 4:00
  mean,
• 4:00
  how
• 4:00
  it's
• 4:01
  kind
• 4:01
  of
• 4:01
  come
• 4:01
  together
• 4:02
  versus
• 4:02
  being
• 4:02
  siloed.
• 4:03
  It's.
• 4:03
  It's
• 4:04
  interesting
• 4:04
  that
• 4:04
  they're
• 4:04
  not
• 4:04
  there
• 4:05
  yet.
• 4:05
  Yeah,
• 4:05
  it's
• 4:06
  an
• 4:06
  interesting
• 4:06
  nugget
• 4:06
  and
• 4:06
  takeaway
• 4:07
  though,
• 4:07
  like,
• 4:07
  because,
• 4:07
  you
• 4:08
  know,
• 4:08
  from
• 4:08
  our
• 4:08
  perspective
• 4:09
  and
• 4:09
  having
• 4:09
  been
• 4:09
  in
• 4:09
  retail,
• 4:10
  like,
• 4:10
  you
• 4:10
  know,
• 4:10
  the
• 4:11
  merchant
• 4:11
  merchandising
• 4:11
  marketers,
• 4:12
  we've
• 4:12
  always
• 4:12
  kind
• 4:13
  of
• 4:13
  Been
• 4:13
  on
• 4:13
  this
• 4:13
  idea,
• 4:13
  but
• 4:14
  I'm
• 4:14
  guessing
• 4:14
  now
• 4:15
  because
• 4:15
  of
• 4:15
  the
• 4:15
  operational
• 4:16
  challenges,
• 4:16
  the
• 4:17
  financial
• 4:17
  people
• 4:17
  are
• 4:18
  coming
• 4:18
  to
• 4:18
  the
• 4:18
  table
• 4:18
  and
• 4:18
  that's
• 4:19
  driving
• 4:19
  the
• 4:19
  conversations
• 4:20
  to
• 4:20
  happen
• 4:20
  more
• 4:21
  regularly.
• 4:21
  I
• 4:22
  think
• 4:22
  it's
• 4:22
  that
• 4:22
  and
• 4:22
  then
• 4:23
  the
• 4:23
  opportunity
• 4:23
  to
• 4:23
  overlay
• 4:24
  kind
• 4:24
  of
• 4:24
  all
• 4:24
  this
• 4:25
  new
• 4:25
  data
• 4:25
  with
• 4:26
  AI.
• 4:27
  You
• 4:27
  know,
• 4:27
  if
• 4:27
  it
• 4:27
  makes
• 4:28
  it
• 4:28
  easier.
• 4:28
  If
• 4:28
  you
• 4:29
  think
• 4:29
  about
• 4:29
  the
• 4:29
  operational
• 4:30
  angle,
• 4:30
  if
• 4:30
  you're
• 4:31
  talking
• 4:31
  to
• 4:31
  those
• 4:31
  folks,
• 4:31
  being
• 4:31
  able
• 4:32
  to
• 4:32
  reason
• 4:32
  over
• 4:32
  the
• 4:32
  data
• 4:33
  and
• 4:34
  make
• 4:35
  decisions,
• 4:36
  better
• 4:36
  decisions,
• 4:36
  faster
• 4:37
  than
• 4:37
  they've
• 4:37
  ever
• 4:37
  have
• 4:37
  before,
• 4:38
  it's
• 4:38
  amazing.
• 4:39
  But
• 4:39
  on
• 4:39
  the
• 4:39
  other
• 4:39
  side,
• 4:40
  from
• 4:40
  the
• 4:40
  consumer
• 4:40
  perspective,
• 4:41
  being
• 4:41
  able
• 4:41
  to
• 4:42
  help
• 4:42
  them
• 4:42
  with
• 4:42
  shopping
• 4:43
  and
• 4:43
  that
• 4:43
  type
• 4:43
  stuff,
• 4:43
  you
• 4:44
  know,
• 4:44
  so
• 4:44
  the
• 4:44
  data
• 4:45
  is
• 4:45
  helping
• 4:45
  in
• 4:45
  both
• 4:46
  areas,
• 4:46
  but
• 4:46
  really
• 4:46
  just
• 4:47
  trying
• 4:47
  to
• 4:47
  set
• 4:47
  the
• 4:47
  conversation
• 4:48
  up
• 4:48
  the
• 4:48
  right
• 4:48
  way
• 4:48
  with
• 4:49
  the
• 4:49
  right
• 4:49
  person
• 4:50
  can
• 4:50
  be
• 4:50
  difficult
• 4:50
  at
• 4:50
  times.
• 4:51
  All
• 4:51
  right,
• 4:51
  Gina,
• 4:52
  how
• 4:52
  do
• 4:52
  you
• 4:52
  think
• 4:52
  about
• 4:52
  what
• 4:53
  Jim
• 4:53
  just
• 4:53
  said?
• 4:53
  Elaborate
• 4:54
  that
• 4:54
  a
• 4:54
  little
• 4:54
  on
• 4:55
  that
• 4:55
  a
• 4:55
  little
• 4:55
  bit
• 4:55
  for
• 4:56
  us
• 4:56
  and
• 4:56
  tell,
• 4:57
  tell
• 4:57
  our
• 4:57
  audience
• 4:58
  kind
• 4:58
  of
• 4:58
  what
• 4:58
  micro
• 4:58
  Microsoft's
• 4:59
  perspective
• 4:59
  is
• 4:59
  there.
• 4:59
  Yeah,
• 5:00
  I
• 5:00
  think
• 5:00
  zooming
• 5:01
  out
• 5:01
  a
• 5:01
  little
• 5:01
  bit,
• 5:02
  the
• 5:02
  drivers
• 5:02
  that
• 5:02
  we
• 5:03
  also
• 5:03
  see
• 5:03
  are,
• 5:04
  you
• 5:05
  mentioned
• 5:05
  margin
• 5:05
  compression
• 5:06
  and
• 5:06
  all
• 5:06
  the
• 5:07
  operational
• 5:07
  decisions
• 5:08
  that
• 5:08
  need
• 5:08
  to
• 5:08
  be
• 5:08
  made
• 5:09
  faster,
• 5:10
  greater
• 5:10
  insights.
• 5:11
  Empowering
• 5:11
  the
• 5:12
  store
• 5:12
  managers
• 5:13
  to
• 5:13
  make
• 5:14
  those
• 5:14
  decisions
• 5:15
  is
• 5:15
  of
• 5:15
  course
• 5:17
  a
• 5:17
  huge
• 5:17
  driver
• 5:18
  for
• 5:18
  the
• 5:18
  backbone
• 5:19
  and
• 5:19
  the
• 5:19
  infrastructure
• 5:20
  that
• 5:20
  enables
• 5:21
  that.
• 5:21
  But
• 5:22
  the
• 5:22
  very
• 5:22
  personalized
• 5:24
  customer
• 5:25
  experience
• 5:25
  and
• 5:26
  an
• 5:26
  integrated
• 5:26
  customer
• 5:27
  experience
• 5:27
  between
• 5:28
  the
• 5:29
  different
• 5:29
  channels
• 5:30
  that
• 5:30
  is
• 5:31
  also
• 5:31
  driving
• 5:32
  the
• 5:32
  need
• 5:32
  for
• 5:33
  these
• 5:34
  types
• 5:34
  of
• 5:34
  capabilities
• 5:35
  as
• 5:35
  well.
• 5:35
  So
• 5:35
  there
• 5:35
  is
• 5:36
  a
• 5:36
  top
• 5:36
  line
• 5:36
  and
• 5:37
  an
• 5:37
  efficiency
• 5:38
  opportunity
• 5:39
  in
• 5:40
  the
• 5:40
  stores.
