Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 02 Part Deux: Canada, eh? e-Commerce Strategies for Shipping between the USA and Canada, and within Canada

Transcript

02 Part Deux: Canada, eh? e-Commerce Strategies for Shipping between the USA and Canada, and within Canada · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:01
  Ascendia
• 0:02
  USA
• 0:03
  a
• 0:03
  podcast
• 0:04
  educating
• 0:04
  US
• 0:05
  based
• 0:05
  e
• 0:05
  tailers
• 0:05
  on
• 0:06
  international
• 0:06
  shipping
• 0:07
  topics
• 0:07
  and
• 0:07
  how
• 0:07
  they
• 0:08
  can
• 0:08
  expand
• 0:08
  their
• 0:09
  global
• 0:09
  e
• 0:09
  commerce
• 0:09
  footprint.
• 0:10
  Hey
• 0:11
  guys,
• 0:11
  this
• 0:11
  is
• 0:11
  Nick
• 0:11
  Agnetti
• 0:12
  here
• 0:12
  with
• 0:12
  Ascendia
• 0:13
  USA
• 0:13
  from
• 0:14
  the
• 0:14
  Outside
• 0:14
  the
• 0:14
  Box
• 0:15
  podcast
• 0:16
  upcoming
• 0:17
  is
• 0:17
  part
• 0:18
  due
• 0:18
  of
• 0:19
  our
• 0:19
  Canada
• 0:19
  a
• 0:20
  podcast.
• 0:21
  John,
• 0:21
  you
• 0:21
  have
• 0:21
  anything
• 0:22
  to
• 0:22
  add?
• 0:23
  No.
• 0:23
  Nice.
• 0:23
  Frank
• 0:23
  said.
• 0:24
  Thank
• 0:24
  you
• 0:24
  very
• 0:25
  much.
• 0:25
  Yeah
• 0:25
  so
• 0:25
  stay
• 0:25
  tuned
• 0:26
  and
• 0:26
  thank
• 0:26
  you
• 0:26
  so
• 0:26
  much
• 0:27
  for
• 0:27
  listening.
• 0:27
  Dave,
• 0:28
  Going
• 0:28
  back
• 0:28
  to
• 0:29
  how
• 0:29
  you
• 0:29
  guys
• 0:29
  handle
• 0:30
  the
• 0:30
  multi
• 0:30
  skus
• 0:31
  per
• 0:31
  package
• 0:32
  and
• 0:32
  some
• 0:32
  of
• 0:32
  the
• 0:32
  challenges
• 0:33
  associated
• 0:33
  with
• 0:33
  that
• 0:34
  because
• 0:34
  anybody,
• 0:35
  especially
• 0:35
  in
• 0:35
  the
• 0:35
  subscription
• 0:36
  space
• 0:36
  that's
• 0:36
  listening
• 0:36
  would
• 0:37
  know
• 0:37
  that
• 0:37
  that
• 0:37
  is
• 0:38
  a
• 0:38
  challenge
• 0:38
  for
• 0:39
  many
• 0:39
  folks.
• 0:40
  How
• 0:40
  do
• 0:40
  you
• 0:40
  guys
• 0:40
  handle
• 0:41
  that?
• 0:41
  It's
• 0:41
  an
• 0:42
  art
• 0:42
  meets
• 0:43
  science
• 0:43
  conversation.
• 0:44
  When
• 0:44
  you're
• 0:44
  talking
• 0:45
  about
• 0:46
  multiple
• 0:46
  items
• 0:47
  within
• 0:47
  a
• 0:47
  kit
• 0:48
  that
• 0:48
  have
• 0:48
  a
• 0:49
  blended
• 0:49
  or
• 0:50
  total
• 0:50
  value.
• 0:51
  When
• 0:51
  you
• 0:51
  have
• 0:52
  one
• 0:52
  item,
• 0:52
  one
• 0:53
  consignee
• 0:53
  on
• 0:53
  one
• 0:54
  day
• 0:54
  and
• 0:54
  that
• 0:55
  shipment
• 0:56
  contains
• 0:56
  multiple
• 0:56
  items,
• 0:57
  it
• 0:57
  could
• 0:57
  be
• 0:57
  something
• 0:57
  that's
• 0:58
  regulated
• 0:58
  combined
• 0:59
  with
• 0:59
  something
• 0:59
  that's
• 1:00
  a
• 1:00
  commodity
• 1:00
  combined
• 1:01
  with
• 1:01
  something
• 1:01
  that
• 1:01
  has
• 1:01
  extremely
• 1:02
  low
• 1:02
  value.
• 1:03
  We
• 1:03
  do
• 1:03
  have
• 1:04
  to
• 1:04
  look
• 1:04
  at
• 1:04
  shipments
• 1:05
  daily
• 1:06
  and
• 1:06
  make
• 1:07
  educated
• 1:08
  documented
• 1:09
  decisions
• 1:10
  based
• 1:10
  on
• 1:10
  sometimes
• 1:11
  literally
• 1:11
  doing
• 1:12
  Google
• 1:12
  searches
• 1:12
  and
• 1:13
  applying
• 1:13
  an
• 1:14
  acceptable
• 1:14
  customs
• 1:15
  value
• 1:15
  to
• 1:15
  items
• 1:16
  that
• 1:16
  are
• 1:16
  in
• 1:16
  kits.
• 1:17
  Things
• 1:17
  that
• 1:17
  are
• 1:18
  two
• 1:18
  for
• 1:19
  one
• 1:19
  or
• 1:19
  buy
• 1:19
  one,
• 1:19
  get
• 1:19
  one
• 1:20
  free
• 1:20
  or
• 1:20
  ship
• 1:21
  for
• 1:21
  12
• 1:21
  months
• 1:22
  get
• 1:22
  the
• 1:22
  13
• 1:22
  month
• 1:22
  free.
• 1:23
  So
• 1:23
  there's
• 1:23
  a
• 1:23
  lot
• 1:23
  of
• 1:23
  complications
• 1:24
  to
• 1:24
  it,
• 1:24
  but
• 1:25
  very
• 1:25
  diligent.
• 1:25
  We
• 1:26
  database
• 1:26
  every
• 1:27
  item,
• 1:27
  every
• 1:27
  order
• 1:28
  and
• 1:28
  we're
• 1:28
  constantly
• 1:29
  revising
• 1:30
  values
• 1:30
  and
• 1:30
  ensuring
• 1:31
  that
• 1:31
  customs
• 1:32
  accepts
• 1:32
  our
• 1:33
  methodology.
• 1:34
  With
• 1:34
  that
• 1:34
  being
• 1:34
  said,
• 1:35
  anytime
• 1:36
  something
• 1:36
  crosses
• 1:36
  the
• 1:36
  border,
• 1:37
  the
• 1:37
  declared
• 1:37
  value
• 1:38
  is
• 1:38
  what
• 1:38
  the
• 1:38
  consignee
• 1:39
  paid
• 1:39
  for
• 1:39
  E
• 1:39
  Commerce
• 1:40
  orders.
• 1:40
  E
• 1:40
  Commerce
• 1:41
  orders
• 1:41
  originating
• 1:41
  in
• 1:41
  the
• 1:41
  US
• 1:42
  that
• 1:42
  are
• 1:42
  sold
• 1:43
  going
• 1:43
  to
• 1:43
  recipients
• 1:44
  in
• 1:44
  Canada.
• 1:44
  There
• 1:45
  is
• 1:45
  no
• 1:45
  gray
• 1:45
  area
• 1:46
  on
• 1:46
  value.
• 1:46
  Value
• 1:47
  is
• 1:47
  what
• 1:47
  the
• 1:47
  consumer
• 1:48
  paid.
• 1:48
  Now
• 1:49
  if
• 1:49
  it's
• 1:49
  a
• 1:49
  commercial
• 1:49
  ship,
• 1:50
  it's
• 1:50
  going
• 1:51
  B2B
• 1:51
  2C.
