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Off Campus, Rhode New Launches & Marketing Scandals · Two Broke Chicks

• 0:00
  Speaker 1: This podcast is recorded on gaddigal Land Always was, Always
• 0:03
  Speaker 1: will be Aboriginal Land.
• 0:12
  Speaker 2: Ay Chips' and this is two break chicks to show
• 0:15
  Speaker 2: that shares life lessons and tips to help make you
• 0:17
  Speaker 2: rich in life. And welcome back to a perfect Hosh episode.
• 0:21
  Speaker 3: Of What's the Tea Jesus.
• 0:24
  Speaker 2: Where we break down the latest news and tea on
• 0:26
  Speaker 2: the Internet right now and today we have the absolute
• 0:29
  Speaker 2: pleasure to be joined by Lucy Nevill, our very good friend,
• 0:33
  Speaker 2: also the co host of the I'm Wigging Out pod
• 0:36
  Speaker 2: and everybody's favorite Internet bestie, Truel Ray of.
• 0:40
  Speaker 3: Sunshine's so nice.
• 0:41
  Speaker 4: Welcome back to the show that you are as if
• 0:46
  Speaker 4: you don't know that you are.
• 0:47
  Speaker 3: Literally every time we're around Lucy, I feel like light.
• 0:51
  Speaker 5: Yeah really nice way, I'm filing that away.
• 0:55
  Speaker 2: Yeah, you make us be better versions of ourselves.
• 0:57
  Speaker 5: Yeah.
• 0:59
  Speaker 4: Yeah, when you're gone, it's just.
• 1:09
  Speaker 3: Precisely.
• 1:10
  Speaker 2: But we're going to get into our tea. I think
• 1:13
  Speaker 2: il's going to kick us off.
• 1:14
  Speaker 4: Okay, So my tea of the week is Road is
• 1:19
  Speaker 4: launching new beauty products.
• 1:21
  Speaker 3: Have you guys seen this?
• 1:23
  Speaker 4: So Road did such a smart marketing tactic, which like
• 1:29
  Speaker 4: not surprised, but they used the met Gala to basically
• 1:33
  Speaker 4: tease Slash like soft launch some new products.
• 1:38
  Speaker 3: Have you guys seen them online? Have you?
• 1:41
  Speaker 5: I have? And like, it's always so interesting to me
• 1:44
  Speaker 5: to see Roads marketing strategy because Haley is their marketing
• 1:46
  Speaker 5: strategy exactly. And when they sold the company, I think
• 1:50
  Speaker 5: that the like finances were kind of released as part
• 1:53
  Speaker 5: of that, and the marketing budget was staggeringly low because
• 1:56
  Speaker 5: she is the marketing.
• 1:58
  Speaker 4: Now in the research, I found that Road earns nine
• 2:02
  Speaker 4: dollars for every one dollar of their marketing spend.
• 2:06
  Speaker 3: Much is insanely high.
• 2:09
  Speaker 4: Yeah, So like, yeah, if you're saying as well, like
• 2:12
  Speaker 4: their marketing spend is quite low, it's because they don't
• 2:15
  Speaker 4: even have to spend that much money. So the post
• 2:18
  Speaker 4: that they posted on Instagram that was not like collab
• 2:22
  Speaker 4: posted with Haley, it was purely just on Road and
• 2:25
  Speaker 4: it had like some bts of her at the met
• 2:27
  Speaker 4: gala as well as if you swipe through, you got
• 2:30
  Speaker 4: like some kind of blurry shots with like product names
• 2:33
  Speaker 4: blurred out.
• 2:34
  Speaker 3: That post got two.
• 2:35
  Speaker 4: Hundred and fifty nine thousand lines. Yeah, on the Road
• 2:39
  Speaker 4: brand page. Yeah, Like for a brand page to get
• 2:42
  Speaker 4: that many likes, I'm like, well damn yeah.
• 2:46
  Speaker 2: And especially for like a product launch or I don't know,
• 2:49
  Speaker 2: like something that isn't relying on some sort of gimmick
• 2:51
  Speaker 2: or anything else, you'd think that people would be like, yeah, whatever.
• 2:55
  Speaker 4: Yeah, it's definitely still like up in the air what
• 2:58
  Speaker 4: products were getting. But in video she's been teasing on
• 3:01
  Speaker 4: her own socials as well. Definitely this like glowy illuminating drops,
• 3:07
  Speaker 4: illuminating drops that she put on her skin.
• 3:10
  Speaker 3: And I haven't bought a single Road product.
• 3:14
  Speaker 4: Okay, I think my first I was like, she got me, yeah,
• 3:19
  Speaker 4: I said Road three times in the mirror. Haleey Beaber
• 3:21
  Speaker 4: appeared behind me and she said, you're going to use
• 3:23
  Speaker 4: these illuminating drops and.
• 3:24
  Speaker 3: I said, yes, Haley, okay, they look gorgeous.
• 3:28
  Speaker 5: They do, and it looks like there's like a bronzy
• 3:30
  Speaker 5: kind of shade and a more perlescent shade.
• 3:32
  Speaker 2: Yes.
• 3:32
  Speaker 5: And again with their marketing spend, she's posted to kind
• 3:36
  Speaker 5: of get Ready with Me is in the last week,
• 3:38
  Speaker 5: and every time she posts those are not accidental or
• 3:40
  Speaker 5: just casual, like this is them building hype for a
• 3:43
  Speaker 5: launch that's obviously going to break the internet. But it
• 3:46
  Speaker 5: looks like she was either mixing them in with her
• 3:48
  Speaker 5: glazing milk, which is smart from a business perspective because
• 3:50
  Speaker 5: then people have to buy the glazing milk and the drops,
• 3:53
  Speaker 5: and then with the bronzing she put straight on her face.
• 3:55
  Speaker 4: Yeah exactly. And there's also the pocket blushes. What looks
• 4:00
  Speaker 4: like to be to pocket bronzes, That's.
• 4:03
  Speaker 2: What I'd say, yeah, And I was like, that makes sense,
• 4:05
  Speaker 2: especially going into their summer season. Yeah, everybody's going to
• 4:09
  Speaker 2: want to look bronze and gorgeous. But what I find
• 4:11
  Speaker 2: really interesting about Road is that they definitely set trends
• 4:16
  Speaker 2: in some ways, but in others. For example, like illuminating
• 4:19
  Speaker 2: bronzing drops, they were huge, like probably last year or
• 4:23
  Speaker 2: the year before we were seeing remember we went to
• 4:25
  Speaker 2: like the House of Sephora event and we were like,
• 4:27
  Speaker 2: oh my gosh, went as well, yeah, well like every
• 4:29
  Speaker 2: brand is dropping their own version bronzing drops.