• 5:40
  And
• 5:40
  we're
• 5:41
  seeing
• 5:41
  nearly
• 5:42
  every
• 5:42
  retailer
• 5:43
  rethink
• 5:44
  how
• 5:44
  they're
• 5:44
  going
• 5:45
  to
• 5:45
  serve
• 5:45
  that
• 5:45
  experience
• 5:46
  while
• 5:47
  take
• 5:47
  advantage
• 5:48
  of
• 5:48
  these
• 5:49
  innovations
• 5:50
  in
• 5:50
  AI
• 5:51
  to
• 5:51
  drive
• 5:52
  this
• 5:52
  new
• 5:52
  kind
• 5:53
  of
• 5:53
  level
• 5:53
  of
• 5:53
  efficiency.
• 5:54
  Got
• 5:55
  it,
• 5:55
  Got
• 5:55
  it.
• 5:56
  Well,
• 5:56
  Jim,
• 5:57
  I
• 5:57
  want
• 5:57
  to
• 5:57
  go
• 5:57
  back
• 5:57
  to
• 5:57
  you
• 5:58
  here.
• 5:58
  So
• 5:59
  let's
• 5:59
  talk
• 5:59
  about
• 5:59
  what
• 6:00
  the
• 6:00
  components
• 6:01
  or
• 6:01
  the
• 6:01
  anatomy
• 6:02
  of
• 6:02
  the
• 6:02
  connected
• 6:03
  store
• 6:03
  are
• 6:04
  based
• 6:04
  on
• 6:04
  the
• 6:05
  objectives
• 6:05
  that
• 6:05
  you
• 6:05
  mentioned
• 6:06
  that
• 6:07
  retailers
• 6:07
  are
• 6:07
  trying
• 6:08
  to
• 6:08
  get
• 6:08
  to.
• 6:09
  What
• 6:09
  does
• 6:09
  that
• 6:09
  look
• 6:10
  like?
• 6:10
  Well,
• 6:11
  today,
• 6:11
  you
• 6:12
  know,
• 6:12
  in
• 6:12
  most
• 6:12
  of
• 6:12
  the
• 6:12
  stores
• 6:12
  that
• 6:13
  you
• 6:13
  walk
• 6:13
  in
• 6:13
  the
• 6:13
  U.S.
• 6:14
  right.
• 6:14
  They're
• 6:14
  still
• 6:15
  very
• 6:15
  analog,
• 6:15
  very
• 6:16
  paper
• 6:16
  based.
• 6:16
  Yeah.
• 6:17
  So
• 6:17
  the
• 6:17
  idea
• 6:18
  is
• 6:18
  to
• 6:18
  really
• 6:18
  help
• 6:18
  digitize
• 6:19
  those
• 6:19
  stores
• 6:19
  so
• 6:20
  we
• 6:20
  have
• 6:20
  data
• 6:20
  to
• 6:20
  reason
• 6:21
  over
• 6:21
  to
• 6:21
  help
• 6:21
  them
• 6:21
  make
• 6:21
  better
• 6:22
  decisions
• 6:22
  faster
• 6:23
  for
• 6:23
  us.
• 6:23
  It's
• 6:24
  all
• 6:24
  kind
• 6:24
  of
• 6:24
  attributed
• 6:25
  back
• 6:25
  to
• 6:25
  our
• 6:25
  BLE
• 6:26
  technology
• 6:26
  and
• 6:26
  what
• 6:27
  we're
• 6:27
  doing
• 6:27
  from
• 6:27
  an
• 6:28
  AdSense
• 6:28
  perspective.
• 6:29
  Oh,
• 6:29
  okay.
• 6:30
  It's
• 6:30
  allowing
• 6:31
  us
• 6:31
  to,
• 6:32
  to
• 6:32
  help
• 6:33
  bring
• 6:33
  new
• 6:34
  data
• 6:34
  sets
• 6:34
  again,
• 6:34
  you
• 6:35
  know,
• 6:35
  whether
• 6:35
  it's
• 6:35
  pricing,
• 6:36
  whether
• 6:36
  it's
• 6:36
  planogram
• 6:37
  compliance,
• 6:37
  one
• 6:37
  of
• 6:38
  the
• 6:38
  biggest
• 6:38
  ones
• 6:38
  that
• 6:38
  you
• 6:39
  guys
• 6:39
  having
• 6:39
  been
• 6:39
  retailers
• 6:40
  forever
• 6:40
  on
• 6:40
  shelf
• 6:40
  availability,
• 6:41
  you
• 6:41
  know,
• 6:42
  being
• 6:42
  able
• 6:42
  to
• 6:43
  improve
• 6:43
  that
• 6:43
  metric
• 6:44
  is
• 6:44
  huge
• 6:44
  to
• 6:45
  the
• 6:45
  bottom
• 6:45
  line,
• 6:45
  huge
• 6:45
  to
• 6:46
  consumer
• 6:46
  satisfaction
• 6:47
  as
• 6:47
  well.
• 6:47
  So
• 6:48
  being
• 6:48
  able
• 6:48
  to
• 6:48
  light
• 6:49
  those
• 6:49
  things
• 6:49
  up
• 6:49
  in
• 6:49
  a
• 6:50
  new
• 6:50
  way
• 6:50
  versus
• 6:51
  depending
• 6:51
  on
• 6:51
  the
• 6:51
  store
• 6:52
  manager
• 6:52
  or
• 6:52
  an
• 6:52
  associate
• 6:53
  to
• 6:53
  walk
• 6:53
  down
• 6:53
  the
• 6:53
  aisle
• 6:54
  and
• 6:54
  try
• 6:54
  to
• 6:54
  figure
• 6:54
  out,
• 6:55
  hey,
• 6:55
  is
• 6:55
  the
• 6:55
  price
• 6:55
  right?
• 6:56
  Is
• 6:56
  there
• 6:56
  a
• 6:56
  price
• 6:56
  tag
• 6:57
  up,
• 6:57
  is
• 6:57
  there
• 6:57
  product
• 6:58
  out?
• 6:58
  How
• 6:58
  do
• 6:58
  we
• 6:59
  deal
• 6:59
  with
• 6:59
  that?
• 6:59
  Being
• 6:59
  able
• 7:00
  to
• 7:00
  do
• 7:00
  it
• 7:00
  in
• 7:00
  a
• 7:00
  real
• 7:00
  time
• 7:01
  automated
• 7:01
  fashion,
• 7:02
  it
• 7:02
  just
• 7:02
  makes
• 7:03
  all
• 7:03
  the
• 7:03
  difference
• 7:03
  in
• 7:03
  the
• 7:03
  world.
• 7:04
  Jim,
• 7:04
  go
• 7:04
  back
• 7:04
  to
• 7:04
  what
• 7:05
  Anne
• 7:05
  said
• 7:05
  about
• 7:05
  anatomy
• 7:06
  though.
• 7:06
  Like
• 7:06
  is,
• 7:06
  is
• 7:07
  there
• 7:07
  a,
• 7:08
  is
• 7:08
  there
• 7:08
  a
• 7:08
  system
• 7:08
  that
• 7:09
  you
• 7:09
  would
• 7:09
  recommend?
• 7:09
  And
• 7:10
  Gina,
• 7:10
  you
• 7:10
  can
• 7:10
  jump
• 7:10
  in
• 7:10
  here
• 7:11
  too
• 7:11
  if
• 7:11
  you
• 7:11
  have
• 7:11
  any
• 7:11
  opinions
• 7:12
  on
• 7:12
  this.