• 1:52
  It's
• 1:53
  wholesale,
• 1:54
  it's
• 1:54
  inventory
• 1:55
  transfer
• 1:55
  to
• 1:55
  a
• 1:55
  Canadian
• 1:56
  distribution
• 1:57
  point
• 1:57
  value
• 1:57
  becomes
• 1:58
  much
• 1:58
  more
• 1:58
  subjective.
• 1:59
  You
• 2:00
  quite
• 2:00
  literally
• 2:00
  need
• 2:00
  to
• 2:00
  get
• 2:01
  auditors
• 2:01
  and
• 2:02
  KPMG
• 2:02
  involved
• 2:03
  for
• 2:03
  intercompany
• 2:04
  evaluations.
• 2:05
  There's
• 2:05
  tax
• 2:05
  and
• 2:06
  there's
• 2:06
  duty
• 2:06
  implications
• 2:07
  there.
• 2:07
  So
• 2:07
  there's
• 2:07
  a
• 2:07
  lot
• 2:07
  involved
• 2:08
  on
• 2:08
  the
• 2:08
  commercial
• 2:08
  side.
• 2:08
  But
• 2:09
  speaking
• 2:09
  to
• 2:09
  the
• 2:10
  express
• 2:10
  courier
• 2:11
  and
• 2:11
  or
• 2:11
  casual
• 2:12
  rotation
• 2:12
  stream
• 2:13
  what
• 2:13
  we're
• 2:13
  talking
• 2:13
  about.
• 2:13
  So
• 2:14
  the
• 2:14
  subscription
• 2:15
  box
• 2:15
  companies
• 2:15
  are
• 2:16
  usually
• 2:16
  value
• 2:17
  based,
• 2:17
  meaning
• 2:17
  they
• 2:18
  give
• 2:18
  you
• 2:18
  $100
• 2:19
  worth
• 2:19
  of
• 2:20
  goods
• 2:20
  for
• 2:20
  20
• 2:21
  and
• 2:21
  you
• 2:22
  know,
• 2:22
  stilling
• 2:22
  down,
• 2:23
  sorting
• 2:24
  and
• 2:24
  applying
• 2:25
  proper
• 2:25
  values
• 2:25
  to
• 2:26
  the
• 2:26
  items
• 2:26
  which
• 2:26
  is
• 2:27
  needed
• 2:27
  is
• 2:27
  a
• 2:28
  challenge.
• 2:28
  But
• 2:28
  that's
• 2:28
  what
• 2:28
  we
• 2:29
  do,
• 2:29
  that's
• 2:29
  what
• 2:29
  we're
• 2:29
  paid
• 2:29
  to
• 2:29
  do.
• 2:30
  And
• 2:30
  I've
• 2:30
  been
• 2:30
  doing
• 2:30
  this
• 2:30
  for
• 2:31
  23,
• 2:31
  24
• 2:32
  years.
• 2:32
  I
• 2:32
  am
• 2:32
  the
• 2:32
  messenger
• 2:33
  of
• 2:33
  all
• 2:33
  this
• 2:33
  expertise
• 2:34
  that
• 2:35
  all
• 2:35
  of
• 2:35
  my
• 2:36
  team
• 2:36
  members
• 2:36
  have.
• 2:36
  So
• 2:37
  these
• 2:37
  are
• 2:38
  all
• 2:38
  subject
• 2:38
  matter
• 2:39
  experts
• 2:39
  and
• 2:39
  I'm
• 2:39
  just
• 2:40
  a
• 2:40
  consolidator
• 2:40
  of
• 2:41
  those
• 2:41
  experts
• 2:42
  in
• 2:42
  a
• 2:42
  way
• 2:42
  that
• 2:43
  hopefully
• 2:43
  is
• 2:43
  efficient
• 2:43
  for
• 2:44
  the
• 2:45
  company
• 2:45
  to
• 2:45
  bring
• 2:45
  on
• 2:46
  100%.
• 2:46
  No,
• 2:47
  and
• 2:47
  that's
• 2:47
  a
• 2:47
  good
• 2:48
  point.
• 2:49
  What
• 2:49
  else
• 2:49
  are
• 2:49
  you
• 2:49
  seeing
• 2:50
  going
• 2:50
  into
• 2:50
  2024?
• 2:51
  I
• 2:51
  know
• 2:51
  you're
• 2:51
  always
• 2:51
  looking
• 2:51
  to
• 2:52
  improve
• 2:52
  the
• 2:52
  customer
• 2:52
  experience.
• 2:53
  Is
• 2:53
  there
• 2:53
  anything
• 2:53
  else
• 2:54
  that
• 2:54
  you're
• 2:54
  seeing
• 2:54
  other
• 2:54
  than
• 2:55
  things
• 2:55
  like
• 2:55
  that
• 2:56
  you've
• 2:56
  demonstrated,
• 2:57
  just
• 2:57
  working
• 2:57
  with
• 2:57
  you
• 2:58
  and
• 2:58
  helping
• 2:58
  the
• 2:58
  customer,
• 2:59
  that
• 2:59
  you
• 2:59
  are
• 2:59
  forward
• 3:00
  thinking?
• 3:00
  Was
• 3:00
  there
• 3:00
  anything
• 3:00
  else
• 3:01
  that
• 3:01
  you
• 3:01
  see
• 3:01
  on
• 3:01
  the
• 3:02
  horizon
• 3:02
  that
• 3:03
  could
• 3:03
  benefit
• 3:03
  and
• 3:04
  make
• 3:04
  the
• 3:04
  customer
• 3:04
  experience
• 3:05
  better?
• 3:06
  I'll
• 3:06
  tell
• 3:06
  you
• 3:06
  all
• 3:06
  the
• 3:07
  evolutions
• 3:07
  that
• 3:08
  I
• 3:08
  believe
• 3:08
  in
• 3:09
  the
• 3:09
  last
• 3:09
  two
• 3:09
  years
• 3:09
  and
• 3:10
  in
• 3:10
  the
• 3:10
  next
• 3:10
  two
• 3:10
  years
• 3:11
  we're
• 3:11
  going
• 3:11
  to
• 3:11
  be
• 3:11
  driving,
• 3:12
  if
• 3:12
  not
• 3:12
  ourselves,
• 3:13
  industry
• 3:14
  wide.
• 3:14
  Right.
• 3:15
  Anything
• 3:15
  being
• 3:16
  measured
• 3:16
  in
• 3:16
  business
• 3:17
  days
• 3:17
  is
• 3:18
  I
• 3:18
  think
• 3:18
  a
• 3:19
  tragedy.
• 3:19
  We
• 3:20
  can
• 3:20
  order
• 3:20
  24,
• 3:20
  7,
• 3:21
  we
• 3:21
  can
• 3:21
  receive,
• 3:21
  we
• 3:22
  should
• 3:22
  be
• 3:22
  able
• 3:23
  to
• 3:23
  receive
• 3:23
  24,
• 3:23
  7.
• 3:24
  We
• 3:24
  should
• 3:24
  be
• 3:24
  measuring
• 3:25
  our
• 3:25
  service
• 3:25
  and
• 3:25
  calendar
• 3:26
  days.
• 3:26
  Our
• 3:27
  network
• 3:27
  moves
• 3:27
  seven
• 3:28
  days
• 3:28
  a
• 3:28
  week.
• 3:28
  Our
• 3:29
  warehouses
• 3:29
  are
• 3:29
  open
• 3:30
  up
• 3:31
  to
• 3:31
  24
• 3:31
  hours.
• 3:32
  There
• 3:32
  is
• 3:33
  no
• 3:33
  reason
• 3:33
  why
• 3:34
  every
• 3:35
  carrier
• 3:35
  provider
• 3:35
  and
• 3:36
  every
• 3:36
  merchant
• 3:37
  shouldn't
• 3:37
  be
• 3:37
  able
• 3:37
  to
• 3:37
  commit
• 3:38
  seven
• 3:38
  day
• 3:38
  delivery.
• 3:39
  We
• 3:39
  do
• 3:39
  have
• 3:39
  a
• 3:40
  restriction
• 3:40
  and
• 3:40
  limitation
• 3:41
  with
• 3:41
  Canada
• 3:41
  Post.