• 4:33
  Speaker 4: Everybody gets a bronzen druss, yeah, which the drunk elephant
• 4:36
  Speaker 4: ones went virals.
• 4:38
  Speaker 2: Yeah exactly, and then there were you know, duops and
• 4:40
  Speaker 2: then people making their own and whatnot. But I find
• 4:43
  Speaker 2: it really interesting because they did that, and then for
• 4:45
  Speaker 2: Coachella they did the eye patches and the pimple patches,
• 4:47
  Speaker 2: similar sort of thing, right, Like pimple patches were huge
• 4:51
  Speaker 2: five years ago. Now you can kind of get them anywhere.
• 4:54
  Speaker 2: But it's like Road has this special power that even
• 4:57
  Speaker 2: if it is even if they're dropping a product in
• 4:59
  Speaker 2: a very saturated part of the market, people still want
• 5:03
  Speaker 2: it because it's Road.
• 5:04
  Speaker 3: Yeah.
• 5:04
  Speaker 5: Well, I think she's aspirational for her consumer. So I
• 5:07
  Speaker 5: also saw sneakily in that second Get Ready with Me,
• 5:10
  Speaker 5: she uses a pocket blush and if you look down
• 5:12
  Speaker 5: the bottom of the screen, there's a white label on
• 5:14
  Speaker 5: the back of it, and I think it might be
• 5:15
  Speaker 5: a sample of a new shade.
• 5:17
  Speaker 3: Ah see.
• 5:19
  Speaker 4: Rhoders also in the last week just signed a deal
• 5:23
  Speaker 4: to go into Sephora in Europe.
• 5:26
  Speaker 3: Okay, so she's literally.
• 5:28
  Speaker 4: Expanding this empire that I was like, they're gonna launch
• 5:33
  Speaker 4: for Eurosummer. However, they're launching in Europe in September twenty
• 5:38
  Speaker 4: twenty six, which is then after Eurosummer. So I'm like,
• 5:42
  Speaker 4: when I'm trying to think, like, what is this drop
• 5:46
  Speaker 4: going to because normally and sometimes they like coincide with
• 5:50
  Speaker 4: something to kind of make it, you know, contextual to
• 5:54
  Speaker 4: what's happening. That I was like, that makes so much
• 5:57
  Speaker 4: sense to launch new products when you launch into Europe,
• 6:00
  Speaker 4: into Sephora. But that's too late. So I'm like, when
• 6:04
  Speaker 4: is this one of these new products going to be launching.
• 6:06
  Speaker 4: I do think they're going to be an instant sellout.
• 6:10
  Speaker 4: In the first day that Road launched in Australia, they
• 6:13
  Speaker 4: made eleven point five million.
• 6:16
  Speaker 3: Really that is wild. Oh my god.
• 6:18
  Speaker 4: I don't get out of bed for less, you know,
• 6:22
  Speaker 4: but it made me start thinking, is the celebrity beauty
• 6:27
  Speaker 4: brand back or is it in its flop era? So
• 6:31
  Speaker 4: I started looking at like a bunch of other celebrity
• 6:34
  Speaker 4: beauty brands. And when you think of celebrity beauty brands,
• 6:38
  Speaker 4: which do you think of.
• 6:40
  Speaker 5: I think of House Slabs, I think of Red Beauty,
• 6:43
  Speaker 5: fenty fenty.
• 6:45
  Speaker 4: Which do you think is the most successful celebrity beauty brand.
• 6:51
  Speaker 4: Is it like Victoria Beckham Beauty or something Rogue Road. No,
• 6:56
  Speaker 4: it's actually fenty, which I was I like noting that. Yeah,
• 7:01
  Speaker 4: Rihanna's Fanti Beauty is the highest grossing celebrity beauty brand
• 7:05
  Speaker 4: to date and it's valued at nearly three billion dollars,
• 7:10
  Speaker 4: which also up there is not to start the fucking
• 7:13
  Speaker 4: feud again, but Selena Gomez and Rare Beauty, which has
• 7:18
  Speaker 4: also had valuations of two point seven billion. I want
• 7:21
  Speaker 4: to preface that those estimations because the Internet is the Internet,
• 7:26
  Speaker 4: but also the most googled celebrity brands worldwide in the
• 7:30
  Speaker 4: third quarter of twenty twenty five was Rare Beauty, but
• 7:35
  Speaker 4: with Rare Beauty was number one, Fancy Beauty was number two,
• 7:39
  Speaker 4: and Kylie Cosmetics was number three.
• 7:42
  Speaker 3: Wow.
• 7:43
  Speaker 4: I really surprised with because I would have thought Road
• 7:46
  Speaker 4: would be up there, but I do think it is
• 7:50
  Speaker 4: getting there.
• 7:50
  Speaker 5: Was that around the time of the skin tint launch
• 7:52
  Speaker 5: though for Kylie really really well.
• 7:55
  Speaker 4: Yeah, But it's interesting because there was research also to
• 7:59
  Speaker 4: show that twenty four percent of consumers purchased a beauty
• 8:02
  Speaker 4: product from an influencer or celebrity.
• 8:04
  Speaker 3: Brand in twenty twenty three.
• 8:07
  Speaker 4: So it does kind of pose the question of like,
• 8:11
  Speaker 4: is there a place for celebrity brands? Are they coming back?
• 8:14
  Speaker 4: Because also in the last twelve months, we've seen two
• 8:17
  Speaker 4: celebrity brands from Drew Barrymore and Gwen Stefani both shut down.
• 8:23
  Speaker 5: Yes, I think that celebrity brands work when the brand
• 8:27
  Speaker 5: enhances the celebrity So for like Hailey Biber, I think
• 8:30
  Speaker 5: she is now synonymous with Rhode. Whereas when you think
• 8:33
  Speaker 5: of a Drew Barrymore, the first thing that comes to
• 8:35
  Speaker 5: mind wasn't Flower Beauty. It would have been.
• 8:39
  Speaker 3: Charlie at the race car track.
• 8:41
  Speaker 5: And sorry, I really liked Flower Beauty, but I can
• 8:45
  Speaker 5: see that it wasn't loved Flower Beauty.
• 8:48
  Speaker 3: Yeah, I fucking loved it.
