Impact Pricing’s Mark Stiving on Product Pricing and Discount Strategies
Mark Stiving, chief pricing educator at Impact Pricing, joins Channelnomics’ Changing Channels host Larry Walsh to talk about pricing, discounting, and channel sales strategies.
No one wants to pay full price for anything. And people love winning. So it shouldn’t be a surprise that when it comes to the list price of products, people are always looking for a discount. They want to win a deal.
Through partners, manufacturers often offer significant discounts on their products to meet this negotiation demand and avoid losing a sale. The question arises: Why does a list price even exist?
It’s a…
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