Latest / Omni Talk Retail / Rental Cars Go Retail - Hertz Joins Amazon Autos | Fast Five Shorts
Transcript
- 0:00Hertz
- 0:00Car
- 0:00Sales
- 0:01launched
- 0:01on
- 0:02Amazon
- 0:02Autos
- 0:03According
- 0:03to
- 0:03a
- 0:03Hertz
- 0:04press
- 0:04release,
- 0:05Hertz
- 0:05Car
- 0:06Sales
- 0:06has
- 0:06joined
- 0:07Amazon
- 0:07Autos
- 0:07allowing
- 0:08shoppers
- 0:08to
- 0:08browse,
- 0:09finance
- 0:09and
- 0:09purchase
- 0:10from
- 0:10a
- 0:10selection
- 0:10of
- 0:10thousands
- 0:11of
- 0:11high
- 0:11quality
- 0:11pre
- 0:12owned
- 0:12vehicles
- 0:13as
- 0:13Amazon
- 0:13Auto's
- 0:14first
- 0:14fleet
- 0:15dealer.
- 0:16Man,
- 0:16there's
- 0:17a
- 0:17lot
- 0:17of
- 0:17alliteration
- 0:17in
- 0:17this
- 0:18headline.
- 0:18Hertz
- 0:19Car
- 0:19Sales
- 0:19is
- 0:19expanding
- 0:20the
- 0:20available
- 0:20inventory
- 0:21on
- 0:21Amazon
- 0:22Autos
- 0:22to
- 0:23offer
- 0:23a
- 0:23wider
- 0:23selection
- 0:24of
- 0:24well
- 0:24maintained
- 0:25vehicles
- 0:25from
- 0:25trusted
- 0:26brands
- 0:26like
- 0:26Ford,
- 0:26Toyota,
- 0:27Chevrolet,
- 0:28Nissan
- 0:28and
- 0:28more.
- 0:29Customers
- 0:29can
- 0:30now
- 0:30browse
- 0:30Hertz
- 0:30Car
- 0:31Sales
- 0:31listings
- 0:31on
- 0:32Amazon
- 0:32Autos
- 0:33complete
- 0:33with
- 0:33their
- 0:33purchase
- 0:34online
- 0:34and
- 0:34pick
- 0:35up
- 0:35their
- 0:35vehicle
- 0:35at
- 0:36Hertz
- 0:36Car
- 0:36Sales
- 0:37locations.
- 0:38This
- 0:38will
- 0:38initially
- 0:39begin
- 0:39in
- 0:39Dallas,
- 0:40Houston,
- 0:40Los
- 0:40Angeles
- 0:41and
- 0:41Seattle
- 0:41with
- 0:41plans
- 0:42to
- 0:42expand
- 0:42to
- 0:42hertz
- 0:43car
- 0:43sales
- 0:4445
- 0:44locations
- 0:45nationwide.
- 0:46QUOTE
- 0:47Our
- 0:47goal
- 0:47is
- 0:47to
- 0:48reimagine
- 0:48the
- 0:48car
- 0:48buying
- 0:49experience
- 0:49and
- 0:49meet
- 0:50customers
- 0:50where
- 0:50they
- 0:50are,
- 0:51whether
- 0:51online
- 0:52or
- 0:52in
- 0:52person
- 0:53with
- 0:53convenience,
- 0:54confidence
- 0:55and
- 0:55scale,
- 0:55little
- 0:56ccs,
- 0:57said
- 0:57Jeff
- 0:57Adams,
- 0:58executive
- 0:58vice
- 0:58president
- 0:58of
- 0:59Hertz
- 0:59Car
- 0:59Sales.
- 1:00Question
- 1:00for
- 1:01you
- 1:01Ben.
- 1:01Are
- 1:01you
- 1:01buying
- 1:02or
- 1:02selling?
- 1:03Buying
- 1:04a
- 1:04used
- 1:04car
- 1:04from
- 1:05Amazon.
- 1:06Oh
- 1:07I'm
- 1:07buying
- 1:07this.
- 1:08I
- 1:09this
- 1:09is,
- 1:10this
- 1:10is
- 1:10a
- 1:11win
- 1:11win
- 1:11or
- 1:12it
- 1:12could
- 1:12be
- 1:12a
- 1:12win
- 1:12win
- 1:13win.