• 8:50
  Speaker 4: They had the best fucking mascara ever, a Lush Warrior.
• 8:56
  Speaker 3: I was heartbroken when they shut down.
• 8:59
  Speaker 4: They also had a really great lipstick that was a
• 9:02
  Speaker 4: very close match for pillow Talk by Charlotte Tilbury.
• 9:06
  Speaker 3: So I was quite upset.
• 9:09
  Speaker 2: Yeah, yeah, yeah, it's some interesting choices.
• 9:15
  Speaker 3: Yeah, but yeah, Drew Berry Montell was quite sad. But
• 9:19
  Speaker 3: I agree with you. I think most people are buying.
• 9:23
  Speaker 4: Things for the quality, definitely, But I think celebrity celebrities
• 9:28
  Speaker 4: can still get the attention, but they can't necessarily get
• 9:32
  Speaker 4: the conversion. Yeah, because thirty nine percent of consumers still
• 9:37
  Speaker 4: are driven by the quality of products, opposed to five percent,
• 9:41
  Speaker 4: which is due to celebrity endorsement or leadership. So it's
• 9:45
  Speaker 4: interesting because in twelve months we saw two celebrity beauty
• 9:47
  Speaker 4: brands shut down, and then also in the last twelve months,
• 9:51
  Speaker 4: ELF revealed that Road generated two hundred and twelve million dollars.
• 9:56
  Speaker 5: I think you can't. It's not enough to slap a
• 9:58
  Speaker 5: celebrity name and face onto a product.
• 10:00
  Speaker 1: More.
• 10:00
  Speaker 5: I think they have to be really invested in the
• 10:02
  Speaker 5: beauty industry and have their consumers be like, Okay, well,
• 10:07
  Speaker 5: Hayley has been really foundational to the whole like clean
• 10:10
  Speaker 5: Girl kind of makeup right which love it or hate it.
• 10:13
  Speaker 5: It's had a really big moment, and so I think
• 10:16
  Speaker 5: when people go Clean Girl makeup, now, I want to
• 10:18
  Speaker 5: be able to get my skincare, my makeup, all of
• 10:20
  Speaker 5: the things that I want for that look from one
• 10:22
  Speaker 5: brand that I trust and that the formulations you know
• 10:25
  Speaker 5: that they're going to be good.
• 10:26
  Speaker 4: So do you think her Met Gala look with the
• 10:28
  Speaker 4: gold plate was kind of because she was launching like
• 10:32
  Speaker 4: gold illuminating drops or am I just going too deep
• 10:35
  Speaker 4: in given matrix?
• 10:37
  Speaker 3: I have like a whiteboard with like a wrench.
• 10:40
  Speaker 2: We I'll be interested to see if there's a link
• 10:42
  Speaker 2: in the marketing campaign around it saying.
• 10:45
  Speaker 3: Yeah, dou sy, I know. I wonder who will be
• 10:48
  Speaker 3: the next well.
• 10:49
  Speaker 4: I also Kim shut down her beauty brand, So I
• 10:52
  Speaker 4: wonder who will be like the next celebrity beauty brand.
• 10:56
  Speaker 3: You know what I want? Bring back the perfumes, bring
• 10:58
  Speaker 3: back the fragrances. Don't want the Britain.
• 11:00
  Speaker 2: Paris Hilton is still absolutely blinding. She's released like a
• 11:06
  Speaker 2: hundred fucking fragrance.
• 11:07
  Speaker 6: Og.
• 11:08
  Speaker 5: Do you think Paris Hilton wears Paris Hilton fragrance?
• 11:10
  Speaker 2: Yes, yes, yes, I don't ruin she won Undah, definitely.
• 11:17
  Speaker 2: Maybe Sabrina Carpenter.
• 11:20
  Speaker 5: I think that would have to be hair, that would
• 11:23
  Speaker 5: be amazing.
• 11:24
  Speaker 4: Yeah, Sabrina Carpenter beauty brand. I can black with blushes though, Margine.
• 11:30
  Speaker 2: Yeah, in like vintage inspired packaging, gorge. Yeah, we'll be
• 11:34
  Speaker 2: buying it.
• 11:35
  Speaker 4: Yeah.
• 11:36
  Speaker 3: Look if you want to collab, Sabby, come on. Yeah,
• 11:40
  Speaker 3: we know you listen to the show. Yeah, big fan. Okay,
• 11:43
  Speaker 3: Well that's my.
• 11:44
  Speaker 6: Tea, Lucy, what's the tea? Okay?
• 12:04
  Speaker 5: I spent my weekend watching off campus anyone else.
• 12:07
  Speaker 2: Just like everyone else.
• 12:09
  Speaker 5: Yeah, because it went well. I know that everyone else was.
• 12:11
  Speaker 5: Because it went to number one in like just every
• 12:15
  Speaker 5: country within two days of launch.
• 12:17
  Speaker 6: Shock.
• 12:18
  Speaker 4: There was such a big campaign and media build up
• 12:23
  Speaker 4: behind this because obviously Prime has had such success with
• 12:27
  Speaker 4: the Summer I Turned Pretty, Yes, And I think this
• 12:30
  Speaker 4: is their this is their follow up, because we've got
• 12:33
  Speaker 4: the Summer Return Pretty movie coming next year. But I
• 12:36
  Speaker 4: think they're like they've seen the power that is, you know,
• 12:40
  Speaker 4: for the girls.
• 12:41
  Speaker 5: Book to TV adaptations. Yeah, I did go to a
• 12:43
  Speaker 5: Prime book Club event last year where they basically showcased
• 12:48
  Speaker 5: all of their book to TV adaptations that were coming.
• 12:50
  Speaker 5: Obviously the Summer I Turned Pretty. There's also we were
• 12:53
  Speaker 5: liars and the kind of is it your our your fault,
• 12:59
  Speaker 5: our fault, Yes, my fault.
• 13:00
  Speaker 3: The Copper the series.
• 13:03
  Speaker 5: If you're not familiar with Off Campus, it was a
• 13:05
  Speaker 5: best selling book series first by the Canadian author L. Kennedy,
• 13:08
  Speaker 5: and the TV series is eight episodes drama rom com
• 13:12
  Speaker 5: setting college.
• 13:13
  Speaker 3: Which I think sexy hot, sexy play.