• 3:41
  I
• 3:42
  wish
• 3:42
  that
• 3:42
  was
• 3:42
  a
• 3:43
  ship
• 3:43
  I
• 3:43
  could
• 3:44
  turnaround
• 3:44
  in
• 3:45
  terms
• 3:45
  of
• 3:45
  the
• 3:45
  direction
• 3:46
  on
• 3:46
  that
• 3:47
  that
• 3:47
  will
• 3:47
  be
• 3:47
  will
• 3:47
  not
• 3:47
  be
• 3:48
  able
• 3:48
  to.
• 3:48
  Right
• 3:48
  now
• 3:48
  our
• 3:49
  delivery
• 3:49
  mix
• 3:50
  with
• 3:50
  Canada
• 3:50
  Post,
• 3:50
  depending
• 3:51
  on
• 3:51
  your
• 3:51
  weight
• 3:51
  profile
• 3:52
  and
• 3:52
  where
• 3:52
  you're
• 3:52
  going
• 3:52
  is
• 3:53
  anywhere
• 3:53
  between
• 3:53
  10
• 3:54
  and
• 3:54
  20%
• 3:55
  of
• 3:55
  the
• 3:55
  overall
• 3:55
  distribution.
• 3:56
  So
• 3:56
  outside
• 3:57
  of
• 3:57
  that,
• 3:57
  our
• 3:57
  other
• 3:58
  carrier
• 3:58
  partners,
• 3:59
  we
• 3:59
  either
• 3:59
  give
• 3:59
  it
• 3:59
  to
• 3:59
  them
• 4:00
  where
• 4:00
  they
• 4:01
  can
• 4:01
  best
• 4:01
  perform
• 4:02
  or
• 4:02
  we
• 4:02
  do
• 4:02
  it
• 4:02
  ourselves.
• 4:03
  We
• 4:03
  are
• 4:04
  going
• 4:04
  to
• 4:04
  have
• 4:04
  three
• 4:05
  solid
• 4:05
  levels
• 4:05
  of
• 4:06
  service
• 4:06
  and
• 4:06
  even
• 4:06
  our
• 4:07
  slowest,
• 4:07
  slash,
• 4:08
  most
• 4:08
  price
• 4:08
  efficient
• 4:09
  ground
• 4:09
  service
• 4:09
  is
• 4:10
  going
• 4:10
  to
• 4:10
  be
• 4:10
  smoking
• 4:11
  fast
• 4:11
  relative
• 4:11
  to
• 4:12
  where
• 4:12
  it's
• 4:12
  starting
• 4:12
  and,
• 4:13
  and
• 4:13
  where
• 4:13
  it's
• 4:13
  going
• 4:13
  to.
• 4:14
  But
• 4:14
  really
• 4:15
  engineering
• 4:15
  both
• 4:16
  a
• 4:17
  very
• 4:17
  cost
• 4:17
  effective
• 4:18
  expedited
• 4:18
  solution
• 4:19
  which
• 4:19
  we
• 4:19
  are
• 4:19
  doing
• 4:19
  now,
• 4:20
  and
• 4:20
  even
• 4:20
  engineering
• 4:21
  a
• 4:22
  express
• 4:22
  service
• 4:22
  to
• 4:22
  compete
• 4:23
  with
• 4:23
  true
• 4:24
  airport
• 4:24
  to
• 4:24
  airport
• 4:25
  fundamental
• 4:26
  deliveries
• 4:26
  on
• 4:27
  through
• 4:27
  integrated
• 4:28
  courier
• 4:28
  network.
• 4:28
  The
• 4:29
  evolution
• 4:30
  out
• 4:30
  of
• 4:30
  the
• 4:30
  Northeast
• 4:31
  that
• 4:31
  we've
• 4:31
  done
• 4:31
  most
• 4:32
  recently,
• 4:32
  again
• 4:32
  this
• 4:33
  is
• 4:33
  Canada
• 4:33
  specific,
• 4:34
  this
• 4:34
  couldn't
• 4:35
  happen
• 4:35
  in
• 4:35
  the
• 4:36
  States.
• 4:36
  But
• 4:36
  our
• 4:36
  delivery
• 4:37
  profile
• 4:38
  unbelievably
• 4:39
  is
• 4:39
  somewhere
• 4:40
  between
• 4:40
  20
• 4:41
  and
• 4:41
  28%
• 4:42
  into
• 4:42
  what
• 4:42
  we
• 4:42
  would
• 4:42
  call
• 4:43
  Southern
• 4:43
  Ontario
• 4:43
  or
• 4:44
  Greater
• 4:44
  Toronto
• 4:44
  depending
• 4:44
  on
• 4:45
  how
• 4:45
  you,
• 4:45
  how
• 4:45
  you
• 4:45
  carve
• 4:45
  up
• 4:46
  the
• 4:46
  map.
• 4:46
  We
• 4:46
  are
• 4:47
  able
• 4:47
  to
• 4:47
  get
• 4:47
  next
• 4:48
  day
• 4:48
  service
• 4:48
  out
• 4:48
  of
• 4:49
  many
• 4:49
  major
• 4:49
  cities
• 4:50
  in
• 4:50
  the
• 4:50
  Northeast
• 4:50
  and
• 4:51
  upper
• 4:51
  Midwest.
• 4:52
  And
• 4:52
  I'm
• 4:52
  not
• 4:53
  going
• 4:53
  to
• 4:53
  tell
• 4:53
  you
• 4:53
  exactly
• 4:53
  how
• 4:53
  we
• 4:53
  do
• 4:53
  it.
• 4:54
  I'M
• 4:54
  sure
• 4:54
  some
• 4:54
  of
• 4:54
  you
• 4:55
  know.
• 4:55
  But
• 4:55
  the
• 4:55
  bottom
• 4:55
  line
• 4:56
  is
• 4:56
  we
• 4:56
  are
• 4:56
  going
• 4:56
  to
• 4:57
  compete
• 4:57
  with
• 4:58
  anywhere
• 4:59
  between
• 4:59
  20
• 4:59
  and
• 5:00
  28%
• 5:00
  of
• 5:00
  the
• 5:01
  total
• 5:01
  deliveries
• 5:01
  in
• 5:01
  Canada
• 5:02
  on
• 5:02
  a
• 5:02
  next
• 5:02
  day
• 5:02
  basis
• 5:03
  out
• 5:03
  of
• 5:04
  major
• 5:05
  centers
• 5:05
  in
• 5:05
  the
• 5:06
  upper
• 5:06
  Midwest
• 5:06
  and
• 5:06
  Northeast.
• 5:07
  And
• 5:07
  this
• 5:07
  is
• 5:07
  something
• 5:07
  that
• 5:07
  has
• 5:08
  really
• 5:08
  pushed
• 5:09
  a
• 5:09
  lot
• 5:09
  of
• 5:09
  our
• 5:09
  competitors
• 5:10
  to
• 5:10
  rethink
• 5:11
  how
• 5:11
  they're
• 5:11
  doing
• 5:11
  things.
• 5:11
  And
• 5:12
  I
• 5:12
  think
• 5:12
  it's
• 5:12
  an
• 5:12
  important
• 5:13
  feature
• 5:13
  of
• 5:13
  our
• 5:13
  service
• 5:14
  that
• 5:14
  is
• 5:14
  a
• 5:14
  differentiator
• 5:15
  between
• 5:15
  us
• 5:15
  and
• 5:16
  our
• 5:16
  competitors.
• 5:17
  We
• 5:17
  do
• 5:18
  again,
• 5:18
  as
• 5:18
  I
• 5:19
  said
• 5:19
  previously,
• 5:19
  run
• 5:19
  our
• 5:20
  own
• 5:20
  team
• 5:20
  driven,
• 5:21
  fully
• 5:21
  dedicated,
• 5:22
  owned,
• 5:22
  operated
• 5:23
  middle
• 5:23
  mile
• 5:24
  network.