- 1:14So
- 1:14look
- 1:15for
- 1:15her
- 1:16they've
- 1:16got,
- 1:16they
- 1:17have
- 1:17these
- 1:17rental
- 1:18cars
- 1:18have
- 1:18got
- 1:18a
- 1:19large
- 1:19number
- 1:19of
- 1:20cars
- 1:20they
- 1:20have
- 1:20to
- 1:20shift.
- 1:23They
- 1:23have
- 1:23to
- 1:24get
- 1:24as
- 1:25good
- 1:25a
- 1:25price
- 1:25as
- 1:25they
- 1:25can
- 1:26for
- 1:26them.
- 1:26So
- 1:27for
- 1:27them
- 1:27they
- 1:27just
- 1:27want
- 1:28to
- 1:28this
- 1:28is
- 1:28an
- 1:28opportunity
- 1:29to
- 1:29build
- 1:29off
- 1:29Amazon's
- 1:30traffic
- 1:30rather
- 1:31than
- 1:31doing
- 1:32at
- 1:32the
- 1:32moment
- 1:32they're
- 1:32sending
- 1:32them
- 1:33into
- 1:33auction
- 1:33houses
- 1:34or
- 1:34backdoor
- 1:35into
- 1:35dealers
- 1:36networks
- 1:36often
- 1:37it
- 1:37reduce
- 1:37prices.
- 1:39So
- 1:40this
- 1:40could
- 1:40be
- 1:40a
- 1:40lovely
- 1:41outlet
- 1:41for
- 1:41them.
- 1:41For
- 1:42Amazon
- 1:42this
- 1:43is
- 1:43classic
- 1:44marketplace
- 1:45building
- 1:45in
- 1:45action.
- 1:46It's
- 1:46building
- 1:47a
- 1:47whole
- 1:48volume
- 1:48of
- 1:48inventory.
- 1:49Drive
- 1:50the
- 1:50search
- 1:50results,
- 1:51drive
- 1:51awareness,
- 1:51drive
- 1:52traffic
- 1:53opportunities
- 1:53for
- 1:54selling
- 1:54more
- 1:54accessories
- 1:55and
- 1:55supplies
- 1:55which
- 1:55is
- 1:55already
- 1:56automated
- 1:56a
- 1:57really
- 1:57big
- 1:57business
- 1:58for
- 1:58the
- 1:58marketplace
- 1:59in
- 1:59Amazon
- 2:01and
- 2:01then
- 2:01I
- 2:01think
- 2:01for
- 2:01the
- 2:02consumers
- 2:02huge
- 2:03potential.
- 2:05Secondhand
- 2:05car
- 2:05sales
- 2:06is
- 2:06a
- 2:06market
- 2:07absolutely
- 2:08ripe
- 2:08for
- 2:08disruption
- 2:09and
- 2:11Amazon
- 2:12Hertz
- 2:12proposition
- 2:13is
- 2:13strong.
- 2:13If
- 2:14you
- 2:14go
- 2:14onto
- 2:14the
- 2:14website
- 2:17it's
- 2:17a
- 2:17strong
- 2:18there's
- 2:18inventory
- 2:19there.
- 2:19It's
- 2:20really
- 2:20simple
- 2:21to
- 2:21navigate.
- 2:22The
- 2:22finance
- 2:22options
- 2:23are
- 2:23really
- 2:23clear.
- 2:27Cars
- 2:27get
- 2:27driven
- 2:28unpredictably
- 2:29but
- 2:29they
- 2:29are
- 2:29maintained
- 2:30really
- 2:31well.
- 2:31Rental
- 2:32companies
- 2:32have
- 2:33to
- 2:33look
- 2:33after
- 2:33their
- 2:33fleet
- 2:34so
- 2:34you're
- 2:34probably
- 2:35going
- 2:35to
- 2:35get
- 2:35a
- 2:36car
- 2:36that's
- 2:36been
- 2:36maintained
- 2:37and
- 2:37cleaned
- 2:37a
- 2:37lot
- 2:38more
- 2:38than
- 2:38your
- 2:38average
- 2:39secondhand
- 2:39car.
- 2:41You
- 2:42probably
- 2:42at
- 2:42a
- 2:42lower
- 2:43price
- 2:44and
- 2:45then
- 2:45Amazon
- 2:45is
- 2:45offering
- 2:46with
- 2:46a
- 2:46discount
- 2:47so
- 2:48meets
- 2:48the
- 2:48Amazon
- 2:49value
- 2:49prop.