• 13:16
  Speaker 5: Is slash slash The Summer I Turn Pretty Yeah, essentially
• 13:22
  Speaker 5: love triangle. It follows a star player of the elite
• 13:25
  Speaker 5: hockey team, Garrett, and the protagonist Hanna. They initially strike
• 13:28
  Speaker 5: a deal to be in a fake relationship. The story
• 13:30
  Speaker 5: does also touch on some heavier themes, so definitely a
• 13:32
  Speaker 5: content warning for any chick. So that's not right for
• 13:35
  Speaker 5: it at the moment, but I did want to flag
• 13:36
  Speaker 5: that because it is being compared a lot to Heated
• 13:39
  Speaker 5: Rivalry in the way that it's like really sexy but
• 13:42
  Speaker 5: there and there are definitely a lot of sex scenes
• 13:44
  Speaker 5: and it's also about hockey, so hated rivalry. There you go.
• 13:46
  Speaker 5: But I wouldn't want anyone to be like incited by
• 13:49
  Speaker 5: more complex themes. But there have been lots of differences
• 13:53
  Speaker 5: between the books and the show that people as always
• 13:57
  Speaker 5: have lots of feelings about. I think anytime there's an adaptation,
• 14:01
  Speaker 5: there are going to be things that are different to
• 14:02
  Speaker 5: the book, and there are reasons that has to be
• 14:05
  Speaker 5: Did you read the books.
• 14:07
  Speaker 4: All four books in I think I blacked out and
• 14:09
  Speaker 4: I read them all in like seven days, and they
• 14:13
  Speaker 4: were I think I spoke about them on the pod.
• 14:15
  Speaker 3: They were like my smooth brain read like I was like,
• 14:18
  Speaker 3: I can't.
• 14:19
  Speaker 4: Do hectic world building. And then I think I read
• 14:22
  Speaker 4: Alchemized afterwards I was like, fuck.
• 14:24
  Speaker 5: I'm going back.
• 14:25
  Speaker 3: I'm going back to bry you.
• 14:28
  Speaker 2: It's a palate cleanser.
• 14:29
  Speaker 4: It is just such a perfect It's like literally watching
• 14:35
  Speaker 4: off Campus is like just enjoyable and that's exactly you know,
• 14:40
  Speaker 4: how it was reading the books like it obviously delves
• 14:43
  Speaker 4: into some very important and serious storylines as well, But
• 14:49
  Speaker 4: I just I loved the characters.
• 14:51
  Speaker 3: I don't think there was like a single character that
• 14:54
  Speaker 3: I was like, yuck, hate you. I was going to say,
• 14:56
  Speaker 3: how did you feel the casting?
• 14:59
  Speaker 4: I think they did a great job. I am now
• 15:03
  Speaker 4: on blonde man propaganda, like Dean and Ali stole the
• 15:08
  Speaker 4: show as well, Like they were incredible.
• 15:10
  Speaker 3: So for those who haven't watched.
• 15:13
  Speaker 4: In the books, it's kind of structured a little bit
• 15:16
  Speaker 4: Bridgeton esque. So in the books, it's like there's a
• 15:19
  Speaker 4: group of four hockey players, and then the books follow
• 15:22
  Speaker 4: each of those love stories. So book one is Garrett
• 15:25
  Speaker 4: and Hannah, Book two is Logan and Grace, Book three
• 15:28
  Speaker 4: is Dean and Ali, and then book four is Tucker
• 15:31
  Speaker 4: and Sabrina, And so we kind of saw something very
• 15:36
  Speaker 4: different in the show.
• 15:37
  Speaker 3: I'm just gonna go ahead and put.
• 15:39
  Speaker 4: A spoiler warnings now if you haven't watched it, I'm
• 15:42
  Speaker 4: probably gonna spoil it at some point, sabreak, So yes,
• 15:45
  Speaker 4: skip for like ten minutes if you don't want any spoilers.
• 15:48
  Speaker 3: But Dean and Ali are book three.
• 15:51
  Speaker 5: I feel like the last thirty seconds of season one
• 15:55
  Speaker 5: has led us to believe that season two is about them.
• 15:57
  Speaker 4: Absolutely, and we've seen today that the show runner has
• 16:03
  Speaker 4: made a very strong hint that the next season will
• 16:06
  Speaker 4: be about Dean and Alley.
• 16:07
  Speaker 5: Because it was renewed for season two before it even launched.
• 16:10
  Speaker 3: Literally, people are ready, yeah, yeah, people are locked in.
• 16:14
  Speaker 4: And the thing that was I saw was probably the
• 16:17
  Speaker 4: most divisive was that Dean and Ali's storyline was pushed
• 16:22
  Speaker 4: through earlier in the timeline to also be a storyline
• 16:26
  Speaker 4: in season one. I think this was a really smart
• 16:29
  Speaker 4: decision because we've seen with shows that follow one couple
• 16:34
  Speaker 4: per season that that couple kind of ends up becoming
• 16:37
  Speaker 4: a bit of a mood point.
• 16:39
  Speaker 2: Like Bridgeton. Yes, Like we almost don't have any sort
• 16:42
  Speaker 2: of three of the stories with any of the greatest characters.
• 16:47
  Speaker 3: Could do.
• 16:48
  Speaker 2: Honestly, way to go, Yeah, it's very busy. How did
• 16:52
  Speaker 2: you feel about the like going off script for the
• 16:56
  Speaker 2: TV show versus what.
• 16:57
  Speaker 3: We asked you to adaptations. Oh, it's to the book
• 17:01
  Speaker 3: to be true.
• 17:02
  Speaker 2: Like do they need to be sure one hundred percent.
• 17:04
  Speaker 3: Accurate to the plot. I'm really curious to see what people.
• 17:07
  Speaker 2: Said, So forty five percent said, yes, needs to be
• 17:10
  Speaker 2: one hundred percent accurate to the book, forty six percent
• 17:14
  Speaker 2: said as long as they inspired by the book, and
• 17:17
  Speaker 2: then ten percent said I don't mind if they completely.
• 17:19
  Speaker 3: Mix it up. Oh, so very small amount was like, yeah,
• 17:23
  Speaker 3: go for it.
• 17:24
  Speaker 2: Yeah, yeah, Like I think they want it to the majority,
• 17:27
  Speaker 2: But it's pretty much equal between yes one hundred percent or.
• 17:30
  Speaker 3: It needs to be like sim alarm very similar. Where
• 17:33
  Speaker 3: do you guys fall on that spectrum?