• 5:24
  So
• 5:25
  wherever
• 5:26
  that
• 5:26
  parcel
• 5:26
  is
• 5:26
  going,
• 5:27
  we're
• 5:27
  going
• 5:27
  to
• 5:27
  drive
• 5:27
  it
• 5:27
  down
• 5:28
  as
• 5:28
  far
• 5:28
  as
• 5:28
  we
• 5:29
  can
• 5:29
  toward
• 5:29
  the
• 5:29
  final
• 5:30
  mile
• 5:30
  recipient
• 5:31
  and
• 5:31
  give
• 5:31
  it
• 5:31
  to
• 5:32
  our
• 5:32
  partner
• 5:32
  for
• 5:32
  anywhere
• 5:33
  between
• 5:33
  10-30km
• 5:35
  of
• 5:35
  range
• 5:36
  for.
• 5:36
  The
• 5:36
  shipper
• 5:37
  that's
• 5:37
  listening
• 5:37
  for
• 5:38
  the
• 5:38
  logistics
• 5:38
  person
• 5:39
  listening
• 5:39
  for
• 5:39
  whomever's
• 5:40
  listening.
• 5:40
  Here's
• 5:41
  a
• 5:41
  couple
• 5:41
  of
• 5:41
  really
• 5:42
  interesting
• 5:42
  statistics
• 5:43
  about
• 5:43
  Canada
• 5:43
  when
• 5:43
  it
• 5:44
  comes
• 5:44
  to
• 5:44
  the
• 5:45
  buying
• 5:45
  group
• 5:45
  within
• 5:45
  the
• 5:46
  country,
• 5:46
  right?
• 5:46
  So
• 5:46
  29
• 5:47
  million
• 5:48
  digital
• 5:48
  buyers
• 5:49
  within
• 5:49
  the
• 5:49
  country
• 5:49
  of
• 5:49
  Canada.
• 5:50
  Millennials
• 5:51
  are
• 5:51
  the
• 5:52
  top
• 5:52
  generation
• 5:53
  for
• 5:53
  online
• 5:53
  purchasing
• 5:54
  within
• 5:54
  the
• 5:55
  country.
• 5:55
  That's
• 5:56
  the
• 5:56
  11th
• 5:56
  largest
• 5:57
  E
• 5:57
  commerce
• 5:57
  market
• 5:58
  in
• 5:58
  the
• 5:58
  world.
• 5:59
  In
• 5:59
  terms
• 5:59
  of
• 5:59
  your
• 6:00
  expansion
• 6:00
  from
• 6:01
  a
• 6:01
  just
• 6:01
  a
• 6:01
  US
• 6:02
  based
• 6:02
  online
• 6:02
  retailer
• 6:03
  to
• 6:03
  including
• 6:03
  Canada
• 6:04
  in
• 6:04
  that
• 6:04
  mix,
• 6:05
  English
• 6:05
  is
• 6:06
  the
• 6:06
  number
• 6:06
  one,
• 6:06
  is
• 6:07
  the
• 6:07
  primary
• 6:07
  language
• 6:08
  within
• 6:08
  Canada,
• 6:08
  French
• 6:09
  being
• 6:09
  the
• 6:10
  second
• 6:10
  largest
• 6:10
  language
• 6:11
  in
• 6:11
  Canada.
• 6:11
  They're
• 6:11
  very
• 6:12
  affluent
• 6:12
  in
• 6:12
  terms
• 6:13
  of,
• 6:13
  you
• 6:13
  know,
• 6:13
  level
• 6:14
  of
• 6:14
  education
• 6:14
  with
• 6:15
  high
• 6:15
  levels
• 6:15
  of
• 6:15
  discretionary
• 6:16
  income.
• 6:17
  They're
• 6:17
  familiar
• 6:17
  with
• 6:18
  US
• 6:18
  Brands
• 6:18
  and
• 6:19
  desire
• 6:19
  US
• 6:20
  based
• 6:20
  goods.
• 6:21
  It
• 6:21
  is
• 6:21
  what
• 6:22
  it
• 6:22
  is.
• 6:22
  Statistics,
• 6:22
  right?
• 6:23
  Largest
• 6:23
  brand
• 6:23
  or
• 6:23
  largest
• 6:24
  online
• 6:24
  store
• 6:24
  in
• 6:24
  Canada?
• 6:25
  Of
• 6:25
  course
• 6:25
  it's
• 6:25
  Amazon.
• 6:26
  So
• 6:27
  in
• 6:27
  terms
• 6:27
  of
• 6:28
  why
• 6:28
  should
• 6:28
  you
• 6:29
  expand
• 6:29
  to
• 6:29
  Canada
• 6:29
  or
• 6:30
  maybe
• 6:30
  even
• 6:30
  more?
• 6:30
  Why,
• 6:31
  why
• 6:31
  should
• 6:32
  we
• 6:32
  put
• 6:32
  additional
• 6:32
  resources
• 6:33
  into
• 6:33
  marketing
• 6:33
  and
• 6:34
  advertising
• 6:34
  to
• 6:34
  grow
• 6:34
  our
• 6:35
  Canadian
• 6:35
  business?
• 6:36
  There's
• 6:36
  plenty
• 6:36
  more.
• 6:37
  I'm
• 6:37
  just
• 6:37
  trying
• 6:37
  to
• 6:37
  give
• 6:37
  you
• 6:38
  a
• 6:38
  little
• 6:38
  bit
• 6:38
  of
• 6:38
  fuel
• 6:38
  to
• 6:38
  go
• 6:39
  back
• 6:39
  to
• 6:39
  your
• 6:39
  team.
• 6:40
  Why
• 6:40
  not
• 6:40
  take
• 6:40
  the
• 6:41
  time
• 6:41
  to
• 6:41
  invest
• 6:42
  in
• 6:42
  growing
• 6:42
  revenues
• 6:43
  into
• 6:43
  a
• 6:44
  market
• 6:44
  outside
• 6:44
  of
• 6:44
  the
• 6:45
  domestic
• 6:45
  US
• 6:45
  which
• 6:45
  may
• 6:45
  be
• 6:46
  saturated
• 6:47
  for
• 6:47
  your
• 6:47
  particular
• 6:47
  brand
• 6:48
  of
• 6:48
  product,
• 6:49
  and
• 6:49
  then
• 6:49
  just
• 6:49
  kind
• 6:49
  of
• 6:49
  go
• 6:49
  from
• 6:50
  there
• 6:50
  fast.
• 6:51
  That's
• 6:51
  impressive.
• 6:52
  Yeah.
• 6:52
  You
• 6:53
  know
• 6:53
  what,
• 6:53
  Pittsburgh,
• 6:54
  Google
• 6:54
  Notebook,
• 6:55
  you
• 6:55
  never
• 6:55
  know
• 6:55
  what
• 6:56
  you
• 6:56
  can
• 6:56
  do.
• 6:56
  So
• 6:56
  you
• 6:57
  know,
• 6:57
  can
• 6:57
  I.
• 6:58
  Is
• 6:58
  there.
• 6:58
  Last
• 6:58
  one.
• 6:59
  Is
• 6:59
  it
• 6:59
  True?
• 6:59
  Is
• 6:59
  it
• 7:00
  85%
• 7:00
  of
• 7:00
  the
• 7:01
  population
• 7:01
  lives
• 7:01
  within
• 7:02
  100
• 7:02
  miles
• 7:02
  of
• 7:03
  the
• 7:03
  U.S.
• 7:03
  good
• 7:04
  Lord.
• 7:04
  Johnny
• 7:04
  said
• 7:05
  that
• 7:05
  at
• 7:05
  the
• 7:05
  beginning
• 7:05
  of
• 7:05
  the
• 7:05
  podcast,
• 7:07
  right?
• 7:09
  I
• 7:09
  usually
• 7:10
  say
• 7:10
  80.
• 7:10
  Okay,
• 7:11
  it's
• 7:12
  80,
• 7:12
  but
• 7:13
  that's
• 7:13
  plus
• 7:14
  or.
• 7:14
  Minus
• 7:14
  a
• 7:14
  few
• 7:15
  percentage
• 7:15
  points.