• 7:12
  But
• 7:12
  Jim,
• 7:12
  is
• 7:13
  there
• 7:13
  a
• 7:13
  system
• 7:13
  that
• 7:13
  you
• 7:13
  would
• 7:14
  recommend
• 7:14
  in
• 7:14
  terms
• 7:14
  of
• 7:15
  like,
• 7:15
  you
• 7:15
  know,
• 7:15
  what
• 7:15
  is
• 7:15
  the
• 7:15
  head,
• 7:16
  what's
• 7:16
  the
• 7:16
  heart,
• 7:16
  you
• 7:17
  know,
• 7:17
  what
• 7:17
  are
• 7:17
  the,
• 7:17
  what
• 7:18
  are
• 7:18
  the
• 7:18
  appendages
• 7:19
  that
• 7:19
  are
• 7:19
  maybe
• 7:19
  nice
• 7:19
  to
• 7:20
  have
• 7:20
  but
• 7:20
  you
• 7:20
  could
• 7:20
  probably
• 7:21
  live
• 7:21
  without?
• 7:21
  Like
• 7:21
  is,
• 7:22
  how,
• 7:22
  how,
• 7:22
  how
• 7:23
  should
• 7:23
  you
• 7:23
  think,
• 7:23
  how
• 7:23
  should
• 7:23
  we
• 7:23
  think
• 7:24
  about
• 7:24
  that
• 7:24
  for
• 7:24
  our
• 7:24
  audience?
• 7:25
  Yeah,
• 7:25
  I
• 7:25
  guess
• 7:25
  the
• 7:26
  thing
• 7:26
  to
• 7:26
  me
• 7:26
  is
• 7:26
  having
• 7:27
  been,
• 7:27
  you
• 7:27
  know,
• 7:27
  in
• 7:28
  retail
• 7:28
  for
• 7:28
  a
• 7:28
  long
• 7:28
  period
• 7:29
  of
• 7:29
  time
• 7:29
  and
• 7:29
  seeing
• 7:29
  this
• 7:30
  technology
• 7:30
  evolve,
• 7:30
  you
• 7:31
  know,
• 7:31
  it's,
• 7:31
  the
• 7:31
  technology
• 7:32
  that
• 7:32
  we
• 7:32
  sell
• 7:32
  is
• 7:33
  pervasive
• 7:34
  and
• 7:34
  it
• 7:34
  is,
• 7:34
  it's
• 7:35
  rolled
• 7:35
  out,
• 7:35
  you
• 7:35
  know,
• 7:35
  in
• 7:36
  different
• 7:36
  places
• 7:36
  in
• 7:36
  the
• 7:36
  US
• 7:37
  but
• 7:37
  so
• 7:38
  much
• 7:38
  of
• 7:38
  it
• 7:38
  is
• 7:38
  HF
• 7:39
  technology.
• 7:40
  And
• 7:40
  the
• 7:40
  issue
• 7:40
  with
• 7:41
  the
• 7:41
  HF
• 7:41
  technology
• 7:42
  that's
• 7:42
  there
• 7:42
  is
• 7:43
  that
• 7:43
  you
• 7:43
  can't
• 7:44
  have
• 7:44
  a
• 7:44
  two
• 7:44
  way
• 7:44
  dialogue,
• 7:45
  right?
• 7:46
  We,
• 7:46
  I
• 7:46
  can
• 7:46
  send
• 7:47
  information
• 7:47
  right
• 7:48
  to
• 7:48
  that
• 7:48
  HF
• 7:48
  environment,
• 7:49
  but
• 7:49
  what
• 7:49
  I
• 7:49
  can't
• 7:50
  do
• 7:50
  is
• 7:50
  turn
• 7:50
  around
• 7:50
  and
• 7:50
  talk
• 7:51
  to
• 7:51
  the
• 7:51
  associate.
• 7:51
  I
• 7:51
  can't
• 7:52
  interact
• 7:52
  with
• 7:52
  the
• 7:52
  consumer.
• 7:53
  To
• 7:53
  me,
• 7:53
  the
• 7:54
  whole,
• 7:54
  you
• 7:54
  know,
• 7:55
  the
• 7:55
  heart
• 7:55
  of
• 7:55
  the
• 7:55
  whole
• 7:56
  thing,
• 7:56
  to
• 7:56
  your
• 7:56
  point,
• 7:56
  Chris,
• 7:57
  is
• 7:57
  Bluetooth,
• 7:58
  right?
• 7:58
  Because
• 7:58
  94%
• 7:59
  of
• 7:59
  consumers
• 8:00
  that
• 8:00
  walk
• 8:00
  through
• 8:00
  the
• 8:00
  store
• 8:01
  are
• 8:01
  carrying
• 8:02
  a
• 8:02
  device
• 8:02
  in
• 8:02
  their
• 8:02
  hand
• 8:03
  is
• 8:03
  Bluetooth
• 8:03
  enabled.
• 8:04
  You
• 8:04
  know,
• 8:04
  every
• 8:04
  associate
• 8:05
  day,
• 8:05
  either
• 8:05
  is
• 8:06
  carrying
• 8:06
  a
• 8:06
  zebra
• 8:06
  type
• 8:07
  device
• 8:07
  or
• 8:07
  a
• 8:07
  Samsung
• 8:08
  device
• 8:08
  or
• 8:08
  something,
• 8:08
  you
• 8:08
  know,
• 8:09
  in
• 8:09
  the
• 8:09
  store.
• 8:09
  All
• 8:10
  of
• 8:10
  those
• 8:10
  are
• 8:10
  Bluetooth
• 8:11
  enabled.
• 8:11
  So
• 8:11
  to
• 8:12
  me,
• 8:12
  that's
• 8:12
  the
• 8:12
  heartbeat
• 8:13
  of
• 8:13
  the
• 8:13
  connected
• 8:14
  store.
• 8:14
  If
• 8:14
  we're
• 8:14
  able
• 8:14
  to
• 8:15
  leverage
• 8:15
  that
• 8:15
  Bluetooth
• 8:16
  technology
• 8:17
  and
• 8:17
  again
• 8:17
  begin
• 8:18
  to
• 8:18
  interact
• 8:18
  with
• 8:18
  everything
• 8:19
  from
• 8:19
  the
• 8:20
  consumer
• 8:20
  and
• 8:20
  impacting
• 8:21
  their
• 8:21
  journey,
• 8:21
  offering,
• 8:22
  you
• 8:22
  know,
• 8:23
  offers
• 8:23
  coupons,
• 8:23
  wayfinding,
• 8:24
  you
• 8:24
  know,
• 8:25
  all
• 8:25
  the
• 8:25
  things
• 8:25
  that
• 8:25
  can
• 8:25
  be
• 8:25
  helpful
• 8:26
  there.
• 8:26
  And
• 8:26
  then
• 8:27
  on
• 8:27
  the
• 8:27
  associate
• 8:28
  side,
• 8:28
  you
• 8:29
  know,
• 8:29
  accurate
• 8:29
  pricing,
• 8:30
  again,
• 8:30
  picking
• 8:30
  on
• 8:30
  shelf
• 8:31
  availability,
• 8:31
  the
• 8:32
  list
• 8:32
  just
• 8:32
  goes
• 8:32
  on
• 8:32
  and
• 8:32
  on.
• 8:33
  So
• 8:33
  to
• 8:33
  me
• 8:34
  you
• 8:34
  can,
• 8:35
  you
• 8:35
  can
• 8:35
  invest
• 8:36
  in
• 8:36
  either
• 8:36
  one
• 8:36
  of
• 8:36
  these
• 8:37
  techs.