• 17:35
  Speaker 5: I think there's so much pressure for authors and screenwriters
• 17:37
  Speaker 5: who turn books into series because when you have, especially
• 17:42
  Speaker 5: if there's a big fandom around a book, people when
• 17:44
  Speaker 5: they're reading, we're imagining. So we have our own vision
• 17:48
  Speaker 5: of what Brier you the college looks like. We have
• 17:51
  Speaker 5: our own imagined version of Garrett and all the characters,
• 17:55
  Speaker 5: and so when you see them casts and you're like,
• 17:57
  Speaker 5: hang on, that's not what are it look quite And
• 18:00
  Speaker 5: also the thing is, as much as I appreciate forty
• 18:03
  Speaker 5: six percent of the chicks being like has to be
• 18:04
  Speaker 5: exactly the same. There are four books in that series,
• 18:07
  Speaker 5: four books of what three hundred pages each. We've got
• 18:10
  Speaker 5: eight episodes a season. Books are written in a certain
• 18:13
  Speaker 5: way for reading. When you adapt them for screen, there's
• 18:17
  Speaker 5: visual elements you can do storytelling through what you're seeing
• 18:20
  Speaker 5: as well, and music and all that kind of stuff.
• 18:23
  Speaker 5: So I think that it would be impossible and also
• 18:26
  Speaker 5: probably very boring.
• 18:27
  Speaker 4: You also don't have internal monologues, no, so that's also
• 18:30
  Speaker 4: the really difficult thing to do, because you have to show,
• 18:33
  Speaker 4: don't tell, otherwise you end up with a constant narrator
• 18:38
  Speaker 4: that becomes very annoying.
• 18:39
  Speaker 2: Yeah, that can be very cliche watching a show of
• 18:43
  Speaker 2: Sex and the City where like Carry doesn't shut out.
• 18:46
  Speaker 5: And then I love her. Yeah, sometimes I often want to.
• 18:49
  Speaker 3: Yeah, and I'm like, girl, stop wondering.
• 18:53
  Speaker 4: Maybe just go to bed, maybe like get a diary,
• 18:56
  Speaker 4: you know.
• 18:56
  Speaker 3: Yeah, I honestly think it.
• 18:58
  Speaker 2: Yeah, it depends. Hey, because I read Game of Thrones
• 19:02
  Speaker 2: and I remember thinking, like, fuck, like some of these
• 19:05
  Speaker 2: plots could have definitely been condensed, some of these storylines
• 19:08
  Speaker 2: could have moved faster, and in the TV show they
• 19:12
  Speaker 2: actually achieved that. Yes, I think the pacing was really
• 19:15
  Speaker 2: really good. So I do think that sometimes you can
• 19:18
  Speaker 2: actually win by making changes in an adaptation to screen.
• 19:23
  Speaker 2: But I really think it depends, and it depends if
• 19:25
  Speaker 2: you're like really changing storylines and characters, because it's when
• 19:30
  Speaker 2: you're like watching a TV show and you're like, that
• 19:33
  Speaker 2: character is nothing like the character in the book, that's
• 19:35
  Speaker 2: when it's really frustrating.
• 19:37
  Speaker 3: Yeah, I agree.
• 19:38
  Speaker 4: I do think moving the timeline up was smart. And
• 19:43
  Speaker 4: also Dean and Ali's book is kind of on booktop.
• 19:49
  Speaker 4: I would go to argue just as popular or if
• 19:52
  Speaker 4: not more than book one. Okay, So they were kind
• 19:55
  Speaker 4: of setting up this storyline that everyone foams at the mouthful,
• 19:59
  Speaker 4: and by everyone, I mean me to be like cool,
• 20:03
  Speaker 4: Let's make sure we've got the really strong one to
• 20:05
  Speaker 4: follow up with so that it's not just a really
• 20:08
  Speaker 4: high peak. This is just what I think, and then
• 20:11
  Speaker 4: we can follow through on that because everyone's like online
• 20:14
  Speaker 4: that I've seen on my FYP has been like Ali
• 20:16
  Speaker 4: dinner Allie, Yes, and.
• 20:18
  Speaker 5: Me as well?
• 20:19
  Speaker 6: Guilty?
• 20:20
  Speaker 3: Luck me up. I love her.
• 20:23
  Speaker 4: She's her hair Oh Ali, rais I have booked and
• 20:28
  Speaker 4: to go and get a haircut, getting a perm yeah,
• 20:31
  Speaker 4: literally getting my shag haircut again.
• 20:33
  Speaker 3: I've been like tossing up and I was like, yep, okay.
• 20:34
  Speaker 4: Also, did you know that in the show she wears
• 20:37
  Speaker 4: clinic black Honey.
• 20:38
  Speaker 5: There you go. And I did think, well her lived looks.
• 20:41
  Speaker 4: Alie Hayes wears clinic black Honey in off campus and
• 20:46
  Speaker 4: she also wears the Lioness red jacket and she wears
• 20:51
  Speaker 4: and I am ga like Sylvie coat which is like
• 20:55
  Speaker 4: the fur trim one that she wears.
• 20:57
  Speaker 3: And just ten out of ten, no notes. So if
• 20:59
  Speaker 3: anyone has clinque like Honey at home, or if that's
• 21:02
  Speaker 3: your ride or die combo stuck up.
• 21:05
  Speaker 5: It will sell out.
• 21:06
  Speaker 3: It's going to go.
• 21:06
  Speaker 2: I've got one in my bag right now.
• 21:08
  Speaker 3: Yeah. But out of ten? What would you rate the show?
• 21:12
  Speaker 2: Oh?
• 21:12
  Speaker 5: I loved it.
• 21:13
  Speaker 3: Yeah, Like I washed it on the plane.
• 21:16
  Speaker 5: That was like, so so I do not look Yeah,
• 21:19
  Speaker 5: and I was like maybe it's.
• 21:21
  Speaker 3: On prime off campus. You can use my logan if
• 21:24
  Speaker 3: you want.
• 21:25
  Speaker 5: I would give it like an eight.
• 21:27
  Speaker 3: Yeah, that's solid, it's solid. Yeah, I think i'd give
• 21:30
  Speaker 3: it a nine. Yeah, Yeah, I loved it.
• 21:33
  Speaker 2: Do you think that the book is better or the
• 21:35
  Speaker 2: TV shows? I?
• 21:40
  Speaker 3: Fuck? Oh they're really really close. Okay, they're really close.
• 21:48
  Speaker 5: And books are your own world. It's your own world
• 21:50
  Speaker 5: that you created, it's your own imagination. So you're going
• 21:52
  Speaker 5: to feel your own connection.
