Latest / Chatting with The Experts with Paula Okonneh / AI for Entrepreneurs: A Practical Guide

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AI for Entrepreneurs: A Practical Guide · Chatting with The Experts with Paula Okonneh

• 0:02
  Hello, everyone, and welcome to another episode of Chatting with the Experts TV
• 0:08
  show with me, Paula Okonneh, your host.
• 0:11
  Every week, I bring to you exciting people that will teach you, educate you,
• 0:17
  inspire you, so that at the end of the show, you will have learned something new.
• 0:23
  And this show is not just for women in the United States, but it's for
• 0:29
  women globally, because I learn something new every day and so do you.
• 0:34
  The title of this episode is the ABCs of AI part two.
• 0:41
  And why is it part two?
• 0:42
  Because we did an episode about two weeks ago on the real magic of AI, in which my
• 0:48
  guest Angela Heath, ooh she taught us so much about chat GPT and how to tame it so
• 0:55
  that it acts and behaves like, or works, I should say, as a personal assistant.
• 1:03
  Today, she's on again, and we will be talking about how to use AI to generate
• 1:09
  a customer avatar that you can use for your marketing, for targeting your
• 1:15
  customers, and also how to use AI to customize your social media reels.
• 1:24
  And with that, I want to welcome Angela Heath to part two of AI.
• 1:32
  Angela, thank you so much for saying yes and for coming on again.
• 1:37
  Hello Podcast Paula, it is my pleasure to be with you again.
• 1:43
  Well, part one was such a hit that you and I knew we needed to do part two.
• 1:48
  And I know we ended the first recording by saying, mmmm, we'll do
• 1:52
  a part one, but we weren't sure, but there's been demand for part two.
• 1:56
  So here you are.
• 1:57
  Thank you.
• 1:59
  Okay.
• 2:00
  So, I'll tell you a little bit about her or maybe let me let you this time.
• 2:04
  I mean, we did a part one already, so just tell us a little bit about you,
• 2:09
  just a snippet of all the marvelous things that you do before we launch into
• 2:14
  what we're going to talk about today.
• 2:15
  Okay.
• 2:16
  Well, I am a speaker, trainer, author, and I am an AI enthusiast.
• 2:23
  So I help people become self-employed and help the self-employed people grow
• 2:28
  their businesses by creating a book that makes them stand out in the industry so
• 2:34
  they can get media attention, profitable partnerships, attract more customers.
• 2:41
  And I'm also the owner of the AI Biz Generators and a non-techie tech.
• 2:46
  And if I can create something from AI to sell, so can you.
• 2:53
  I agree.
• 2:54
  I totally agree.
• 2:57
  So, you talked about how we can customize a chat GPT as business
• 3:03
  owners and use that for targeting our customers and for marketing to them.
• 3:08
  Can you do that?
• 3:09
  Really?
• 3:11
  Absolutely.
• 3:13
  You ready to get started?
• 3:14
  Ready.
• 3:15
  I'm so excited.
• 3:16
  So here goes.
• 3:17
  Okay, so we're gonna go back to chat GPT.
• 3:23
  The reason I love to start with chat GPT, because I called chat GPT, Grandpa.
• 3:33
  Grandpa,
• 3:33
  you know, open AI is the one that actually made these tools available
• 3:41
  to us, so I love to call it, Grandpa.
• 3:46
  So let's go over to grandpa.
• 3:49
  And we talked a little bit in part one about these GPTs.
• 3:55
  That these are customized.
• 3:57
  Now, if you don't have the paid version, you won't be able to create your own.
• 4:03
  These are custom instructions where you train the A.
• 4:08
  I.
• 4:08
  On your information.
• 4:10
  You tell it.
• 4:11
  I want you to do X, Y and Z.
• 4:14
  And this is step one, this is step two, and this is step three, and it will
• 4:17
  follow your instructions, and it will even prompt the person who's using it.
• 4:23
  It will prompt them.
• 4:24
  So let's go over to Explore GPT's, and I encourage everybody, go over
• 4:30
  there and see all of these wonderful tools that are available to you.
• 4:37
  So we're talking about customer avatars.
• 4:40
  So we just put up in the search box Customer Avatar.
• 4:47
  We all know how important understanding our customer really is because when
• 4:53
  we understand our customer, then we will respond to their needs in
• 4:59
  a very specific way that will draw them into us and let them know, yeah,
• 5:05
  we're the person who can help you.
