Latest / The Association Podcast
Empowering Members to Tell the Brand Story with Mark Hayes
On this episode of The Association Podcast, we're talking about brand messaging. We welcome Mark Hayes, Vice President of Communications from the Farm Credit Council. Despite being a small staff, Farm Credit Council is amazing at leveraging its communication and social channels to deliver targeted messaging to specific, intended audiences. We get to hear about how they differentiate themselves from similar organizations and how their members are the key to the authentic brand story when delivering targeted communications.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.