• 8:37
  The
• 8:37
  issue
• 8:38
  is
• 8:38
  you
• 8:38
  can
• 8:38
  future
• 8:38
  proof
• 8:39
  yourself
• 8:40
  by
• 8:40
  leaning
• 8:40
  into
• 8:40
  BLE
• 8:41
  because
• 8:41
  it's
• 8:41
  an
• 8:41
  open
• 8:42
  standard
• 8:42
  that
• 8:43
  everybody
• 8:43
  is
• 8:43
  invested
• 8:44
  in,
• 8:44
  meaning
• 8:45
  the
• 8:45
  consumers,
• 8:45
  right?
• 8:46
  You're
• 8:46
  not
• 8:46
  asking
• 8:46
  them
• 8:47
  to
• 8:47
  do
• 8:47
  anything
• 8:47
  Unique
• 8:48
  versus
• 8:48
  kind
• 8:49
  of
• 8:49
  buying
• 8:49
  legacy
• 8:49
  tech.
• 8:50
  So
• 8:50
  to
• 8:50
  me,
• 8:50
  BLE
• 8:51
  is
• 8:51
  the
• 8:51
  heart.
• 8:51
  Ble.
• 8:52
  Wow.
• 8:52
  Gina,
• 8:52
  any
• 8:53
  thoughts?
• 8:53
  Yeah,
• 8:54
  I
• 8:54
  think
• 8:54
  then,
• 8:54
  in
• 8:55
  addition
• 8:55
  to
• 8:55
  that,
• 8:56
  the
• 8:56
  brains
• 8:56
  would
• 8:57
  be
• 8:57
  the
• 8:57
  trove
• 8:58
  of
• 8:58
  data
• 8:58
  that's
• 8:59
  available.
• 8:59
  And
• 9:00
  today,
• 9:00
  so
• 9:00
  much
• 9:00
  of
• 9:01
  it
• 9:01
  is
• 9:01
  still
• 9:01
  on
• 9:01
  spreadsheets,
• 9:02
  on
• 9:02
  clipboards.
• 9:03
  And
• 9:03
  so
• 9:04
  what
• 9:04
  we're
• 9:04
  able
• 9:04
  to
• 9:04
  do
• 9:05
  now
• 9:06
  Is
• 9:07
  leverage
• 9:07
  AgentIC
• 9:08
  AI
• 9:08
  to
• 9:09
  automate
• 9:10
  a
• 9:10
  lot
• 9:10
  of
• 9:10
  those
• 9:10
  workflows
• 9:11
  and
• 9:12
  make
• 9:12
  recommendations
• 9:13
  to
• 9:13
  store
• 9:13
  managers
• 9:14
  and
• 9:14
  store
• 9:14
  associates
• 9:15
  that
• 9:15
  really
• 9:15
  compress
• 9:16
  that
• 9:16
  time
• 9:16
  from
• 9:17
  signal
• 9:18
  to
• 9:18
  execution
• 9:19
  or
• 9:19
  delivery
• 9:20
  or
• 9:20
  fulfillment
• 9:21
  for
• 9:21
  the
• 9:21
  customer.
• 9:22
  Obviously,
• 9:22
  it's
• 9:23
  all
• 9:23
  about
• 9:23
  speed.
• 9:23
  In
• 9:24
  that
• 9:24
  experience,
• 9:24
  customers
• 9:25
  are
• 9:25
  demanding
• 9:25
  speed
• 9:26
  and
• 9:26
  consistency.
• 9:27
  And
• 9:27
  so
• 9:28
  all
• 9:28
  of
• 9:28
  that
• 9:28
  data
• 9:28
  that's
• 9:29
  available
• 9:29
  now,
• 9:30
  the
• 9:30
  technology
• 9:30
  that
• 9:31
  then
• 9:31
  sits
• 9:31
  on
• 9:32
  top
• 9:32
  of
• 9:33
  these
• 9:33
  systems,
• 9:34
  can
• 9:35
  now
• 9:36
  drive
• 9:36
  that
• 9:36
  speed
• 9:37
  and
• 9:37
  enable
• 9:37
  it.
• 9:38
  So
• 9:38
  the
• 9:38
  data
• 9:39
  is
• 9:39
  obviously
• 9:40
  the
• 9:40
  key
• 9:40
  to
• 9:40
  the
• 9:41
  whole
• 9:41
  experience.
• 9:42
  And
• 9:42
  Gina,
• 9:42
  what
• 9:43
  technologies
• 9:43
  are
• 9:43
  required
• 9:44
  to
• 9:44
  get
• 9:44
  that
• 9:44
  speed
• 9:45
  from
• 9:45
  the
• 9:45
  perspective
• 9:46
  of
• 9:46
  the
• 9:46
  retailer?
• 9:47
  Jim's
• 9:47
  talking
• 9:48
  about
• 9:48
  Bluetooth,
• 9:49
  but
• 9:49
  it
• 9:49
  requires
• 9:50
  a
• 9:50
  lot
• 9:50
  of
• 9:50
  technologies
• 9:51
  in
• 9:51
  the
• 9:51
  background
• 9:51
  to
• 9:51
  make
• 9:51
  that
• 9:52
  as
• 9:52
  fruitful
• 9:53
  as
• 9:53
  it
• 9:53
  can
• 9:53
  be.
• 9:54
  So
• 9:54
  how
• 9:54
  do
• 9:54
  you
• 9:54
  think
• 9:54
  about
• 9:54
  that?
• 9:55
  Of
• 9:55
  course,
• 9:55
  there's
• 9:56
  certainly
• 9:57
  the
• 9:57
  underlying
• 9:57
  infrastructure,
• 9:58
  the
• 9:58
  cloud
• 9:58
  infrastructure,
• 10:00
  the
• 10:00
  network
• 10:00
  infrastructure,
• 10:02
  that's
• 10:02
  a
• 10:03
  key
• 10:03
  component
• 10:03
  of
• 10:03
  that.
• 10:04
  But
• 10:04
  then,
• 10:04
  of
• 10:04
  course,
• 10:04
  having
• 10:05
  your
• 10:05
  data,
• 10:07
  you
• 10:07
  know,
• 10:08
  in.
• 10:08
  In
• 10:08
  a
• 10:09
  modernized
• 10:10
  form,
• 10:11
  in
• 10:11
  terms
• 10:11
  of
• 10:12
  consistency,
• 10:13
  in
• 10:13
  terms
• 10:13
  of
• 10:14
  readiness,
• 10:14
  that's
• 10:15
  going
• 10:15
  to
• 10:15
  drive
• 10:16
  or
• 10:16
  prevent
• 10:17
  speed
• 10:17
  in
• 10:17
  a
• 10:18
  big
• 10:18
  way.
• 10:18
  So
• 10:19
  the
• 10:19
  data
• 10:19
  accessibility
• 10:20
  and
• 10:20
  the
• 10:20
  data
• 10:20
  readiness,
• 10:21
  and
• 10:21
  then
• 10:22
  on
• 10:22
  top
• 10:22
  of
• 10:22
  that,
• 10:23
  having
• 10:23
  an
• 10:23
  AI
• 10:24
  platform
• 10:24
  that
• 10:25
  is
• 10:25
  able
• 10:25
  to,
• 10:27
  you
• 10:27
  know,
• 10:27
  determine
• 10:28
  the
• 10:28
  right
• 10:29
  LLM
• 10:29
  for
• 10:30
  the
• 10:30
  use
• 10:30
  case,
• 10:31
  to
• 10:31
  provide
• 10:32
  the
• 10:32
  right
• 10:32
  security
• 10:33
  protocols
• 10:33
  for
• 10:34
  the
• 10:34
  use
• 10:34
  case,
• 10:35
  all
• 10:35
  of
• 10:35
  that
• 10:37
  observability
• 10:37
  layer,
• 10:39
  then
• 10:39
  enable
• 10:40
  speed
• 10:40
  because
• 10:40
  you're
• 10:41
  not
• 10:42
  having
• 10:42
  to
• 10:42
  kind
• 10:43
  of
• 10:43
  bounce
• 10:43
  in
• 10:43
  and
• 10:43
  out
• 10:44
  of
• 10:44
  different
• 10:44
  systems
• 10:44
  and
• 10:45
  use
• 10:45
  different
• 10:45
  protocols.