- 2:49Really
- 2:50clear
- 2:50financing
- 2:51super
- 2:52easy
- 2:52for
- 2:52Amazon,
- 2:52super
- 2:53easy
- 2:53for
- 2:53the
- 2:53clients.
- 2:54Amazon
- 2:54probably
- 2:54taking
- 2:54a
- 2:55cut.
- 2:56You
- 2:56know
- 2:58it
- 2:58feels
- 2:58really
- 2:59good.
- 2:59And
- 2:59then
- 2:59look,
- 3:00I'm
- 3:00buying
- 3:00it.
- 3:00If
- 3:01Amazon
- 3:01could
- 3:01go
- 3:01one
- 3:02step
- 3:02further
- 3:02and
- 3:02just
- 3:03disrupt
- 3:03the
- 3:03actual
- 3:04higher
- 3:04car
- 3:04business
- 3:04itself,
- 3:05God,
- 3:06I'd
- 3:06be
- 3:06really
- 3:06happy
- 3:06about
- 3:07that.
- 3:07But,
- 3:07but
- 3:08for
- 3:08now,
- 3:08for
- 3:08the
- 3:09actual
- 3:09secondhand
- 3:09sales,
- 3:10yeah,
- 3:11I
- 3:11think
- 3:11this
- 3:11is
- 3:11a
- 3:11great
- 3:11move
- 3:12for
- 3:12both
- 3:12parties.
- 3:13Well,
- 3:13so
- 3:14tell
- 3:14them
- 3:14what
- 3:14they
- 3:14want,
- 3:14Bob.
- 3:15Yeah,
- 3:15so,
- 3:15yeah,
- 3:16so,
- 3:16yeah,
- 3:16and
- 3:16they
- 3:17were.
- 3:17And
- 3:17they've
- 3:17been
- 3:17trying
- 3:17to
- 3:17do
- 3:18that
- 3:18with
- 3:18Hyundai
- 3:18too.
- 3:18If
- 3:19I
- 3:19don't,
- 3:19if
- 3:19I'm
- 3:19not
- 3:19mistaken,
- 3:20early
- 3:20on
- 3:21the,
- 3:21based
- 3:21on
- 3:21some
- 3:21of
- 3:21the
- 3:21things
- 3:22they're
- 3:22doing
- 3:22early
- 3:22in
- 3:22the
- 3:22year.
- 3:22But
- 3:23yeah,
- 3:23this
- 3:23is
- 3:23into
- 3:24the
- 3:24used
- 3:24car
- 3:24sales.
- 3:25And
- 3:25do
- 3:25you
- 3:25agree
- 3:26with
- 3:26Ben
- 3:26on
- 3:26this
- 3:26one?
- 3:27I
- 3:27do.
- 3:28I'm,
- 3:28I'm
- 3:28buying
- 3:29this
- 3:29100%.
- 3:30I've
- 3:30said
- 3:31for
- 3:31years
- 3:31the
- 3:32retail
- 3:32experience
- 3:32that
- 3:33I
- 3:33would
- 3:33most
- 3:33like
- 3:34to
- 3:34be
- 3:34disrupted
- 3:35is
- 3:35car
- 3:35buying.
- 3:36And
- 3:36this
- 3:36is
- 3:37another
- 3:37smart
- 3:38move
- 3:38towards
- 3:39making
- 3:39it
- 3:39happen.
- 3:39I
- 3:40also,
- 3:40I
- 3:41think
- 3:41the
- 3:41consumer
- 3:41now
- 3:42with
- 3:42Things
- 3:42like
- 3:43Carvana,
- 3:43CarMax
- 3:44and
- 3:45Amazon
- 3:45Autos
- 3:46and
- 3:46now
- 3:46Hertz
- 3:46being
- 3:46part
- 3:47of
- 3:47that,
- 3:47I
- 3:47think
- 3:48they're
- 3:48finally
- 3:49getting
- 3:49over
- 3:49the
- 3:49hump
- 3:49and
- 3:50they're
- 3:50kind
- 3:50of
- 3:50getting
- 3:50into
- 3:51mass
- 3:51adoption
- 3:51of
- 3:52actually
- 3:52shopping
- 3:53for
- 3:53a
- 3:53car
- 3:53this
- 3:53way.
