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Name It & Claim It Innovation w. Jim Weber
Host Justin McMenamy continues the multi-episode conversation with Jim Weber about leadership lessons and innovation, revisiting Jim’s advice that companies should declare themselves innovative even if they aren’t.
The conversation centers on how widespread “innovation” claims make the term vague, drawing a parallel to corporate “greenwashing,” and debate whether innovation is a thing, a feeling, or simply “greater than or equal to zero.”
Jim jokes about how C-suite executives settled on spending 3.5% of sales on innovation, while Justin warns that declarations can cause organizations to…
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