• 5:07
  So I just put the search name in, Customer Avatar.
• 5:12
  Oops, sorry.
• 5:13
  And I wanted you to see, look at all the possibilities.
• 5:17
  Look at all of these possibilities.
• 5:20
  And there are more.
• 5:22
  I feel like it almost never ends because you can see more.
• 5:25
  Let's just choose, let's just choose the one up at the top.
• 5:29
  And it says this is a bot that's going to help you clearly identify
• 5:33
  your ideal customer avatar.
• 5:36
  And let's take a look at that tool.
• 5:42
  Is my chat GPT slow today or is it working?
• 5:46
  Okay, there you go.
• 5:48
  Start chat.
• 5:50
  Now we have two options for where we can get started.
• 5:54
  It's asking us how do you want to get started and it's also saying help
• 6:01
  me learn more about your customer.
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  Now with all of these customer avatars, you have to give it some information.
• 6:09
  You've got to give it some information so it can get started.
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  So let's give it a little bit of information here.
• 6:18
  You just click on Let's get started.
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  It's going to tell you everything it will produce for you.
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  So it's going to do demographics, psychographics, personality traits,
• 6:31
  behavior characteristics, branding, fears, pain points, all of the things
• 6:37
  that we would then create for you.
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  A wonderful targeted marketing program.
• 6:44
  So, Angela, did you tell it anything or you just, I mean,
• 6:48
  these are kind of like generic.
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  It knows that these are things that humans face, you know, brand interaction,
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  fears and frustration, pain points.
• 6:57
  These are the...
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  for the way this guy created this GPT, this is the profile that once
• 7:06
  we tell this tool a little bit about who you're targeting, this is
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  what is going to produce for you.
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  Gotcha.
• 7:15
  All of these points.
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  We're going to use those to help us with marketing.
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  So the first, go ahead.
• 7:22
  I'm sorry.
• 7:23
  No, I said all right, let's go.
• 7:25
  All right.
• 7:26
  It said we can answer these questions one at a time so it
• 7:30
  can build the profile for us.
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  So the first two questions says our gender and occupation and income.
• 7:38
  We just put that information down here.
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  So let's say it's a female.
• 7:43
  What your customers, who do they tend to be female...
• 7:46
  and to be female over 40.
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  Over 40, any particular occupation?
• 7:53
  Not well, entrepreneurs for the most part.
• 7:57
  Okay.
• 7:57
  Entrepreneurs.
• 8:01
  And then we're going, it also asks, what's their average annual income?
• 8:07
  Ooh, let's just guess.
• 8:10
  I'll say a hundred thousand.
• 8:13
  Okay.
• 8:13
  A hundred thousand.
• 8:15
  You've got a high end avatar because believe it or not, only
• 8:20
  14 percent of businesses in the U.
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  S.
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  Bring in 100, 000 or more.
• 8:27
  Isn't that really ridiculous?
• 8:29
  Yeah.
• 8:32
  So we push enter and everything that we tell it is going to build it right in.
• 8:39
  Now, this is just one tool.
• 8:42
  And if you look at it, it's asking us to fill out all of this information
• 8:48
  so it can build this avatar for us.
• 8:51
  That's the way many of these tools work, but for me, I feel like that if
• 8:56
  I already know all of this information, what am I using the tool for?
• 9:00
  You get what I mean?
• 9:01
  Yeah,
• 9:02
  I already know you're asking me questions.
• 9:04
  What's the geographic location?
• 9:06
  If I already know that I don't really need any kind of generator.
• 9:11
  So let me show you my tool.
• 9:15
  Okay, because I was going to say, how do you, you know, kind of, filter that?
• 9:19
  So I guess this is why you're showing me your tool.
• 9:21
  Okay, let's go.
• 9:22
  Yeah, I mean, a lot of them will ask you a bunch of questions.
• 9:26
  But if you already know the answers, you don't need a tool.
• 9:32
  You already know who your customer, you know, everything
• 9:34
  about your customer avatar.
• 9:35
  So the way we build our tool is you only have to answer a few questions because
• 9:43
  what this tool is going to do is the description that you provide and what
• 9:50
  you are selling, it's actually going out there to find the people who are
• 9:57
  actually looking for the service, and it's going to tell us who those people are.
• 10:03
  So let's do your avatar.
• 10:07
  Paula, you said it's a woman 40 and older.