• 10:47
  So
• 10:47
  at
• 10:47
  Microsoft,
• 10:48
  we
• 10:48
  truly
• 10:48
  believe
• 10:48
  that
• 10:49
  this
• 10:49
  platform
• 10:49
  approach
• 10:50
  is
• 10:50
  differentiating
• 10:52
  in
• 10:52
  the
• 10:53
  pursuit
• 10:54
  of
• 10:55
  speed
• 10:55
  and
• 10:55
  acceleration.
• 10:57
  And
• 10:57
  it's
• 10:57
  really
• 10:57
  that
• 10:58
  kind
• 10:58
  of
• 10:58
  every
• 10:58
  layer
• 10:59
  of
• 10:59
  the
• 10:59
  stack
• 11:01
  can
• 11:01
  give
• 11:01
  you
• 11:01
  incremental
• 11:02
  speed
• 11:02
  and
• 11:02
  velocity
• 11:03
  if
• 11:03
  you're
• 11:04
  architecting
• 11:05
  it
• 11:05
  the
• 11:05
  right
• 11:05
  way.
• 11:06
  Gina,
• 11:06
  how
• 11:07
  important
• 11:07
  is
• 11:07
  it,
• 11:08
  as
• 11:08
  a
• 11:08
  lot
• 11:08
  of
• 11:09
  retailers
• 11:09
  we're
• 11:09
  talking
• 11:09
  to
• 11:10
  are
• 11:10
  kind
• 11:11
  of
• 11:11
  inundated
• 11:12
  right
• 11:12
  now
• 11:12
  because
• 11:12
  there's
• 11:12
  a
• 11:12
  lot
• 11:13
  of
• 11:13
  point
• 11:13
  solutions
• 11:14
  available
• 11:14
  to
• 11:14
  them.
• 11:15
  How
• 11:15
  important
• 11:16
  is
• 11:16
  it
• 11:17
  to
• 11:17
  kind
• 11:17
  of
• 11:17
  have
• 11:18
  that
• 11:18
  foundational
• 11:19
  layer,
• 11:20
  that
• 11:20
  cloud
• 11:20
  compute
• 11:21
  capability,
• 11:23
  for
• 11:23
  them
• 11:23
  to
• 11:23
  be
• 11:24
  successful
• 11:24
  as
• 11:24
  they're
• 11:25
  kind
• 11:25
  of
• 11:25
  removing,
• 11:26
  adding,
• 11:26
  trying
• 11:26
  to
• 11:27
  figure
• 11:27
  out
• 11:27
  what
• 11:27
  they're
• 11:27
  going
• 11:27
  to
• 11:28
  build,
• 11:28
  what
• 11:28
  they're
• 11:28
  going
• 11:29
  to
• 11:29
  buy,
• 11:29
  how
• 11:29
  that's
• 11:30
  all
• 11:30
  going
• 11:30
  to
• 11:30
  work
• 11:30
  and
• 11:31
  really
• 11:31
  be
• 11:31
  operationalized
• 11:33
  successfully?
• 11:34
  Yeah.
• 11:34
  In
• 11:34
  their
• 11:35
  stores?
• 11:36
  Well,
• 11:37
  point
• 11:37
  solutions
• 11:38
  can
• 11:39
  certainly
• 11:39
  drive
• 11:40
  differentiation,
• 11:41
  and
• 11:41
  there's
• 11:42
  a
• 11:42
  Lot
• 11:42
  of
• 11:42
  them
• 11:42
  out
• 11:43
  there.
• 11:43
  The
• 11:43
  challenge
• 11:43
  that
• 11:44
  you
• 11:44
  run
• 11:44
  into
• 11:44
  is
• 11:45
  the
• 11:45
  integration
• 11:45
  of
• 11:45
  the
• 11:46
  data
• 11:46
  across
• 11:46
  and
• 11:47
  also
• 11:47
  the
• 11:48
  risk,
• 11:48
  the
• 11:48
  security
• 11:49
  risk.
• 11:51
  So
• 11:51
  our
• 11:52
  approach
• 11:52
  is
• 11:52
  really
• 11:52
  to
• 11:53
  provide
• 11:54
  a
• 11:54
  common
• 11:54
  platform,
• 11:55
  but
• 11:56
  also
• 11:56
  flexibility
• 11:57
  to
• 11:58
  leverage
• 11:58
  any
• 11:58
  LLM
• 11:59
  to
• 12:00
  work
• 12:00
  agent
• 12:01
  to
• 12:01
  agent
• 12:01
  across
• 12:01
  any
• 12:02
  vendor.
• 12:04
  Because
• 12:04
  that
• 12:05
  way
• 12:05
  you
• 12:05
  can
• 12:05
  provide
• 12:06
  the
• 12:06
  governance
• 12:07
  and
• 12:07
  the
• 12:07
  common
• 12:08
  frameworks
• 12:08
  and
• 12:08
  the
• 12:09
  security,
• 12:09
  but
• 12:09
  you
• 12:09
  can
• 12:10
  also
• 12:10
  provide
• 12:10
  that
• 12:10
  openness
• 12:11
  for
• 12:11
  retailers
• 12:12
  to
• 12:12
  take
• 12:12
  advantage
• 12:13
  of
• 12:13
  the
• 12:13
  latest
• 12:13
  and
• 12:14
  greatest
• 12:14
  LLM
• 12:15
  out
• 12:15
  there
• 12:15
  or,
• 12:15
  you
• 12:16
  know,
• 12:16
  a
• 12:16
  point
• 12:16
  solution
• 12:17
  that
• 12:17
  is
• 12:18
  going
• 12:18
  to
• 12:18
  be
• 12:18
  differentiating
• 12:19
  for
• 12:19
  them.
• 12:20
  So
• 12:20
  really
• 12:20
  a
• 12:21
  balance
• 12:21
  of
• 12:21
  both
• 12:21
  we're
• 12:22
  finding
• 12:22
  is
• 12:22
  kind
• 12:23
  of
• 12:23
  the
• 12:23
  perfect,
• 12:25
  you
• 12:25
  know,
• 12:26
  it's
• 12:27
  kind
• 12:27
  of,
• 12:27
  it's
• 12:27
  the
• 12:27
  perfect
• 12:28
  balance.
• 12:28
  It's
• 12:28
  really
• 12:28
  a
• 12:29
  hybrid
• 12:29
  for
• 12:30
  the
• 12:30
  retailer
• 12:30
  to
• 12:31
  move
• 12:31
  fast,
• 12:31
  have
• 12:32
  that
• 12:32
  optionality,
• 12:33
  but
• 12:33
  still
• 12:33
  be
• 12:34
  enterprise
• 12:35
  ready
• 12:35
  for
• 12:35
  scale.
• 12:36
  It's
• 12:36
  very
• 12:36
  easy
• 12:37
  to
• 12:37
  do
• 12:38
  these,
• 12:39
  we
• 12:39
  call
• 12:39
  them
• 12:40
  like
• 12:40
  science
• 12:40
  projects
• 12:41
  with
• 12:41
  a
• 12:42
  startup
• 12:42
  solution
• 12:43
  in
• 12:43
  a
• 12:43
  very
• 12:44
  small
• 12:45
  test
• 12:46
  case.