• 7:15
  That
• 7:15
  is
• 7:16
  true.
• 7:16
  And
• 7:16
  again,
• 7:16
  because
• 7:17
  the
• 7:17
  border
• 7:17
  is
• 7:17
  so
• 7:17
  long,
• 7:18
  that's
• 7:18
  either
• 7:19
  easy
• 7:19
  to
• 7:19
  get
• 7:19
  to
• 7:20
  or
• 7:20
  difficult
• 7:20
  to
• 7:20
  get
• 7:20
  to.
• 7:21
  I
• 7:21
  mean
• 7:21
  Halifax
• 7:22
  is
• 7:22
  probably
• 7:22
  within
• 7:22
  80
• 7:23
  miles
• 7:23
  of
• 7:23
  the
• 7:23
  border.
• 7:23
  Halifax
• 7:24
  is
• 7:25
  the
• 7:25
  Atlantic
• 7:25
  province
• 7:26
  around
• 7:26
  the
• 7:27
  Atlantic
• 7:27
  and
• 7:27
  it
• 7:27
  is
• 7:28
  not
• 7:28
  close
• 7:29
  geographically
• 7:30
  or
• 7:30
  easy
• 7:30
  to
• 7:31
  serve.
• 7:31
  Same
• 7:32
  thing
• 7:32
  with
• 7:32
  some
• 7:32
  of
• 7:32
  the
• 7:33
  those
• 7:34
  prairie
• 7:34
  cities
• 7:34
  we
• 7:34
  talked
• 7:35
  about.
• 7:35
  I
• 7:36
  mean
• 7:36
  our
• 7:36
  trucks
• 7:36
  literally
• 7:37
  run
• 7:37
  daily
• 7:38
  through
• 7:38
  Idaho
• 7:38
  and
• 7:38
  Montana.
• 7:39
  I
• 7:39
  don't,
• 7:40
  it's
• 7:40
  pretty
• 7:40
  wild
• 7:41
  to
• 7:41
  be
• 7:41
  up
• 7:41
  north
• 7:42
  of
• 7:42
  Montana.
• 7:43
  I
• 7:43
  mean
• 7:43
  we
• 7:43
  have
• 7:44
  to
• 7:44
  avoid
• 7:44
  deer
• 7:45
  and
• 7:45
  elk
• 7:45
  on
• 7:45
  the
• 7:46
  way
• 7:46
  up.
• 7:46
  We
• 7:46
  get
• 7:46
  into
• 7:47
  this
• 7:47
  very,
• 7:48
  very
• 7:48
  strong
• 7:48
  market
• 7:48
  of
• 7:48
  Alberta.
• 7:49
  You
• 7:49
  have
• 7:49
  Calgary,
• 7:50
  of
• 7:50
  Edmonton
• 7:50
  and
• 7:50
  you
• 7:51
  have
• 7:51
  surrounding
• 7:51
  cities.
• 7:52
  You
• 7:52
  have
• 7:52
  the
• 7:52
  Canadian
• 7:52
  Rockies
• 7:53
  between
• 7:53
  Alberta
• 7:54
  and
• 7:54
  B.C.
• 7:55
  which
• 7:55
  is,
• 7:55
  can
• 7:56
  be
• 7:56
  treacherous.
• 7:56
  And
• 7:57
  then
• 7:57
  B.C.
• 7:58
  lower
• 7:58
  mainland
• 7:58
  B.C.
• 7:59
  especially
• 7:59
  another
• 7:59
  great
• 8:00
  center.
• 8:00
  And
• 8:00
  these
• 8:00
  are
• 8:00
  all
• 8:01
  north
• 8:01
  of
• 8:01
  US
• 8:01
  border.
• 8:02
  I
• 8:02
  mean
• 8:02
  one
• 8:02
  of
• 8:02
  the
• 8:03
  couple,
• 8:03
  a
• 8:03
  couple
• 8:03
  stats
• 8:03
  are
• 8:04
  and
• 8:04
  a
• 8:04
  couple
• 8:04
  opinions.
• 8:05
  One
• 8:05
  if
• 8:06
  anybody
• 8:06
  is
• 8:06
  wondering,
• 8:07
  you
• 8:07
  know,
• 8:07
  should
• 8:08
  they
• 8:08
  enter
• 8:08
  the
• 8:08
  market
• 8:08
  of
• 8:09
  Canada,
• 8:09
  I
• 8:09
  would
• 8:09
  ask
• 8:09
  well
• 8:09
  do
• 8:10
  you
• 8:10
  want
• 8:10
  another
• 8:10
  California?
• 8:11
  And
• 8:11
  I
• 8:12
  would
• 8:12
  hope
• 8:12
  the
• 8:12
  answer
• 8:12
  is
• 8:12
  yes.
• 8:13
  Because
• 8:13
  California
• 8:14
  and
• 8:14
  Canada
• 8:15
  are
• 8:15
  roughly
• 8:15
  the
• 8:15
  same
• 8:16
  size
• 8:16
  in
• 8:16
  terms
• 8:16
  of
• 8:16
  population
• 8:17
  geographically.
• 8:18
  Clearly
• 8:19
  it's
• 8:19
  much
• 8:19
  bigger
• 8:19
  and
• 8:20
  more
• 8:20
  sparsely
• 8:21
  populated.
• 8:22
  But
• 8:22
  that
• 8:22
  is
• 8:23
  an
• 8:23
  important
• 8:23
  distinction.
• 8:24
  You
• 8:24
  don't
• 8:25
  need
• 8:25
  to
• 8:25
  set
• 8:25
  up
• 8:25
  another
• 8:26
  warehouse,
• 8:26
  you
• 8:26
  don't
• 8:26
  have
• 8:26
  to
• 8:26
  set
• 8:27
  up
• 8:27
  systems,
• 8:27
  you
• 8:27
  don't
• 8:27
  have
• 8:27
  to
• 8:28
  set
• 8:28
  up
• 8:28
  technology.
• 8:28
  You
• 8:28
  don't
• 8:29
  have
• 8:29
  to
• 8:29
  set
• 8:29
  up
• 8:29
  a
• 8:30
  Canadian
• 8:31
  business
• 8:31
  on
• 8:31
  the
• 8:31
  ground
• 8:32
  with
• 8:32
  all
• 8:32
  the
• 8:32
  compliance
• 8:33
  things
• 8:33
  that
• 8:33
  one
• 8:34
  may
• 8:34
  or
• 8:34
  may
• 8:34
  not
• 8:34
  engage
• 8:35
  in
• 8:35
  the
• 8:35
  future.
• 8:36
  To
• 8:36
  start
• 8:36
  to
• 8:37
  do
• 8:37
  business
• 8:37
  in
• 8:38
  Canada
• 8:38
  you
• 8:38
  need
• 8:38
  to
• 8:38
  be
• 8:38
  able
• 8:38
  to
• 8:39
  accept
• 8:39
  payment.
• 8:39
  You
• 8:40
  need
• 8:40
  to
• 8:40
  be
• 8:40
  able
• 8:40
  to
• 8:40
  collect
• 8:41
  duty
• 8:41
  and
• 8:41
  tax.
• 8:42
  And
• 8:42
  by
• 8:42
  the
• 8:42
  way
• 8:43
  something
• 8:43
  that's
• 8:43
  really
• 8:44
  changed
• 8:44
  in
• 8:44
  the
• 8:44
  last
• 8:45
  four
• 8:45
  years
• 8:45
  is
• 8:45
  the
• 8:46
  duty
• 8:46
  threshold
• 8:47
  for
• 8:48
  Canadian
• 8:49
  imports.
• 8:49
  For
• 8:50
  casual
• 8:50
  consignees
• 8:51
  used
• 8:51
  to
• 8:51
  be
• 8:52
  20
• 8:52
  Canadian,
• 8:52
  now
• 8:53
  it's
• 8:53
  150.
• 8:54
  So
• 8:54
  you
• 8:54
  can
• 8:54
  ship
• 8:55
  individual
• 8:55
  items,
• 8:55
  individual
• 8:56
  orders
• 8:57
  to
• 8:57
  Canada
• 8:58
  from
• 8:58
  the
• 8:58
  U.S.