• 10:11
  Mm hmm.
• 10:13
  You said they're making a hundred grand.
• 10:15
  I threw that out.
• 10:16
  I told you I was pulling a figure I have
• 10:19
  And you said they're entrepreneurs.
• 10:21
  Yes.
• 10:22
  Do you know anything else about them?
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  Anything at all?
• 10:25
  Do you know anything about their psychographics?
• 10:29
  What are some of their dreams?
• 10:32
  So these are women who have, for the most part, they're going to be empty
• 10:40
  nesters or they're already empty nesters.
• 10:43
  They want to have a business that enables them to travel
• 10:50
  Alright.
• 10:50
  So they can work remotely in other words.
• 10:53
  Okay...
• 10:54
  with their business.
• 10:55
  Okay.
• 10:56
  And what are you selling to your customer?
• 11:00
  Because we want to make sure that these folks who are interested in
• 11:05
  what you are selling, that's where we want that intersection to come in.
• 11:09
  So what would you be selling or how would you be helping?
• 11:15
  So for most of them, I am coaching them and
• 11:20
  Business coaching?
• 11:21
  Business coaching.
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  And that's it for the most part.
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  And a majority of them, you know, they want to work remotely, but they're still
• 11:33
  a bit uncomfortable with technology.
• 11:35
  So getting them comfortable with technology.
• 11:39
  Okay.
• 11:39
  So I'm going to say business coaching and technology, I'm
• 11:47
  just going to say coaching.
• 11:49
  Yes.
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  And are you talking to women all across the country or particular region or what?
• 11:56
  It's global.
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  So, you know, my audience tends to be from...
• 12:00
  and I say global because it's Africa and the Caribbean and anywhere in between.
• 12:05
  Okay.
• 12:05
  Let's say global.
• 12:07
  All right.
• 12:07
  Okay.
• 12:08
  So now this is what makes this tool a little bit different.
• 12:12
  It didn't ask you a lot, right?
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  It has to get a feel for some of who you're targeting in order to
• 12:20
  create all of this great information.
• 12:24
  It gives you two avatars because they're segments of our audience, right?
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  We've got one segment that looks a certain way, and then we have another
• 12:35
  segment that looks slightly different.
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  Everybody has segments.
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  And that's one thing that is important for us to remember.
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  Because sometimes when we're targeting our main segment, you've heard people
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  say, I don't want to leave anybody out.
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  You're not going to leave anybody out.
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  You've got limited time, money, and energy target the person that really needs you.
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  So it'll give you some information about who this customer avatar is.
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  That you're going to use for marketing.
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  So we told it, okay.
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  It loves to travel, the personal growth, financial success.
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  Here are some of the really important things that we want to make sure we
• 13:26
  focus on as we work with these people.
• 13:30
  Those five most urgent goals, we want to make sure that we're helping them.
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  Now, this is supposed to be a combination of what you're selling and what they want.
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  So you should be able to help them to expand their business,
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  enhance their leadership skills, increase their revenue streams.
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  And here's their pain points.
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  You should be able to speak directly to these pain points.
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  So if they are feeling overwhelmed, they're lacking
• 14:02
  that balance in their lives.
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  They're not certain how to expand their business globally, and they
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  might even be feeling a little depressed because of the empty nest.
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  These things get into the heads of our audience.
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  And that's what we want our marketing to do.
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  So there's like 23 data points here that would be important for
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  us to understand as we begin to build out our marketing campaign.
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  But it goes on to tell you their values.
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  It tells you where do they get credible information from.
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  It tells us all of those things which are very important.
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  And this is the part I like too.
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  What are the five products that they will probably be looking for from you.
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  They're looking for, yes, your business coaching program, your
• 15:03
  leadership development course, your international business expansion
• 15:08
  toolkit, your time management app, your personal growth retreat.
• 15:14
  These are the next best offer, giving your skill set in terms of what
• 15:22
  you're offering and who they are.
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  So when we see this, we want to do a little more investigation to make sure
• 15:30
  that this is accurate because some of these ideas might be golden for you.
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  And it goes on to give you a lot of other details and it gives you another segment.
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  And this woman is a master's level entrepreneur.
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  She's doing pretty good.
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  She's making 150, 000.
• 15:50
  Now she's going to have some different needs, right?
• 15:54
  So this is the beauty of getting an avatar.
• 15:57
  I'm going to use this first one.
• 16:01
  All right.