• 12:46
  But
• 12:46
  when
• 12:46
  you're
• 12:47
  trying
• 12:47
  to
• 12:47
  scale
• 12:47
  to
• 12:48
  thousands
• 12:48
  of
• 12:48
  stores,
• 12:49
  you
• 12:49
  really
• 12:49
  do
• 12:50
  need
• 12:50
  that
• 12:50
  robust,
• 12:51
  that
• 12:51
  governance
• 12:52
  and
• 12:52
  that
• 12:52
  security
• 12:53
  architecture,
• 12:53
  et
• 12:53
  cetera.
• 12:54
  It
• 12:54
  seems
• 12:54
  very
• 12:54
  important
• 12:55
  now,
• 12:55
  with
• 12:55
  the
• 12:55
  speed
• 12:55
  at
• 12:56
  which
• 12:56
  people
• 12:56
  are
• 12:56
  chasing
• 12:57
  the
• 12:57
  PR
• 12:57
  announcements,
• 12:58
  to
• 12:58
  be
• 12:59
  first
• 12:59
  in,
• 12:59
  you
• 12:59
  know,
• 13:00
  first
• 13:00
  one
• 13:00
  in
• 13:00
  to
• 13:01
  be
• 13:01
  able
• 13:01
  to
• 13:01
  say
• 13:01
  that
• 13:01
  they're
• 13:01
  using
• 13:02
  a
• 13:02
  specific
• 13:02
  technology.
• 13:03
  Yes.
• 13:03
  That's
• 13:04
  one
• 13:04
  thing
• 13:04
  that
• 13:04
  we
• 13:04
  kept
• 13:04
  hearing
• 13:05
  a
• 13:05
  lot
• 13:05
  at
• 13:05
  Partner
• 13:06
  Day
• 13:06
  day,
• 13:06
  Microsoft
• 13:07
  Partner
• 13:07
  Day
• 13:07
  earlier
• 13:07
  this
• 13:08
  week,
• 13:08
  is
• 13:08
  that
• 13:08
  you
• 13:09
  do
• 13:09
  need
• 13:09
  somebody
• 13:09
  who's
• 13:09
  paying
• 13:10
  attention
• 13:10
  to
• 13:10
  governance
• 13:11
  across
• 13:11
  the
• 13:11
  board
• 13:11
  and
• 13:12
  making
• 13:12
  sure
• 13:12
  that
• 13:12
  you're
• 13:13
  protected
• 13:13
  as
• 13:13
  you're
• 13:13
  making.
• 13:14
  Taking
• 13:14
  these.
• 13:15
  Yeah,
• 13:15
  these
• 13:15
  science
• 13:16
  projects
• 13:16
  to
• 13:17
  the
• 13:17
  store.
• 13:17
  Yeah,
• 13:18
  yeah,
• 13:18
  I
• 13:18
  love
• 13:18
  the
• 13:18
  science
• 13:19
  project
• 13:20
  phrase.
• 13:21
  And
• 13:21
  then
• 13:21
  also
• 13:21
  you
• 13:21
  said
• 13:21
  something
• 13:21
  else
• 13:22
  I
• 13:22
  thought
• 13:22
  was
• 13:22
  really
• 13:22
  interesting
• 13:22
  too.
• 13:23
  I'd
• 13:23
  never
• 13:23
  heard
• 13:23
  the
• 13:23
  phrase
• 13:23
  before.
• 13:24
  Absorbability.
• 13:25
  Observability.
• 13:26
  Observability.
• 13:27
  Yeah,
• 13:27
  observability.
• 13:28
  Oh,
• 13:28
  I
• 13:28
  liked
• 13:29
  absorbability
• 13:30
  as
• 13:30
  well
• 13:30
  in.
• 13:31
  The
• 13:31
  context
• 13:31
  of
• 13:31
  what
• 13:31
  you
• 13:31
  were
• 13:31
  saying.
• 13:32
  But
• 13:32
  I
• 13:32
  can
• 13:32
  pull
• 13:32
  that
• 13:32
  in
• 13:33
  too.
• 13:33
  Right,
• 13:33
  that
• 13:33
  works
• 13:34
  too,
• 13:34
  Gina.
• 13:35
  So,
• 13:35
  all
• 13:35
  right,
• 13:35
  so
• 13:36
  you
• 13:36
  guys
• 13:36
  gave
• 13:37
  us
• 13:37
  a
• 13:37
  very
• 13:37
  great
• 13:37
  background
• 13:38
  on
• 13:38
  kind
• 13:38
  of
• 13:38
  the
• 13:38
  anatomy
• 13:39
  of
• 13:39
  how
• 13:39
  a
• 13:39
  retail
• 13:40
  organization
• 13:40
  should
• 13:41
  think
• 13:41
  about
• 13:41
  trying
• 13:42
  to
• 13:42
  create
• 13:42
  a
• 13:42
  connected
• 13:42
  store.
• 13:43
  So,
• 13:43
  Gina,
• 13:43
  I'm
• 13:43
  going
• 13:43
  to
• 13:43
  go
• 13:43
  back
• 13:44
  to
• 13:44
  you
• 13:44
  and
• 13:44
  we'll
• 13:44
  close
• 13:44
  it
• 13:44
  out
• 13:44
  on
• 13:45
  this
• 13:45
  for
• 13:45
  both
• 13:45
  of
• 13:45
  you.
• 13:47
  What
• 13:47
  are
• 13:47
  the
• 13:47
  projects
• 13:48
  that
• 13:48
  you're
• 13:49
  seeing
• 13:49
  the
• 13:49
  retailers,
• 13:50
  when
• 13:50
  you're
• 13:50
  in
• 13:50
  their
• 13:50
  boardrooms,
• 13:51
  actually
• 13:51
  prioritize
• 13:52
  and
• 13:52
  how
• 13:52
  are
• 13:52
  they
• 13:52
  thinking
• 13:53
  about
• 13:53
  that
• 13:53
  prioritization?
• 13:57
  It's
• 13:57
  exciting
• 13:57
  to
• 13:58
  be
• 13:58
  at
• 13:58
  NRF
• 13:58
  a
• 13:58
  year
• 13:59
  later
• 13:59
  where
• 14:00
  the
• 14:02
  conversations
• 14:02
  are
• 14:03
  all
• 14:03
  about
• 14:03
  proof
• 14:03
  points
• 14:04
  at
• 14:04
  scale.
• 14:05
  People
• 14:05
  have
• 14:05
  now
• 14:06
  driven
• 14:08
  very
• 14:08
  significant
• 14:10
  agentic
• 14:10
  AI
• 14:11
  led
• 14:12
  initiatives
• 14:12
  and
• 14:13
  programs
• 14:13
  with
• 14:14
  business
• 14:14
  impact.
• 14:16
  And
• 14:16
  where
• 14:16
  last
• 14:16
  year
• 14:17
  was
• 14:17
  all
• 14:17
  about
• 14:18
  going
• 14:18
  from
• 14:18
  Kind
• 14:19
  of
• 14:19
  MVP
• 14:20
  pilot
• 14:21
  to
• 14:21
  now
• 14:22
  going
• 14:22
  into
• 14:22
  production.
• 14:23
  We're
• 14:24
  now
• 14:24
  starting
• 14:24
  to
• 14:24
  get
• 14:25
  a
• 14:26
  body
• 14:26
  of
• 14:26
  work
• 14:27
  with
• 14:27
  a
• 14:27
  lot
• 14:27
  of
• 14:28
  patterns
• 14:28
  and
• 14:28
  great
• 14:29
  lessons
• 14:29
  learned.