- 3:54Like
- 3:54people
- 3:54are
- 3:55more
- 3:55comfortable
- 3:56doing
- 3:56the,
- 3:57the
- 3:57selection
- 3:57of
- 3:58the
- 3:58kind
- 3:58of
- 3:58car
- 3:59that
- 3:59they
- 3:59want,
- 3:59the
- 3:59research
- 4:00at
- 4:00home
- 4:00and
- 4:01then
- 4:01this
- 4:02very
- 4:02easy
- 4:03possibility
- 4:03of
- 4:04going
- 4:04to
- 4:04a
- 4:04Hertz
- 4:05test
- 4:05driving
- 4:05and
- 4:06leaving.
- 4:06I
- 4:06have.
- 4:07One
- 4:07of
- 4:07the
- 4:07listeners
- 4:08reached
- 4:08out
- 4:08and
- 4:08told
- 4:08me
- 4:09that
- 4:09she
- 4:09bought
- 4:10a
- 4:10car
- 4:10off
- 4:10of
- 4:10CarMax
- 4:11with
- 4:11a
- 4:11test
- 4:11drive
- 4:12in
- 4:1245
- 4:12minutes.
- 4:13Like
- 4:14that
- 4:14is
- 4:14giving
- 4:14people
- 4:15time
- 4:16back,
- 4:16precious
- 4:17time.
- 4:17And
- 4:17I
- 4:17think
- 4:18that
- 4:18the
- 4:18convenience
- 4:19angle
- 4:20here
- 4:20that
- 4:20Amazon
- 4:21and
- 4:21Hertz
- 4:21are
- 4:21offering
- 4:22car
- 4:22shopping
- 4:23customers
- 4:24is,
- 4:24is,
- 4:25is
- 4:25something
- 4:25that
- 4:26on
- 4:26a
- 4:26platform
- 4:27like
- 4:27Amazon
- 4:27that
- 4:27they're
- 4:28very
- 4:28comfortable
- 4:28with
- 4:28already
- 4:29is
- 4:29what
- 4:30I
- 4:30really
- 4:30love
- 4:30about
- 4:31this
- 4:31and
- 4:31I
- 4:31think
- 4:31has
- 4:32the
- 4:32most
- 4:33potential
- 4:33to
- 4:33see
- 4:34success
- 4:34with,
- 4:34with
- 4:35a
- 4:35campaign
- 4:35like
- 4:35this.
- 4:36But
- 4:36where,
- 4:37what
- 4:37do
- 4:37you
- 4:37think,
- 4:37Chris?
- 4:38Are
- 4:38you,
- 4:38are
- 4:39you
- 4:39buying
- 4:39it?
- 4:40Yeah,
- 4:40I
- 4:40like
- 4:41it
- 4:41too.
- 4:41I
- 4:41think
- 4:41it's,
- 4:42I
- 4:42think
- 4:42it's
- 4:42so
- 4:42smart
- 4:43and
- 4:43I
- 4:43think,
- 4:43you
- 4:43know,
- 4:43some,
- 4:44some
- 4:44retail
- 4:44listers
- 4:45might
- 4:45be
- 4:45like,
- 4:45why
- 4:45you
- 4:45guys
- 4:45covering
- 4:46this
- 4:46story?
- 4:46This
- 4:46isn't
- 4:46applicable
- 4:47to
- 4:47most
- 4:47retail,
- 4:47but
- 4:48it
- 4:48actually
- 4:48is.
- 4:49Because
- 4:49if
- 4:49you
- 4:49think
- 4:49about
- 4:49it,
- 4:49it's
- 4:50not
- 4:50that
- 4:50dissimilar
- 4:50to
- 4:50what
- 4:51Abercrombie
- 4:51Kids
- 4:52is
- 4:52doing
- 4:52with
- 4:52now
- 4:52was
- 4:53Macy's
- 4:53a
- 4:53couple
- 4:54weeks
- 4:54ago.
- 4:54Now
- 4:54they
- 4:54said
- 4:54it's
- 4:54Nordstrom's
- 4:55and
- 4:55it's
- 4:55even,
- 4:56I
- 4:56think
- 4:56Dick
- 4:56Sporting
- 4:57Goods.
- 4:57Not
- 4:57mistaken.
- 4:58Right.
- 4:58But
- 4:59they're
- 4:59doing
- 4:59that
- 4:59in
- 4:59store.
- 4:59But
- 5:00they
- 5:00could
- 5:00also
- 5:00be
- 5:00doing
- 5:00it
- 5:00through
- 5:01their
- 5:01digital
- 5:01marketplaces
- 5:02because
- 5:02marketplaces
- 5:03are
- 5:03important
- 5:04because
- 5:04they
- 5:04give
- 5:04you
- 5:05access
- 5:05to
- 5:05more
- 5:06people
- 5:06who
- 5:06like
- 5:07me.
