Latest / Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners
Why Brand Voice Matters More Than Visual Identity
In this episode of Marketing Made Simple, Lucas and Luna explore why brand voice — the words a company uses — can be more memorable than its logo or color palette. They dig into Mailchimp's tonal guide and how it shaped their entire content strategy, plus the surprisingly rigorous process Slack used to define its 'smart, friendly, and irreverent' voice. Along the way, they share a simple three-step audit you can run on your own brand's writing today: consistency check, audience mirror test, and the 'friend at a bar' readability benchmark. If you've ever…
The skinny
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