• 16:01
  So very quick question.
• 16:02
  So, we initially started off with one that gave us so many different
• 16:09
  possibilities for our avatar for building our avatar, but you narrowed it down.
• 16:15
  I'm assuming you, you took some of those and you narrowed it
• 16:17
  down to this particular tool.
• 16:19
  You created this particular tool.
• 16:22
  Yeah,
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  Because you knew your customer.
• 16:25
  I created this tool because my customer is a person who's 45 years old, becoming
• 16:33
  self-employed, and they are afraid of AI.
• 16:37
  So when I was teaching chat GPT to my audience, they were getting a
• 16:44
  little confused about how to use it.
• 16:47
  I created a whole suite of business app generators so that you don't have to keep
• 16:54
  prompting and prompting and prompting.
• 16:57
  You can just put a little bit of information in and
• 17:00
  it produces results for you.
• 17:02
  Gotcha.
• 17:03
  And I need to point out to the listeners and viewers that Angela
• 17:06
  considers herself non techie.
• 17:09
  And so basically what you are saying is that if you can do this, so can they.
• 17:14
  Anybody can do this.
• 17:15
  There are tools now, they call them no code tools that we can all learn to use.
• 17:23
  And you can add that as a stream of income.
• 17:26
  So, for example, Paula, you could create a set of tools for your customer avatar.
• 17:34
  Tools that address those pain points.
• 17:37
  Tools that take them on their customer journey so you can see
• 17:41
  every step along the way what they are doing and what they need.
• 17:46
  You can do that yourself.
• 17:49
  You'll be amazed at what we can do with AI.
• 17:53
  That's awesome.
• 17:53
  That's awesome.
• 17:55
  All right, so let's continue.
• 17:57
  Okay, so let's take your avatar and since you have two, I'm
• 18:02
  just going to copy and paste.
• 18:04
  Most of the time I don't have to copy and paste.
• 18:07
  This time I gave us two.
• 18:09
  I'm just going to copy this and we're going right back over to grandpa.
• 18:16
  We're going to start a fresh chat because we don't want that anymore.
• 18:23
  Any of these tools that is causing us to do all of the work, we want
• 18:29
  to try to use AI to avoid it.
• 18:31
  So we, we have this avatar.
• 18:34
  So now we want to say create.
• 18:38
  a custom marketing campaign for the following avatar.
• 18:50
  Our goal is to...
• 18:53
  what's the goal like the first step you want people to take with you?
• 19:02
  You know,
• 19:04
  to realize this now that they can use AI for themselves, like you said that the the
• 19:12
  people that you were coaching 45 years old and upwards were getting confused with AI.
• 19:22
  I want to do the similar thing.
• 19:23
  Our goal is to let them know that there's freedom using AI for their own business.
• 19:33
  So not to be afraid of AI.
• 19:35
  Our goal is to...
• 19:36
  but what offer?
• 19:38
  What's the first thing they do when they work with you?
• 19:41
  Do they come right into your coaching program?
• 19:43
  Or do they come into something else?
• 19:45
  Oh, they come straight into the coaching program.
• 19:47
  Okay.
• 19:47
  So our goal is to attract them into, that's what a marketing
• 19:52
  goal is for business purposes.
• 19:54
  So our goal is to attract them into your coaching program.
• 19:59
  And once they get there, then you can tell them, Hey, you can use AI, you can
• 20:04
  do this, you can travel, you can remote.
• 20:06
  Our goal is to attract the customer into a paid coaching program,
• 20:20
  and I am going to put the avatar in.
• 20:23
  So I told it what I wanted to do.
• 20:26
  Here is the customer avatar.
• 20:33
  Okay.
• 20:39
  All right, and I'm just going to paste all of that right in there and say
• 20:44
  let's go build me a marketing plan.
• 20:48
  So now it knows everything about who we're trying to reach, and it is going to give
• 20:55
  us a summary of who this person is, right?
• 21:01
  And now it came up with messages based on who the person is.
• 21:06
  Now it's giving you a content strategy based on who the person is, and
• 21:11
  the fact that your goal is to get them into your coaching program.
• 21:15
  Now it's telling you how to build trust.
• 21:18
  Now it's telling you how to build your referral program, because that's
• 21:21
  going to be one of the ways you get them into your coaching program.
• 21:26
  So it's giving you all of what you need.
• 21:30
  Now let's just say you look at this and you say, this is fantastic.
