17. Associations Thrive - Tim Brink, CEO of MCAA, on Creating Community Among Members and Partner Associations
How do you create community within a trade association when the members are often competitors to one another? How do you create value so that members see your association as one that helps them succeed, make money, and stay out of trouble?
In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Tim Brink, CEO of the Mechanical Contractors Association of America (MCAA). Tim explains what a mechanical contractor is; talks about his journey as a journeyman, contractor, then association executive; then discusses how MCAA is thriving through:
A community of members who…
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