• 8:59
  or
• 8:59
  Mexico.
• 9:00
  Duty
• 9:00
  free
• 9:00
  up
• 9:01
  to
• 9:01
  150
• 9:02
  Canadian.
• 9:03
  That
• 9:03
  is,
• 9:03
  that
• 9:04
  is
• 9:04
  nice.
• 9:04
  I
• 9:04
  mean
• 9:04
  textiles
• 9:05
  are
• 9:05
  18
• 9:06
  have
• 9:06
  an
• 9:06
  18%
• 9:06
  duty.
• 9:07
  Shoes
• 9:08
  and
• 9:08
  a
• 9:08
  lot
• 9:09
  in
• 9:09
  that
• 9:09
  old
• 9:09
  fashioned
• 9:10
  sector
• 9:10
  those
• 9:11
  are
• 9:11
  very
• 9:11
  dutiable
• 9:12
  up
• 9:12
  to
• 9:12
  150.
• 9:13
  That's
• 9:13
  a
• 9:13
  nice,
• 9:14
  nice
• 9:14
  feature.
• 9:14
  There
• 9:14
  is
• 9:15
  no
• 9:15
  duty
• 9:15
  and
• 9:16
  tax
• 9:16
  is
• 9:16
  very
• 9:16
  easy
• 9:16
  to
• 9:17
  calculate.
• 9:17
  Somewhere
• 9:18
  between
• 9:18
  5
• 9:19
  and
• 9:19
  13%
• 9:19
  depending
• 9:20
  on
• 9:20
  which
• 9:20
  province
• 9:21
  we're
• 9:21
  talking
• 9:21
  about
• 9:21
  being
• 9:21
  shipped
• 9:22
  to.
• 9:22
  For
• 9:23
  you
• 9:23
  listening
• 9:23
  or
• 9:23
  for
• 9:23
  any
• 9:24
  potential
• 9:24
  customers
• 9:25
  or
• 9:25
  conversations
• 9:26
  of
• 9:26
  knowing
• 9:26
  that,
• 9:27
  hey,
• 9:27
  if
• 9:27
  you
• 9:27
  have
• 9:27
  any
• 9:28
  questions
• 9:28
  we've
• 9:28
  got
• 9:28
  a
• 9:29
  whole
• 9:29
  team
• 9:29
  of
• 9:29
  people
• 9:29
  behind
• 9:30
  us
• 9:30
  to
• 9:31
  help
• 9:31
  when
• 9:31
  it
• 9:31
  comes
• 9:31
  to
• 9:31
  exploring
• 9:32
  the
• 9:32
  Canadian
• 9:32
  market.
• 9:33
  And
• 9:33
  so
• 9:33
  I'd
• 9:33
  go
• 9:33
  back
• 9:33
  to
• 9:34
  my
• 9:34
  original
• 9:34
  question
• 9:35
  is
• 9:35
  if
• 9:35
  you're
• 9:36
  not
• 9:36
  shifting
• 9:36
  to
• 9:36
  Canada
• 9:37
  today,
• 9:37
  but
• 9:38
  you
• 9:38
  have
• 9:38
  a
• 9:38
  company
• 9:39
  wide
• 9:39
  goal
• 9:39
  of
• 9:39
  growing
• 9:40
  revenues,
• 9:40
  of
• 9:41
  expanding
• 9:41
  outside
• 9:42
  of
• 9:42
  just
• 9:42
  your
• 9:42
  domestic
• 9:43
  profile,
• 9:43
  why
• 9:44
  not?
• 9:44
  There
• 9:45
  seems
• 9:45
  to
• 9:45
  be
• 9:45
  like
• 9:45
  A
• 9:45
  misconception.
• 9:47
  You
• 9:47
  need
• 9:47
  something
• 9:47
  in
• 9:48
  Canada.
• 9:48
  But
• 9:49
  you
• 9:49
  said
• 9:49
  there
• 9:49
  were
• 9:49
  benefits
• 9:50
  not
• 9:50
  to
• 9:50
  do
• 9:50
  that.
• 9:51
  Right.
• 9:51
  So
• 9:51
  it
• 9:52
  really
• 9:52
  depends
• 9:53
  on
• 9:54
  somewhere
• 9:55
  between
• 9:55
  eight
• 9:55
  and
• 9:56
  12
• 9:56
  answers
• 9:57
  to
• 9:57
  really
• 9:57
  important
• 9:58
  questions.
• 9:58
  For
• 9:58
  example,
• 9:59
  what's
• 10:00
  your
• 10:00
  order
• 10:00
  velocity?
• 10:01
  How
• 10:01
  many
• 10:01
  orders
• 10:02
  are
• 10:02
  you
• 10:02
  shipping
• 10:02
  a
• 10:02
  day?
• 10:03
  Where
• 10:03
  are
• 10:03
  they
• 10:03
  shipping
• 10:04
  from
• 10:04
  the
• 10:04
  States,
• 10:05
  what
• 10:05
  are
• 10:05
  the
• 10:05
  order
• 10:06
  value,
• 10:07
  what
• 10:07
  are
• 10:07
  the
• 10:07
  commodities,
• 10:08
  where
• 10:08
  are
• 10:08
  they
• 10:09
  made?
• 10:09
  Right.
• 10:10
  So
• 10:10
  what
• 10:10
  HTS
• 10:11
  code
• 10:11
  drives
• 10:12
  what
• 10:12
  duty
• 10:12
  or
• 10:13
  not?
• 10:13
  And
• 10:13
  what
• 10:13
  are
• 10:13
  the
• 10:14
  value
• 10:14
  of
• 10:14
  the
• 10:14
  goods
• 10:15
  when
• 10:15
  you
• 10:15
  cross
• 10:15
  the
• 10:15
  border,
• 10:16
  bring
• 10:16
  them
• 10:16
  in.
• 10:17
  At
• 10:17
  what
• 10:17
  duty
• 10:18
  are
• 10:18
  they
• 10:18
  applied?
• 10:19
  Sorry,
• 10:19
  what
• 10:20
  value
• 10:20
  would
• 10:21
  drive
• 10:21
  duty?
• 10:22
  So
• 10:22
  if
• 10:22
  you
• 10:22
  bring
• 10:22
  product
• 10:22
  into
• 10:23
  Canada
• 10:24
  and
• 10:24
  you
• 10:25
  clear
• 10:25
  it
• 10:25
  on
• 10:25
  a
• 10:25
  cost
• 10:25
  of
• 10:26
  goods
• 10:26
  basis
• 10:26
  or
• 10:26
  wholesale
• 10:27
  basis
• 10:27
  or
• 10:27
  intercompany
• 10:28
  basis,
• 10:28
  you're
• 10:29
  going
• 10:29
  to
• 10:29
  pay
• 10:29
  less
• 10:29
  duty
• 10:30
  as
• 10:30
  the
• 10:30
  value
• 10:30
  is
• 10:30
  lower.
• 10:31
  With
• 10:31
  that
• 10:31
  being
• 10:32
  said,
• 10:32
  fuel,
• 10:33
  labor,
• 10:35
  warehousing,
• 10:36
  everything's
• 10:36
  more
• 10:37
  expensive,
• 10:37
  especially
• 10:37
  in
• 10:38
  Toronto.
• 10:38
  And
• 10:38
  Toronto
• 10:38
  is
• 10:39
  a
• 10:39
  top
• 10:39
  five
• 10:40
  city
• 10:40
  in
• 10:40
  North
• 10:41
  America
• 10:41
  in
• 10:41
  terms
• 10:41
  of
• 10:41
  size
• 10:42
  of
• 10:42
  population.
• 10:43
  It's
• 10:43
  also
• 10:43
  very
• 10:43
  expensive.
• 10:44
  Vancouver,
• 10:45
  one
• 10:45
  of
• 10:45
  the
• 10:45
  most
• 10:45
  expensive
• 10:46
  cities
• 10:46
  in
• 10:46
  the
• 10:46
  world,
• 10:47
  Alberta
• 10:47
  is
• 10:47
  not
• 10:48
  cheap.