• 21:36
  I love these messages these blog posts, webinars, any of this.
• 21:43
  You can take and say, give me more details.
• 21:46
  So you can say, I want to do a webinar on achieve work life balance,
• 21:52
  practical tips for busy entrepreneurs.
• 21:56
  That doesn't sound interesting.
• 21:58
  Let's see.
• 21:58
  I don't like any of those topics for those webinars.
• 22:03
  So we're going to just take this and highlight it because this is something
• 22:09
  that it said they would recommend that we do going back down to the chat box.
• 22:15
  We're going to say provide or generate.
• 22:18
  It doesn't matter.
• 22:19
  Generate a detailed implementation strategy
• 22:32
  to attract women into my coaching program
• 22:43
  using this tactic.
• 22:48
  And all I'm going to do is just paste in the piece that
• 22:51
  is said about webinars, right?
• 22:54
  It said that webinars and workshops live on that relevant topic is
• 23:01
  going to appeal to your avatar.
• 23:03
  It'll be one way for you to get them into your coaching program.
• 23:08
  So now it's going to build out my implementation strategy.
• 23:12
  It's telling us what topics to cover, what plans need to be in
• 23:16
  place, how we're going to promote it, even our registration process.
• 23:23
  All of the content we need to develop in our execution plan.
• 23:28
  It's got your follow up, your call to action, the metrics you need.
• 23:33
  This is complete.
• 23:35
  All you have to do is now follow this.
• 23:37
  It's even spelling it out.
• 23:39
  You're going to plan for three months, and these are the things you're
• 23:43
  going to do over those three months.
• 23:45
  Isn't that great?
• 23:46
  This is awesome.
• 23:48
  I love that.
• 23:49
  So this is the value of understanding your avatar.
• 23:54
  And then once you understand this avatar, you will be able to pinpoint all of
• 24:01
  your promotions, your content, your educational program any kind of programs
• 24:08
  that you create new will take all of who you're serving into perspective.
• 24:15
  So you are creating something that they want.
• 24:19
  That you know is going to solve their problem.
• 24:25
  Isn't this awesome?
• 24:27
  This is great.
• 24:29
  All right.
• 24:31
  So there's a solution.
• 24:32
  I love about AI.
• 24:32
  Yeah.
• 24:33
  I mean, we can do, you know, let me tell you.
• 24:38
  I had a customer who used to work for a small business development center.
• 24:45
  And when he saw what I did with just this one tool, he said,
• 24:49
  Angela, we hired somebody to come in and develop this whole thing.
• 24:54
  We paid them 40, 000.
• 24:58
  Now, of course.
• 25:00
  They would generate more than this because, you know, when we
• 25:03
  come in and we have, you know, the marketing gurus come in, we end up
• 25:07
  with a playbook about this thick.
• 25:10
  It's got our fonts and our branding and, you know, it's got all our message.
• 25:14
  It's got all of that.
• 25:15
  You can develop this out of what we're doing right now, you just have
• 25:19
  to go piece by piece and expand it.
• 25:22
  But most of the time, Paula, we don't need all of that.
• 25:28
  Right here, what we've gotten right here is enough of us to do a really good job.
• 25:34
  If we want to know one of the blog posts that it recommended, we just
• 25:38
  highlight it and put it down there and say, Hey, give me a blog post on
• 25:42
  this subject targeting this person.
• 25:45
  My goal is to get them in the coaching program.
• 25:47
  But again, we do need to point out, like we said in part one, that no
• 25:53
  matter what AI generates, you need to use that as your starting point.
• 25:58
  Don't just copy it verbatim and just implement it.
• 26:02
  Look at it.
• 26:04
  You still need to customize it to suit your human person,
• 26:09
  because it's been generated.
• 26:11
  It's kind of like you can say generic, but at least it's a starting point.
• 26:15
  Correct?
• 26:16
  Yes, absolutely.
• 26:18
  All of this that we're going to take out of AI.
• 26:22
  You know, we're going to vet all of the numbers.
• 26:24
  We're going to maybe even if it's some idea of a new product or service
• 26:29
  we want to offer, we're going to go to our clients and say, Hey,
• 26:33
  I'm thinking about offering XYZ.
• 26:35
  Give me some feedback on that.
• 26:37
  Go to your existing clients.
• 26:39
  When you're in networking groups, you can throw it out in small groups.
• 26:42
  Hey, I'm thinking about starting this new blah, blah, blah.
