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How a Family-Owned Brewery Pivoted to Non-Alcoholic Beer
In this episode of The Pivot Podcast, Lucas and Luna explore how a century-old family brewery, once known for its traditional lagers, pivoted to non-alcoholic beer and found a surprising new growth engine. The episode centers on the 2023 decision by the German brewery Clausthaler to rebrand its entire portfolio around alcohol-free brews, a move that initially puzzled loyalists but ultimately paid off. By 2026, non-alcoholic beer accounted for 40 percent of the brand's revenue, up from just 5 percent in 2020. The hosts break down the strategic steps: identifying a shifting consumer trend…
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