- 5:08I
- 5:08didn't
- 5:08even
- 5:08think
- 5:09I
- 5:09could
- 5:09go
- 5:09to
- 5:09Hertz
- 5:10to
- 5:10buy
- 5:10a
- 5:10car.
- 5:10Like
- 5:10I
- 5:11never
- 5:11even.
- 5:11That
- 5:11Hertz
- 5:12never
- 5:12even
- 5:12entered
- 5:13my
- 5:13consideration
- 5:13set,
- 5:14right?
- 5:14And
- 5:15now
- 5:15it
- 5:15does.
- 5:15So
- 5:16I
- 5:16can
- 5:16easily
- 5:16sort
- 5:16through
- 5:16the
- 5:16inventory
- 5:17on
- 5:17Amazon.
- 5:18Like
- 5:18Ben
- 5:19said,
- 5:19I
- 5:19trust
- 5:20Amazon,
- 5:20right?
- 5:21Implicitly.
- 5:22I
- 5:22think
- 5:22that's
- 5:22one
- 5:22of
- 5:22the
- 5:22best
- 5:23things
- 5:23about
- 5:23shopping
- 5:23on
- 5:23Amazon.
- 5:24And
- 5:24then
- 5:25the
- 5:25other
- 5:25question
- 5:25too
- 5:25that
- 5:26I
- 5:26got
- 5:26going
- 5:26as
- 5:26we
- 5:26were
- 5:26at
- 5:27the
- 5:27Walmart
- 5:27seller
- 5:27conference
- 5:28this
- 5:28week
- 5:28because
- 5:29they're
- 5:29always
- 5:29trying
- 5:29to
- 5:29one
- 5:29up
- 5:30each
- 5:30other
- 5:30is
- 5:30how
- 5:31long
- 5:31before
- 5:31we
- 5:31start
- 5:32seeing
- 5:32Walmart
- 5:33auto
- 5:33sales?
- 5:33You
- 5:33know,
- 5:34like
- 5:34they're
- 5:34already
- 5:34doing
- 5:35all
- 5:35the
- 5:35automotive
- 5:35angles
- 5:36with
- 5:36everything
- 5:36they
- 5:36do
- 5:36with
- 5:37their,
- 5:37what
- 5:37are
- 5:37those
- 5:38called?
- 5:38The,
- 5:38you
- 5:38know,
- 5:39the
- 5:39tires,
- 5:39the
- 5:40change.
- 5:40The
- 5:40auto
- 5:41centers
- 5:41in
- 5:41their
- 5:42stores.
- 5:43So
- 5:43like,
- 5:43yeah,
- 5:44why
- 5:44isn't
- 5:44this
- 5:44become
- 5:45part
- 5:45of
- 5:45that
- 5:45experience
- 5:45in
- 5:46some
- 5:46way,
- 5:46shape
- 5:46or
- 5:47form?
- 5:47I
- 5:47don't
- 5:47know.
- 5:47But
- 5:48yeah,
- 5:48yeah,
- 5:49so
- 5:49smart.
- 5:50My
- 5:50favorite
- 5:50thing
- 5:51is
- 5:51that
- 5:51I'm
- 5:51still
- 5:51being
- 5:52served
- 5:52up
- 5:52bananas
- 5:53when
- 5:53I
- 5:53go
- 5:53look
- 5:54for
- 5:54the
- 5:54car.
- 5:54Like
- 5:54the
- 5:55Amazon
- 5:55Fresh
- 5:55cart
- 5:56is
- 5:56still
- 5:56popping
- 5:57up
- 5:57from
- 5:57our
- 5:57story
- 5:57last
- 5:58week
- 5:58about
- 5:58last
- 5:58minute
- 5:59delivery.
- 5:59Like,
- 6:00what
- 6:00do
- 6:00you
- 6:00need
- 6:00a
- 6:01rental
- 6:01car
- 6:01and
- 6:02some
- 6:02bananas
- 6:03and
- 6:03maybe
- 6:03some
- 6:04toilet
- 6:04paper?
- 6:04We
- 6:05don't
- 6:05know.
- 6:05But
- 6:05it's
- 6:06all
- 6:06there
- 6:06and
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- 6:07one
- 6:07platform.
- 6:08Cue
- 6:08Gwen
- 6:09Stefani.
- 6:10All
- 6:10right.