• 10:48
  If
• 10:48
  you're
• 10:49
  going
• 10:49
  to
• 10:49
  go
• 10:49
  in
• 10:49
  Canada
• 10:49
  with
• 10:50
  infrastructure,
• 10:51
  you
• 10:51
  want
• 10:51
  volume,
• 10:52
  you
• 10:52
  want
• 10:53
  a
• 10:53
  very
• 10:53
  deep,
• 10:54
  not
• 10:54
  only
• 10:55
  logistics
• 10:55
  review,
• 10:55
  but
• 10:56
  financial
• 10:56
  review.
• 10:57
  And
• 10:57
  what
• 10:57
  you
• 10:57
  can
• 10:58
  always
• 10:58
  do
• 10:58
  is
• 10:58
  go
• 10:59
  into
• 10:59
  Canada
• 10:59
  at
• 11:00
  a
• 11:00
  future
• 11:00
  point
• 11:01
  in
• 11:01
  time
• 11:01
  based
• 11:02
  on
• 11:02
  understanding
• 11:02
  the
• 11:02
  market.
• 11:03
  Better
• 11:03
  to
• 11:04
  start.
• 11:04
  Shipping
• 11:04
  from
• 11:05
  the
• 11:05
  States
• 11:05
  to
• 11:05
  Canada
• 11:06
  is
• 11:06
  usually
• 11:06
  90%
• 11:07
  of
• 11:07
  the
• 11:07
  companies
• 11:08
  do
• 11:08
  that.
• 11:08
  And
• 11:09
  again,
• 11:09
  a
• 11:09
  lot
• 11:09
  of
• 11:09
  this
• 11:09
  is
• 11:09
  product
• 11:10
  driven.
• 11:10
  If
• 11:10
  you
• 11:10
  have
• 11:11
  63,000
• 11:12
  SKUs,
• 11:14
  do
• 11:14
  you
• 11:14
  want
• 11:14
  to
• 11:14
  set
• 11:14
  up
• 11:14
  a
• 11:14
  warehouse
• 11:15
  in
• 11:15
  Toronto
• 11:15
  when
• 11:15
  you
• 11:16
  have
• 11:16
  one
• 11:16
  in
• 11:16
  Ohio?
• 11:17
  Maybe.
• 11:18
  Depends
• 11:18
  on
• 11:18
  how
• 11:18
  many
• 11:19
  orders
• 11:19
  you're
• 11:19
  shipping
• 11:19
  a
• 11:20
  day.
• 11:20
  Are
• 11:20
  you
• 11:20
  going
• 11:20
  omnichannel?
• 11:21
  Is
• 11:21
  there
• 11:22
  retail?
• 11:22
  Is
• 11:23
  there
• 11:23
  direct
• 11:23
  to
• 11:24
  consumer?
• 11:24
  Is
• 11:24
  there
• 11:25
  direct
• 11:25
  to
• 11:25
  consumer
• 11:26
  through
• 11:26
  other
• 11:26
  platforms
• 11:27
  like
• 11:27
  Amazon
• 11:27
  or
• 11:27
  other
• 11:28
  aggregators?
• 11:29
  So
• 11:29
  there's
• 11:29
  just
• 11:29
  a
• 11:29
  lot
• 11:30
  of
• 11:30
  questions
• 11:30
  that
• 11:30
  you
• 11:30
  have
• 11:31
  to
• 11:31
  ask
• 11:31
  before.
• 11:32
  But
• 11:32
  I
• 11:32
  mean
• 11:33
  we
• 11:33
  see
• 11:33
  some
• 11:33
  of
• 11:33
  the
• 11:33
  warehouses
• 11:34
  that
• 11:34
  some
• 11:35
  of
• 11:35
  our
• 11:35
  big
• 11:35
  customers
• 11:36
  have
• 11:36
  and
• 11:36
  these
• 11:36
  warehouses
• 11:37
  in
• 11:37
  the
• 11:37
  US
• 11:37
  are
• 11:38
  highly
• 11:38
  automated,
• 11:39
  highly
• 11:39
  automated,
• 11:40
  highly
• 11:40
  efficient,
• 11:41
  high
• 11:41
  volume
• 11:41
  output.
• 11:42
  Replicating
• 11:43
  that
• 11:43
  in
• 11:43
  Canada,
• 11:43
  we're
• 11:43
  talking
• 11:44
  about
• 11:44
  somewhere
• 11:45
  between
• 11:45
  2
• 11:46
  and
• 11:46
  10
• 11:46
  million
• 11:46
  just
• 11:46
  to
• 11:47
  ship
• 11:47
  parcel
• 11:47
  one.
• 11:48
  So
• 11:48
  again,
• 11:50
  it's
• 11:50
  a
• 11:50
  difficult
• 11:51
  answer,
• 11:51
  but
• 11:51
  what
• 11:52
  I
• 11:52
  do
• 11:52
  know
• 11:52
  is
• 11:53
  you
• 11:54
  don't
• 11:54
  have
• 11:54
  to
• 11:54
  make
• 11:55
  dramatic
• 11:55
  changes
• 11:55
  to
• 11:56
  your
• 11:56
  supply
• 11:56
  chain
• 11:56
  to
• 11:57
  have
• 11:57
  your
• 11:57
  business
• 11:57
  grow
• 11:57
  and
• 11:58
  evolve.
• 11:58
  If
• 11:59
  you
• 11:59
  achieve
• 12:00
  certain
• 12:01
  revenue
• 12:01
  thresholds
• 12:02
  in
• 12:02
  certain
• 12:02
  regions
• 12:03
  around
• 12:03
  the
• 12:03
  world,
• 12:03
  Asia,
• 12:04
  Pacific,
• 12:04
  Europe,
• 12:06
  South
• 12:06
  America,
• 12:06
  Latin
• 12:07
  America,
• 12:07
  you're
• 12:07
  going
• 12:07
  to
• 12:08
  go
• 12:08
  on
• 12:08
  the
• 12:08
  ground
• 12:08
  in
• 12:08
  that
• 12:08
  region.
• 12:09
  You
• 12:09
  don't
• 12:09
  always
• 12:09
  have
• 12:09
  to
• 12:09
  go
• 12:10
  on
• 12:10
  the
• 12:10
  ground
• 12:10
  in
• 12:10
  Canada
• 12:11
  because
• 12:11
  you
• 12:12
  the
• 12:12
  US
• 12:12
  is
• 12:12
  so
• 12:12
  close
• 12:12
  to
• 12:13
  Canada.
• 12:13
  So
• 12:13
  that's
• 12:13
  a
• 12:14
  kind
• 12:14
  of
• 12:14
  a
• 12:15
  feature
• 12:15
  that
• 12:16
  very,
• 12:16
  very,
• 12:17
  very
• 12:17
  Much
• 12:17
  favors
• 12:18
  continuing
• 12:18
  to
• 12:19
  ship
• 12:19
  from
• 12:19
  the
• 12:19
  state's
• 12:20
  cross
• 12:20
  border.
• 12:20
  Yeah,
• 12:21
  we
• 12:21
  have
• 12:21
  warehouses,
• 12:22
  retail
• 12:23
  locations
• 12:24
  and
• 12:24
  hybrid
• 12:25
  facilities
• 12:26
  all
• 12:26
  over
• 12:26
  Canada.
• 12:27
  We're
• 12:27
  going
• 12:27
  to
• 12:27
  be
• 12:27
  opening
• 12:28
  more
• 12:28
  every
• 12:29
  quarter.
• 12:29
  We
• 12:30
  have
• 12:30
  the
• 12:30
  ability
• 12:30
  to
• 12:31
  do
• 12:31
  pick,
• 12:31
  pack,
• 12:31
  chip,
• 12:32
  fully
• 12:32
  automated.