• 14:30
  So
• 14:30
  I'll
• 14:31
  say
• 14:31
  that
• 14:31
  at
• 14:32
  this
• 14:32
  point
• 14:33
  are
• 14:33
  definitely
• 14:34
  prioritizing
• 14:35
  where
• 14:35
  they
• 14:35
  see
• 14:36
  b
• 14:37
  billion
• 14:37
  dollar
• 14:38
  opportunities
• 14:38
  in
• 14:39
  the
• 14:39
  P
• 14:39
  and
• 14:39
  L
• 14:39
  for
• 14:39
  efficiencies.
• 14:41
  They're
• 14:41
  absolutely
• 14:42
  prioritizing
• 14:43
  where
• 14:43
  they
• 14:43
  can
• 14:44
  bring
• 14:44
  more
• 14:44
  capacity
• 14:45
  to
• 14:45
  their
• 14:46
  workforce
• 14:47
  in
• 14:48
  terms
• 14:48
  of
• 14:49
  enabling
• 14:49
  their
• 14:50
  store
• 14:50
  associates
• 14:51
  to
• 14:51
  be
• 14:51
  more
• 14:52
  productive,
• 14:52
  et
• 14:53
  cetera.
• 14:54
  And
• 14:54
  then
• 14:54
  they're
• 14:54
  really
• 14:55
  also
• 14:56
  prioritizing
• 14:58
  that
• 14:58
  customer
• 14:59
  experience,
• 14:59
  that
• 15:00
  agentic
• 15:00
  customer
• 15:01
  experience
• 15:02
  for
• 15:02
  top
• 15:03
  line
• 15:03
  opportunities.
• 15:04
  So
• 15:04
  when
• 15:04
  you
• 15:05
  about
• 15:05
  where
• 15:05
  they're
• 15:05
  going
• 15:06
  to
• 15:06
  drive
• 15:06
  the
• 15:06
  most
• 15:06
  efficiency,
• 15:07
  it's
• 15:08
  identifying
• 15:08
  your
• 15:09
  own
• 15:09
  internal
• 15:09
  business
• 15:09
  processes
• 15:10
  in
• 15:10
  merch,
• 15:11
  in
• 15:11
  assortment,
• 15:12
  in
• 15:12
  demand
• 15:12
  planning.
• 15:13
  We're
• 15:14
  doing
• 15:14
  a
• 15:14
  lot
• 15:14
  of
• 15:14
  that
• 15:14
  work.
• 15:16
  And
• 15:16
  then
• 15:16
  when
• 15:16
  it
• 15:17
  comes
• 15:17
  to
• 15:17
  the
• 15:17
  top
• 15:17
  line,
• 15:18
  it's
• 15:18
  identifying
• 15:19
  that
• 15:19
  whole
• 15:19
  customer
• 15:20
  experience
• 15:21
  from
• 15:21
  the
• 15:21
  chat
• 15:22
  box
• 15:22
  to,
• 15:23
  you
• 15:23
  know,
• 15:23
  to
• 15:24
  agentic
• 15:24
  shopping
• 15:25
  all
• 15:26
  the
• 15:26
  way
• 15:26
  through.
• 15:26
  If
• 15:27
  you're
• 15:27
  going
• 15:27
  to
• 15:27
  deliver
• 15:27
  that
• 15:28
  personalized
• 15:29
  purchasing
• 15:30
  experience
• 15:31
  and
• 15:31
  moment,
• 15:31
  that
• 15:31
  has
• 15:32
  to
• 15:32
  then
• 15:33
  carry
• 15:33
  all
• 15:34
  the
• 15:34
  way
• 15:34
  through
• 15:34
  fulfillment
• 15:35
  and
• 15:35
  delivery
• 15:35
  and
• 15:36
  so,
• 15:36
  you
• 15:37
  know,
• 15:37
  customer
• 15:37
  support.
• 15:38
  So
• 15:38
  how
• 15:39
  do
• 15:39
  they
• 15:39
  enable
• 15:39
  that?
• 15:39
  That's
• 15:40
  a
• 15:40
  very
• 15:40
  complex
• 15:41
  workflow
• 15:43
  for
• 15:43
  a
• 15:43
  lot
• 15:43
  of
• 15:43
  these
• 15:44
  larger
• 15:44
  retailers
• 15:45
  that
• 15:45
  have
• 15:45
  a
• 15:45
  lot
• 15:45
  of
• 15:45
  kind
• 15:46
  of
• 15:46
  legacy
• 15:46
  processes.
• 15:48
  So
• 15:48
  those
• 15:48
  are
• 15:48
  kind
• 15:49
  of
• 15:49
  the
• 15:49
  major
• 15:49
  areas
• 15:50
  that
• 15:50
  we're
• 15:50
  seeing.
• 15:50
  And
• 15:51
  then
• 15:51
  of
• 15:51
  course
• 15:51
  enabling
• 15:52
  all
• 15:52
  the
• 15:52
  workforce
• 15:52
  to
• 15:52
  be
• 15:53
  ready
• 15:53
  for
• 15:53
  AI.
• 15:53
  In
• 15:53
  our
• 15:54
  case,
• 15:54
  it's
• 15:54
  with
• 15:55
  copilot
• 15:55
  and
• 15:55
  making
• 15:56
  sure
• 15:56
  that
• 15:56
  adoption
• 15:57
  and
• 15:57
  change
• 15:57
  management
• 15:59
  is
• 15:59
  constantly
• 16:00
  happening
• 16:01
  so
• 16:01
  that
• 16:01
  people
• 16:02
  are
• 16:02
  driving
• 16:03
  new
• 16:03
  behaviors
• 16:04
  and
• 16:04
  new
• 16:04
  ways
• 16:04
  of
• 16:04
  working.
• 16:05
  And
• 16:05
  you
• 16:05
  don't
• 16:05
  just,
• 16:05
  just
• 16:06
  deploy
• 16:06
  all
• 16:06
  this
• 16:06
  great,
• 16:07
  you
• 16:07
  know,
• 16:07
  technology
• 16:08
  out
• 16:08
  there
• 16:08
  and
• 16:08
  nobody's
• 16:09
  using
• 16:09
  it.
• 16:09
  Right.
• 16:10
  So.
• 16:10
  So
• 16:11
  Jim,
• 16:11
  same
• 16:11
  question
• 16:11
  to
• 16:12
  you.
• 16:12
  Close
• 16:12
  us
• 16:12
  out.
• 16:12
  Yeah,
• 16:13
  I
• 16:13
  would,
• 16:13
  I
• 16:13
  first.
• 16:14
  Great
• 16:15
  stuff,
• 16:15
  right?
• 16:15
  Yeah.
• 16:16
  But
• 16:16
  I
• 16:16
  would
• 16:16
  say
• 16:16
  when
• 16:17
  we're
• 16:17
  talking
• 16:17
  to
• 16:17
  them,
• 16:17
  they're,
• 16:18
  they're
• 16:18
  trying
• 16:18
  to
• 16:19
  figure
• 16:19
  out
• 16:20
  the
• 16:20
  investments
• 16:20
  that
• 16:21
  they're
• 16:21
  going
• 16:21
  to
• 16:21
  make.
• 16:22
  How
• 16:22
  are
• 16:22
  they
• 16:22
  going
• 16:23
  to
• 16:23
  fund
• 16:23
  them?
• 16:23
  Right.
• 16:23
  How
• 16:24
  are
• 16:24
  they
• 16:24
  going
• 16:24
  to
• 16:24
  pay
• 16:24
  for
• 16:24
  them?
• 16:24
  Am
• 16:24
  I
• 16:25
  going
• 16:25
  to
• 16:25
  open
• 16:25
  new
• 16:25
  stores?
