Bark: Cereal for Dogs, AI Applications, and Sustaining Momentum with CEO Matt Meeker
On this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Matt Meeker, co-founder and CEO of BARK. Matt shares insights on marketing and brand management, as well as maintaining momentum, managing employee morale, and product expansion. BARK is expanding its consumables business and bringing the same fun, humor and storytelling that made BarkBox famous to the dog treats category with the launch of its first full collection of dog treats called The Snack Pack.
Timestamps
00:00:00 Start
00:06:23 Coming up with engaging and fun product flavor names
00:14:29 Preparing…
The skinny
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