• 12:33
  We
• 12:33
  have
• 12:33
  the
• 12:33
  ability
• 12:34
  to
• 12:34
  do,
• 12:34
  to
• 12:35
  liaise
• 12:35
  with
• 12:35
  other
• 12:36
  government
• 12:36
  departments
• 12:37
  if
• 12:37
  products
• 12:37
  need
• 12:37
  registration.
• 12:38
  And
• 12:38
  we
• 12:39
  have
• 12:39
  a
• 12:39
  variety
• 12:39
  of
• 12:40
  resources
• 12:40
  to
• 12:40
  do
• 12:40
  an
• 12:41
  intra
• 12:41
  Canada
• 12:41
  domestic
• 12:42
  solution.
• 12:43
  I'm
• 12:43
  sorry,
• 12:43
  I've
• 12:44
  never,
• 12:44
  I've
• 12:44
  never
• 12:44
  been
• 12:44
  so
• 12:45
  harassed
• 12:45
  to
• 12:45
  get
• 12:45
  out
• 12:45
  of
• 12:45
  a
• 12:46
  hotel
• 12:46
  room
• 12:46
  in
• 12:46
  my
• 12:46
  life.
• 12:47
  I
• 12:47
  go,
• 12:47
  I
• 12:47
  have
• 12:47
  a
• 12:47
  meeting
• 12:48
  down
• 12:48
  the
• 12:48
  street,
• 12:48
  it's
• 12:48
  a
• 12:48
  10
• 12:49
  minute
• 12:49
  walk
• 12:50
  and
• 12:50
  housekeeping
• 12:51
  and
• 12:51
  then
• 12:51
  the
• 12:51
  front
• 12:51
  desk
• 12:51
  are
• 12:52
  calling
• 12:52
  me.
• 12:52
  It's
• 12:52
  not
• 12:52
  even
• 12:52
  noon
• 12:53
  yet.
• 12:56
  Dave,
• 12:56
  last
• 12:56
  thing.
• 12:57
  So
• 12:57
  you
• 12:57
  did
• 12:57
  mention
• 12:58
  pick,
• 12:58
  pack
• 12:58
  and
• 12:58
  chip.
• 12:59
  I
• 12:59
  mean
• 12:59
  obviously
• 12:59
  we
• 12:59
  can
• 12:59
  do
• 13:00
  some
• 13:00
  sort
• 13:00
  of
• 13:00
  fulfillment,
• 13:01
  right?
• 13:01
  Our
• 13:01
  staff,
• 13:02
  that
• 13:02
  staff
• 13:02
  that
• 13:02
  I
• 13:02
  keep
• 13:03
  referring
• 13:03
  to
• 13:04
  has
• 13:04
  experience
• 13:05
  in
• 13:05
  every
• 13:05
  product
• 13:06
  and
• 13:06
  service
• 13:06
  that
• 13:06
  we're
• 13:07
  talking
• 13:07
  about.
• 13:07
  Trade
• 13:08
  services,
• 13:08
  compliance,
• 13:09
  technology,
• 13:09
  pick,
• 13:10
  pack
• 13:10
  element,
• 13:10
  the
• 13:10
  whole
• 13:11
  bit.
• 13:11
  Well,
• 13:12
  I
• 13:12
  think
• 13:12
  that's
• 13:12
  it.
• 13:12
  Dave,
• 13:12
  do
• 13:12
  you
• 13:13
  have
• 13:13
  anything
• 13:13
  else
• 13:13
  to
• 13:13
  add
• 13:13
  before
• 13:13
  we
• 13:14
  close
• 13:14
  it
• 13:14
  out?
• 13:14
  Really
• 13:14
  appreciate
• 13:15
  you
• 13:15
  taking
• 13:15
  that
• 13:15
  time
• 13:15
  with
• 13:15
  me.
• 13:15
  I
• 13:16
  know
• 13:16
  your
• 13:16
  business.
• 13:16
  Thank
• 13:16
  you
• 13:17
  very
• 13:17
  much.
• 13:17
  Dave,
• 13:17
  we
• 13:18
  just
• 13:18
  want
• 13:18
  to
• 13:18
  get
• 13:18
  you.
• 13:18
  Out
• 13:18
  of
• 13:18
  there
• 13:19
  before
• 13:19
  12.
• 13:19
  Okay.
• 13:20
  Yeah.
• 13:20
  For
• 13:20
  checkout.
• 13:21
  Yeah,
• 13:21
  they're
• 13:21
  going
• 13:22
  to
• 13:22
  send
• 13:22
  security
• 13:22
  in
• 13:23
  and
• 13:23
  wrestle
• 13:24
  me
• 13:25
  maybe
• 13:25
  once
• 13:25
  a
• 13:25
  year
• 13:26
  we
• 13:26
  should
• 13:26
  do
• 13:26
  this
• 13:26
  and
• 13:26
  I
• 13:26
  can
• 13:26
  give
• 13:27
  you
• 13:27
  network
• 13:28
  updates
• 13:28
  and
• 13:28
  fun
• 13:28
  stuff
• 13:29
  like
• 13:29
  that.
• 13:29
  Yeah,
• 13:29
  about
• 13:30
  100%.
• 13:30
  We
• 13:31
  might
• 13:31
  even
• 13:31
  do
• 13:31
  it
• 13:31
  every
• 13:31
  six
• 13:32
  months.
• 13:32
  Okay.
• 13:33
  Content
• 13:33
  driven.
• 13:34
  Okay,
• 13:34
  thanks
• 13:35
  again.
• 13:35
  Thanks
• 13:35
  David.
• 13:36
  Have
• 13:36
  fun
• 13:38
  telling
• 13:38
  you
• 13:38
  Dave's.
• 13:39
  Dave's
• 13:39
  the
• 13:39
  man.
• 13:39
  He
• 13:40
  knows
• 13:40
  what's
• 13:40
  up
• 13:40
  when
• 13:40
  it
• 13:40
  comes
• 13:41
  to
• 13:41
  Canada,
• 13:41
  so.
• 13:42
  Yeah,
• 13:42
  it
• 13:42
  was
• 13:42
  really
• 13:42
  good
• 13:43
  to
• 13:43
  have
• 13:43
  him
• 13:43
  on
• 13:43
  there
• 13:43
  though.
• 13:44
  No,
• 13:44
  I
• 13:44
  thought
• 13:44
  this
• 13:45
  was
• 13:45
  great.
• 13:45
  A
• 13:45
  lot
• 13:45
  of
• 13:46
  content
• 13:46
  here.
• 13:46
  Any
• 13:46
  questions?
• 13:47
  Concerns,
• 13:48
  emotional
• 13:48
  outbursts?
• 13:49
  Just.
• 13:49
  Well,
• 13:49
  message
• 13:50
  the
• 13:50
  message
• 13:51
  the
• 13:51
  podcast
• 13:52
  information.
• 13:52
  Join
• 13:53
  us
• 13:53
  next
• 13:53
  month
• 13:53
  for
• 13:53
  discussion
• 13:54
  on
• 13:54
  the
• 13:54
  cost
• 13:54
  of
• 13:54
  international
• 13:55
  shipping.
• 13:56
  Thanks
• 13:56
  guys.
• 13:56
  Have
• 13:57
  a
• 13:57
  great
• 13:57
  day.
• 13:57
  If
• 13:57
  you
• 13:57
  want
• 13:58
  to
• 13:58
  support
• 13:58
  our
• 13:58
  podcast,
• 13:59
  the
• 13:59
  number
• 13:59
  one
• 13:59
  thing
• 13:59
  you
• 14:00
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• 14:00
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• 14:00
  is
• 14:00
  share
• 14:00
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• 14:00
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• 14:01
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• 14:01
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• 14:01
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• 14:01
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• 14:01
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• 14:02
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• 14:03
  That
• 14:03
  helps
• 14:03
  us
• 14:03
  get
• 14:03
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• 14:04
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• 14:04
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• 14:04
  And
• 14:04
  we
• 14:04
  really
• 14:05
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• 14:05
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• 14:05
  Be
• 14:05
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• 14:06
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• 14:06
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• 14:06
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• 14:06
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• 14:07
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• 14:08
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• 14:09
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• 14:09
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• 14:10
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