• 21:53
  Speaker 4: I think I'm going to go with book purely because
• 21:56
  Speaker 4: I have I've eaten the whole series. I've been able
• 21:59
  Speaker 4: to make a judgement, whereas, like so I've been able
• 22:02
  Speaker 4: to I was able to just really enjoy all four
• 22:04
  Speaker 4: because I've only got one Onesea's in Evolved Campus, but
• 22:07
  Speaker 4: they're like inanely close.
• 22:11
  Speaker 3: Yeah, I love that.
• 22:13
  Speaker 1: Wow.
• 22:14
  Speaker 3: Well, all right, Stanley Balley, what's the tea?
• 22:36
  Speaker 2: What's the tea? My tea is why there's so many
• 22:41
  Speaker 2: brands faking scandals right now? Have you guys seen this?
• 22:46
  Speaker 6: Yes?
• 22:46
  Speaker 2: Yeah, so obviously this is something that we've probably been
• 22:50
  Speaker 2: seeing more and more. But I was inspired to bring
• 22:52
  Speaker 2: it to the show today because I saw a post
• 22:54
  Speaker 2: from Business of Fashion and they also did a whole
• 22:57
  Speaker 2: podcast episode on this on their show The Debris, basically
• 23:00
  Speaker 2: breaking down why has this become a huge trend in
• 23:03
  Speaker 2: the marketing space? And they were talking about it specifically
• 23:06
  Speaker 2: in the beauty space. But I feel like I've seen
• 23:09
  Speaker 2: it far and wide in a lot more than beauty brands.
• 23:12
  Speaker 2: You guys feel the same, yeah, yeah, which is wild.
• 23:15
  Speaker 2: So for anybody who kind of like isn't familiar with this,
• 23:18
  Speaker 2: because I am conscious that we all work in like
• 23:20
  Speaker 2: a marketing space, so maybe we like clock onto stuff
• 23:22
  Speaker 2: like this a little bit more than like the average bear.
• 23:25
  Speaker 2: But it's essentially when brand's engineer like fake scandals or
• 23:29
  Speaker 2: controversies for the purpose of like shock advertising, Like so
• 23:35
  Speaker 2: the purpose of like maybe rage baiting people or getting
• 23:38
  Speaker 2: that shock value.
• 23:39
  Speaker 4: It makes people stop scrolling because they're like, oh, literally
• 23:42
  Speaker 4: pun intended, what's the tea?
• 23:44
  Speaker 5: They're like what do We're in an attention economy and
• 23:46
  Speaker 5: we scroll so fast. And I think if you see
• 23:49
  Speaker 5: a notesapp or a tile that looks like an apology
• 23:51
  Speaker 5: or something, well, hang on. While I was preparing for
• 23:53
  Speaker 5: this episode, I saw a story. I saw a story
• 23:57
  Speaker 5: that was like I have to address something from a creator,
• 23:59
  Speaker 5: and I literally caused my podcast to be like, no,
• 24:01
  Speaker 5: what's this going to be? And then it was just fake,
• 24:04
  Speaker 5: like a fake apology. And I was like, well, you
• 24:06
  Speaker 5: got me.
• 24:06
  Speaker 3: Yeah, good job.
• 24:08
  Speaker 2: Yeah, well, because I was going to bring that up
• 24:11
  Speaker 2: as like a huge example the fake apology trend, which
• 24:14
  Speaker 2: I believe started in the lead up to Black Friday.
• 24:18
  Speaker 2: So we were seeing this a lot late last year,
• 24:21
  Speaker 2: where brands would be posting exactly like you described, Lucy
• 24:24
  Speaker 2: like a black tile with white texts that's like we
• 24:27
  Speaker 2: need to address something. And it basically is like a
• 24:29
  Speaker 2: faux apology that's designed to make you stop scrolling, but
• 24:33
  Speaker 2: then as you read into it, they're essentially apologizing for
• 24:36
  Speaker 2: their product being too great or their sale being too competitive.
• 24:39
  Speaker 4: Now, at the start, like maybe the first one I saw,
• 24:42
  Speaker 4: I was like, TIHI.
• 24:44
  Speaker 3: Haha, didn't think that much of it. Yeah, right, became like.
• 24:48
  Speaker 4: A tidal wave that, especially a Black Friday. I felt
• 24:51
  Speaker 4: like my whole feed was just colorful, like colorful squares
• 24:55
  Speaker 4: with text on it.
• 24:57
  Speaker 5: Yeah.
• 24:57
  Speaker 3: Like and I was like, yeah.
• 25:01
  Speaker 2: And I think that's the thing as well, kind of
• 25:03
  Speaker 2: like any like internet trend or marketing campaign that really
• 25:06
  Speaker 2: takes off, Probably the first one, you're like, good one,
• 25:10
  Speaker 2: Now you got me, You got me.
• 25:12
  Speaker 3: But then the more and.
• 25:13
  Speaker 2: More you see it, you're like, Okay, this is just
• 25:15
  Speaker 2: kind of boring and annoying. And like you said, like this,
• 25:20
  Speaker 2: you saw those in the lead up to Black Friday,
• 25:22
  Speaker 2: but you saw one this morning and you still got
• 25:24
  Speaker 2: fulled by yeah, And like I feel like I still
• 25:25
  Speaker 2: get fulled by it for like a millisecond as well,
• 25:28
  Speaker 2: And rather than making me have a chuckle kind of
• 25:31
  Speaker 2: kisses me off.
• 25:32
  Speaker 4: Yeah, I think as well, because at first I was like,
• 25:35
  Speaker 4: oh haha, but then I did see and I can't
• 25:37
  Speaker 4: remember what the creator was, but they made a video
• 25:40
  Speaker 4: about it, and they made a really good point that
• 25:44
  Speaker 4: you know, these fake apologies or fake scandals flooding the
• 25:47
  Speaker 4: feed actually washes away genuine accountability or messages from brands
• 25:54
  Speaker 4: that have to use that term miss the mark.
• 25:58
  Speaker 3: Yeah, how many times have we seen that place?
• 26:01
  Speaker 4: You know, like they take away from those moments where
• 26:04
  Speaker 4: brands or creators or someone has had to you know,
• 26:07
  Speaker 4: acknowledge actions or actually take accountability for something, and it
• 26:12
  Speaker 4: has then minimized or you know, pushed those ones.
• 26:16
  Speaker 3: To the side. And I was like, that's actually a
• 26:18
  Speaker 3: really good point. Yeah, so true.