• 16:25
  Right.
• 16:25
  Am
• 16:26
  I
• 16:26
  going
• 16:26
  to
• 16:26
  remodel
• 16:26
  stores?
• 16:27
  You
• 16:28
  know,
• 16:28
  I
• 16:28
  need
• 16:29
  to
• 16:29
  do
• 16:29
  all
• 16:29
  these
• 16:29
  things
• 16:30
  to
• 16:30
  keep
• 16:30
  up,
• 16:30
  to
• 16:30
  differentiate,
• 16:31
  to
• 16:31
  be
• 16:31
  competitive.
• 16:32
  But
• 16:32
  I
• 16:32
  can't
• 16:33
  do
• 16:33
  everything
• 16:33
  right.
• 16:34
  So
• 16:34
  for
• 16:34
  us,
• 16:34
  the
• 16:35
  thing
• 16:35
  that
• 16:35
  we're
• 16:35
  trying
• 16:35
  to
• 16:35
  do
• 16:35
  is
• 16:36
  to
• 16:36
  show
• 16:36
  them
• 16:36
  how
• 16:36
  these
• 16:37
  things
• 16:37
  pay
• 16:38
  for
• 16:38
  themselves.
• 16:38
  Right.
• 16:38
  Or
• 16:39
  bring
• 16:39
  revenue
• 16:39
  right
• 16:39
  to
• 16:40
  the
• 16:40
  table
• 16:40
  as
• 16:40
  well.
• 16:41
  We're
• 16:42
  trying
• 16:42
  to
• 16:42
  solve
• 16:42
  the
• 16:42
  traditional
• 16:43
  problems
• 16:44
  of
• 16:44
  again,
• 16:44
  labor,
• 16:45
  labor
• 16:45
  cost.
• 16:45
  Right
• 16:46
  on
• 16:46
  chef
• 16:46
  availability,
• 16:47
  tying
• 16:48
  it
• 16:48
  all
• 16:48
  back
• 16:48
  to
• 16:48
  consumer
• 16:49
  loyalty
• 16:49
  and
• 16:49
  making
• 16:50
  sure
• 16:50
  the
• 16:50
  consumers
• 16:50
  are
• 16:50
  having
• 16:51
  a
• 16:51
  good
• 16:51
  experience.
• 16:52
  All
• 16:52
  kind
• 16:52
  of
• 16:52
  driven
• 16:52
  by
• 16:53
  AI.
• 16:53
  So
• 16:54
  to
• 16:54
  me
• 16:54
  it's,
• 16:55
  it's
• 16:55
  really
• 16:55
  looking
• 16:56
  at,
• 16:56
  you
• 16:56
  know,
• 16:57
  we're
• 16:57
  asking
• 16:57
  them
• 16:57
  to
• 16:57
  spend
• 16:58
  a
• 16:58
  lot
• 16:58
  of
• 16:58
  money.
• 16:58
  Right.
• 16:59
  To,
• 16:59
  to
• 16:59
  lean
• 16:59
  into
• 17:00
  these
• 17:00
  things.
• 17:00
  But
• 17:00
  how
• 17:01
  do
• 17:01
  we
• 17:01
  make
• 17:01
  it
• 17:02
  so
• 17:02
  that
• 17:02
  they're
• 17:03
  going
• 17:03
  to
• 17:03
  get
• 17:03
  a
• 17:03
  $50
• 17:04
  back
• 17:04
  for
• 17:04
  every
• 17:05
  dollar
• 17:05
  that
• 17:05
  they
• 17:05
  spend
• 17:05
  and
• 17:06
  do
• 17:06
  it
• 17:06
  in
• 17:06
  a
• 17:06
  quick
• 17:07
  fashion
• 17:08
  because
• 17:08
  it
• 17:08
  can't
• 17:08
  be
• 17:09
  something
• 17:09
  that
• 17:09
  has
• 17:09
  a
• 17:09
  10
• 17:09
  year
• 17:10
  payout.
• 17:10
  So
• 17:11
  for
• 17:11
  us,
• 17:11
  we're
• 17:11
  really
• 17:11
  just
• 17:12
  trying
• 17:12
  to
• 17:12
  make
• 17:12
  sure
• 17:12
  that
• 17:12
  it
• 17:13
  is
• 17:13
  pulling
• 17:13
  money
• 17:14
  back
• 17:14
  to
• 17:14
  the
• 17:14
  bottom
• 17:14
  line
• 17:15
  and
• 17:15
  it
• 17:15
  makes
• 17:15
  sense
• 17:16
  for
• 17:16
  them
• 17:16
  and
• 17:16
  lets
• 17:16
  them
• 17:16
  differentiate.
• 17:17
  Yeah.
• 17:17
  I
• 17:17
  love
• 17:17
  that
• 17:17
  you
• 17:18
  got
• 17:18
  to
• 17:18
  prioritize.
• 17:19
  You
• 17:19
  have
• 17:19
  to.
• 17:19
  You
• 17:19
  do.
• 17:20
  Because
• 17:20
  there's
• 17:20
  a
• 17:20
  million
• 17:20
  things
• 17:21
  they
• 17:21
  could
• 17:21
  do.
• 17:22
  Yeah.
• 17:22
  Million
• 17:23
  science
• 17:23
  projects
• 17:24
  you
• 17:24
  can
• 17:24
  run.
• 17:24
  There
• 17:24
  are.
• 17:25
  But
• 17:25
  it's
• 17:25
  got
• 17:25
  to
• 17:25
  work.
• 17:26
  Right.
• 17:26
  Well,
• 17:27
  thank
• 17:27
  you
• 17:28
  so
• 17:28
  much
• 17:28
  to
• 17:28
  Jim
• 17:29
  and
• 17:29
  Gina
• 17:30
  for
• 17:30
  taking
• 17:30
  Time
• 17:31
  with
• 17:31
  us
• 17:31
  today.
• 17:32
  It
• 17:32
  was
• 17:32
  so
• 17:32
  great.
• 17:32
  Thank
• 17:33
  you.
• 17:33
  To
• 17:33
  have
• 17:33
  you
• 17:33
  here
• 17:33
  and
• 17:34
  to
• 17:34
  get
• 17:34
  your
• 17:34
  insight.
• 17:35
  We
• 17:36
  will
• 17:36
  be
• 17:36
  back
• 17:37
  today
• 17:37
  with
• 17:37
  several
• 17:38
  interviews,
• 17:38
  so
• 17:39
  don't
• 17:39
  go
• 17:39
  any
• 17:39
  anywhere.
• 17:40
  If
• 17:40
  you're
• 17:40
  here
• 17:40
  at
• 17:41
  NRF,
• 17:41
  come
• 17:41
  stop
• 17:42
  by
• 17:42
  the
• 17:42
  Vuzion
• 17:43
  booth,
• 17:43
  number
• 17:43
  4921.
• 17:44
  Come
• 17:44
  say
• 17:45
  hello.
• 17:45
  And
• 17:45
  a
• 17:45
  big
• 17:46
  thank
• 17:46
  you
• 17:46
  again
• 17:46
  to
• 17:47
  Vuzion
• 17:47
  for
• 17:47
  helping
• 17:47
  us
• 17:48
  bring
• 17:48
  you
• 17:48
  all
• 17:48
  of
• 17:48
  our
• 17:48
  coverage
• 17:49
  here
• 17:49
  from
• 17:50
  nrf.
• 17:50
  So
• 17:51
  until
• 17:51
  our
• 17:51
  next
• 17:51
  interview,
• 17:52
  be
• 17:52
  careful
• 17:52
  out
• 17:53
  there.