• 26:20
  Speaker 2: And on the Debrief podcast I kind of spoke about
• 26:24
  Speaker 2: that as well. They were like, which brands can do
• 26:26
  Speaker 2: this and which ones can't. That's interesting and I don't
• 26:29
  Speaker 2: think that there is necessarily like a clear cut answer,
• 26:32
  Speaker 2: But when they were kind of talking about it, they
• 26:34
  Speaker 2: brought up like two examples, one where Colour Pop did
• 26:37
  Speaker 2: it in like a way that they thought was really
• 26:39
  Speaker 2: like tongue in cheek, and then Landcom did one where
• 26:41
  Speaker 2: they saw that yeah, where they sent out intentionally misaddressed
• 26:47
  Speaker 2: PR packs to people, so people were getting them and
• 26:51
  Speaker 2: not some of the creators and whatnot. People on the
• 26:54
  Speaker 2: PR list were getting it and it would be addressed
• 26:56
  Speaker 2: to like.
• 26:56
  Speaker 3: Me More and they yeah, you guys open at of course.
• 27:02
  Speaker 6: But I think I.
• 27:06
  Speaker 4: Would never I've never seen that package in my entire life,
• 27:11
  Speaker 4: but I've never heard of Kylie Jenner.
• 27:13
  Speaker 5: Yeah, but it was because they just announced Always Heldana
• 27:16
  Speaker 5: and Demean Moore as their global ambassadors to day before,
• 27:19
  Speaker 5: and in my opinion, that kind of scandal, it got
• 27:23
  Speaker 5: a lot of videos, right, A lot of people were like, holy,
• 27:25
  Speaker 5: should've got to meet More's package, including Kate Hudson. She
• 27:27
  Speaker 5: made a video which.
• 27:28
  Speaker 3: Is pretty iconic.
• 27:29
  Speaker 5: I think that why that one worked so well is
• 27:32
  Speaker 5: because no consumers were duped in the process. And I
• 27:36
  Speaker 5: think that with these scandals, it's like, you don't want
• 27:39
  Speaker 5: to alienate your audience or make them feel silly or
• 27:42
  Speaker 5: make them want to gotcha, because then you go, well, well,
• 27:46
  Speaker 5: I've lost trust in this brand, and we buy from
• 27:48
  Speaker 5: brands that we trust. So I think that brands kind
• 27:50
  Speaker 5: of get one shot at, like a really cheeky marketing tactic.
• 27:55
  Speaker 5: If it's play, if it's like playful and there's no
• 27:58
  Speaker 5: harm done play on my opinion.
• 28:00
  Speaker 4: That reminds me of Kali fragrances they did in April Fools.
• 28:06
  Speaker 3: Yep, and their April Fools.
• 28:08
  Speaker 4: I didn't look into this too much, so you know,
• 28:11
  Speaker 4: grain trust me broke. But they made some posts indicating
• 28:18
  Speaker 4: that they were discontinuing or wouldn't be restocking a very
• 28:24
  Speaker 4: popular fragrance, and as a result, a lot of people
• 28:28
  Speaker 4: went out and brought it and panic bought it because
• 28:31
  Speaker 4: they were like, well, that's my favorite fragrance.
• 28:34
  Speaker 3: I love that fragrance. And as a result they were like, no,
• 28:39
  Speaker 3: t he just kidding. And I don't really know what
• 28:42
  Speaker 3: the just kidding was. I don't know if it was like, oh,
• 28:44
  Speaker 3: there's actually more coming.
• 28:45
  Speaker 4: Or whatever, but there was I saw a TikTok and
• 28:47
  Speaker 4: people were quite upset because they were like, you've now
• 28:50
  Speaker 4: caused people to go and spend a lot of money.
• 28:52
  Speaker 4: I'm sure I hope that they rectified it and were like, no,
• 28:55
  Speaker 4: it's okay, you can cancel your orders or whatever. Yeah,
• 28:59
  Speaker 4: but that's a really good example of what you're saying,
• 29:01
  Speaker 4: is how like you can't play a trick on your
• 29:05
  Speaker 4: customers like that leaves them at a disadvantage either feeling
• 29:09
  Speaker 4: silly or monetary.
• 29:12
  Speaker 3: Yeah, like actually losing out.
• 29:13
  Speaker 2: Because I think that's the risk that these brands are taking.
• 29:17
  Speaker 2: Whether it's huge brands like that or small brands. It
• 29:19
  Speaker 2: either can lead to moments of virality or you know,
• 29:23
  Speaker 2: like you could erode your customer basis trust. And it's like, yeah,
• 29:29
  Speaker 2: which is which one is more worth it? Yeah, Because
• 29:32
  Speaker 2: in that podcast as well, they were talking about, like
• 29:34
  Speaker 2: with any social media campaign, it is can be really
• 29:37
  Speaker 2: difficult to see how marketing campaign can lead up to
• 29:40
  Speaker 2: tangible sales, Like obviously a lot of these things when
• 29:44
  Speaker 2: they were they were talking to some of the people
• 29:46
  Speaker 2: who like were actually the social media teams behind some
• 29:48
  Speaker 2: of these campaigns, and they would talk about the metrics
• 29:51
  Speaker 2: in terms of like saves and likes and follows and whatnot,
• 29:54
  Speaker 2: which of course is very important, but in terms of
• 29:57
  Speaker 2: actual sales or brand trust. And we pulled you chicks
• 30:01
  Speaker 2: as well to ask how that does impact your trust
• 30:05
  Speaker 2: in a brand, and thirty nine percent of you said
• 30:07
  Speaker 2: that fake marketing scandals impact their trust, and fifty one
• 30:11
  Speaker 2: percent said it depends what it is.
• 30:13
  Speaker 4: And also, what was the stat on how many people
• 30:16
  Speaker 4: are over fake scandals and apologies is a marketing tactic?
• 30:22
  Speaker 2: Seventy seven percent.
• 30:24
  Speaker 3: Yeah.
• 30:25
  Speaker 5: I do somewhat empathize with brands though, because in that
• 30:29
  Speaker 5: Business of Fashion article they referred to these kind of
• 30:32
  Speaker 5: like orchestrated fake scandals as the gorilla marketing of twenty
• 30:35
  Speaker 5: twenty six. And obviously gorilla marketing started as a way
• 30:38
  Speaker 5: for small businesses to compete in the ad space, where like,
• 30:41
  Speaker 5: you don't have the money to buy a billboard or
• 30:43
  Speaker 5: a TV commercial, but you need people talking about your brand.
• 30:45
  Speaker 5: A social media post is free, it's free to do
• 30:48
  Speaker 5: so if you're a small brand and you're trying to
• 30:50
  Speaker 5: garner some attention and get people having eyes on your brand,
• 30:54
  Speaker 5: it's one of those things where like, well, this is free,
• 30:57
  Speaker 5: doesn't cost me anything.
• 30:58
  Speaker 4: Yeah, I do think it's too an extent though, I
• 31:00
  Speaker 4: do find it very frustrating when you see brands. You know,
• 31:06
  Speaker 4: I've seen videos online where people fake a robbery. Oh yeah,
• 31:10
  Speaker 4: and it's like, you know, someone's like, oh my god,
• 31:12
  Speaker 4: someone came in and stole this, and then the next
• 31:14
  Speaker 4: video it's like that want of the colleagues like taking
• 31:18
  Speaker 4: off the mask and like giggling because it's like, oh,
• 31:20
  Speaker 4: it's a prank that I do like those, I think
• 31:23
  Speaker 4: when it's just inherently dishonest and like an untruth, that's
• 31:29
  Speaker 4: where for me I find it quite tiring, because algorithms
• 31:34
  Speaker 4: reward negativity and clickbait and you know anger online that
• 31:41
  Speaker 4: I do think for me, marketing that's like positive and
• 31:45
  Speaker 4: helpful and kind goes a lot longer and a lot
• 31:49
  Speaker 4: further for me than you know, anything that's kind of dishonest.
• 31:55
  Speaker 2: I completely agree because I was thinking about that as well,
• 31:58
  Speaker 2: because some of the examples popped into my head where
• 32:01
  Speaker 2: even like fake confrontations with clients, like you know how
• 32:05
  Speaker 2: you'll see people and they're like in the hairdressing chair
• 32:07
  Speaker 2: and then they're like, oh, actually I don't I can't
• 32:09
  Speaker 2: afford to pay for this, or people getting their nails
• 32:11
  Speaker 2: done and maybe the customer isn't even in it, but
• 32:13
  Speaker 2: the person, the person doing the nails or whatever is like, oh,
• 32:17
  Speaker 2: well you have like and it's like a fake fight
• 32:19
  Speaker 2: between a client and the person offering the service, and
• 32:23
  Speaker 2: I'm kind of like, what's the point.
• 32:24
  Speaker 3: But again, it takes away.
• 32:25
  Speaker 4: From this real scenarios yeah, I know, maybe I'm just
• 32:28
  Speaker 4: deeping it, like maybe I'm just being boring.
• 32:30
  Speaker 3: It's like not that deep and it's a bit harmless.
• 32:33
  Speaker 2: But I think because it is, Yeah, exactly, I think
• 32:36
  Speaker 2: that's the thing. And like over half the chick said, like,
• 32:39
  Speaker 2: it does depend. I think that this is nuanced and
• 32:41
  Speaker 2: sometimes it can be funny. But what I think will
• 32:44
  Speaker 2: be really interesting to see because in that pot as well,
• 32:46
  Speaker 2: they were talking about how like the Sydney Sweeny American
• 32:49
  Speaker 2: Eagle campaign really blew the lid off this concept of
• 32:54
  Speaker 2: rage bait marketing, whether it's fake scandals or purposefully rage
• 32:59
  Speaker 2: and using campaigns, and that we're going to see more
• 33:02
  Speaker 2: and more of this, and they're like, this is just
• 33:04
  Speaker 2: the beginning. However, I wonder how long it will stick
• 33:08
  Speaker 2: around because previously these fake scandals were designed to stop
• 33:12
  Speaker 2: a scrolling right, but now that we are constantly questioning
• 33:17
  Speaker 2: what is real on our feeds, especially with AI. Every
• 33:20
  Speaker 2: single second post, I'm like, is this AI? And I question, like,
• 33:25
  Speaker 2: at least half my feed's got me good.
• 33:28
  Speaker 3: Yeah, they've got us so good. I was like, the
• 33:31
  Speaker 3: bunny's got me so bad. Actually, the Bunny's got me bad.
• 33:34
  Speaker 2: Yeah, so I'm like, is this actually going to be
• 33:37
  Speaker 2: an effective form of marketing in twenty twenty six and.
• 33:40
  Speaker 3: Go really good?
• 33:41
  Speaker 2: Because we're so used to seeing stuff that's fake now
• 33:44
  Speaker 2: that it's almost going to be like content that is
• 33:46
  Speaker 2: real and authentic is actually going to be the outlier,
• 33:50
  Speaker 2: not a fake scandal. And you know, like I still
• 33:53
  Speaker 2: follow and love a lot of brands that have also
• 33:58
  Speaker 2: done the fake apology post. I don't think it inherently
• 34:02
  Speaker 2: also comes from this sinister place where people are like
• 34:05
  Speaker 2: doing the like Villain hand twelve, where they're like, let's
• 34:10
  Speaker 2: get them.
• 34:12
  Speaker 5: So much marketing is taking risk, taking calculated risk, and
• 34:16
  Speaker 5: you do your best to kind of look at what
• 34:19
  Speaker 5: you're doing anything like is this ethical? Is it's going
• 34:21
  Speaker 5: to land? Well? Sometimes we miss them, Mark.
• 34:24
  Speaker 3: Yeah, sometimes we miss them.
• 34:28
  Speaker 2: Oh my god. Well that's a wraps today. Thanks so
• 34:32
  Speaker 2: much for coming on, Lucy, Thanks for having me every week.
• 34:35
  Speaker 2: It was an absolute joy to have you back on
• 34:37
  Speaker 2: the show. For any of the chicks who don't already
• 34:39
  Speaker 2: follow you, where can they find you at?
• 34:40
  Speaker 5: Lucy m Neville on TikTok and Instagram And I, as
• 34:44
  Speaker 5: you said, I have a podcast called I'm Waking Up
• 34:46
  Speaker 5: where we talk through anonymous dilemmas, mental health kind of
• 34:48
  Speaker 5: stuff for the deep thinkers, overthinkers and deep feelers.
• 34:53
  Speaker 6: I love that.
• 34:55
  Speaker 2: Got two of them, rap tug at my fur well.
• 34:59
  Speaker 2: Thank you so much again, and thanks to you chicks
• 35:01
  Speaker 2: for having us in the holes.
• 35:02
  Speaker 3: We love to be here.
• 35:03
  Speaker 2: Love you, bye bye