• 26:46
  I love, to, to connect with people, get some feedback.
• 26:49
  You do your customer research always.
• 26:53
  Always do your customer research.
• 26:55
  We want that to be something that you do realize you still got to do some work with
• 27:01
  just making it easier, but you still do have to, you still have to do some work.
• 27:05
  All right.
• 27:05
  So, There's so much else to learn.
• 27:07
  Our time is ticking by.
• 27:09
  We said or we promised to show you how to create reels, social media reels.
• 27:16
  Yes.
• 27:17
  We have time for that, don't you?
• 27:19
  We've got a quick time for that.
• 27:21
  Now this is right now, it's a free tool right now.
• 27:26
  But when you use free It's going to be slow, so I'm not even sure
• 27:32
  if we'll be able to you know, get through the whole thing.
• 27:36
  But what this Opus Clip does, you can upload a short video and it's going
• 27:44
  to turn it into social media reels.
• 27:48
  Okay.
• 27:49
  Right now.
• 27:50
  First question.
• 27:50
  I'm sorry to cut you short.
• 27:52
  Opus clip.
• 27:53
  Is that part of chat?
• 27:55
  Open AI?
• 27:56
  Is it part of chat GPT?
• 27:59
  How do we get this Opus clip?
• 28:02
  You just got to go to opus.com.
• 28:06
  It's own tool.
• 28:07
  It's not part of chat GPT.
• 28:09
  Okay.
• 28:09
  All right.
• 28:09
  Great to know that.
• 28:10
  Okay.
• 28:11
  Let's keep going.
• 28:12
  And it's so easy.
• 28:14
  You just choose a video.
• 28:17
  You're going to go over and open up a video.
• 28:23
  I've done it with a video that it's been like, you know, I did one for 30 minutes.
• 28:30
  I was trying to see if I could find one that was much shorter for
• 28:34
  this demo and maybe it'll generate.
• 28:38
  That's it.
• 28:39
  There's nothing else for me to do.
• 28:41
  So we're going to upload it and it is going to generate up to.
• 28:49
  Now, this is, I think, about a nine minute clip that I'm uploading, so
• 28:54
  it will generate up to 100 clips.
• 28:57
  That's the max for whatever you upload.
• 29:00
  Wait a minute wait a minute.
• 29:01
  I'm so, blown away by this that I can't even speak properly.
• 29:05
  So you went to, you uploaded a nine minute clip of a pre recorded video and from that
• 29:12
  it's going segmented into multiple reels?
• 29:17
  Is that what you're saying?
• 29:18
  It is up to 100.
• 29:21
  It can give you up to 100.
• 29:22
  And this is the thing.
• 29:24
  It can add anything that you need to add to it.
• 29:28
  Now, of course, I'm on the free version, so I don't have access to the power
• 29:34
  of it, but it can do your hashtags.
• 29:38
  It can generate all kinds of things.
• 29:41
  Here's some examples of.
• 29:44
  You know what you could do with it.
• 29:47
  Right.
• 29:47
  So these aren't ours because ours is still generating, but I should
• 29:54
  have said to do the captions, but I didn't want to take so long for it to
• 30:01
  generate because I hope that we'll be able to see something before we end.
• 30:07
  But this is just one of many tools that are out there.
• 30:13
  There are many.
• 30:13
  But I like this because I thought it was easy to use.
• 30:19
  I am always looking for free tools that are easy to use.
• 30:26
  And I was going to see here's my 30 minute one.
• 30:29
  I'll show you what it did for my.
• 30:32
  30 minute one.
• 30:34
  Look, it did 99.
• 30:37
  Oh,
• 30:39
  and so they added 99.
• 30:43
  I don't like 45.
• 30:45
  So what?
• 30:46
  Right?
• 30:48
  I still have over a month.
• 30:50
  Like, I know I'm not gonna like this because you see how it's cut off.
• 30:54
  Yeah, this is me giving a demo.
• 30:56
  So I won't even look at that one.
• 30:58
  I'll go down.
• 30:59
  Look at that.
• 31:00
  I don't like the way my face looks.
• 31:01
  I'm going to go down.
• 31:03
  Okay.
• 31:04
  That's a close up.
• 31:06
  Look at that one.
• 31:07
  Let's try this one.
• 31:09
  That looks a little better.
• 31:11
  Let me turn on the share sound so at least you can hear that, what it sounds like.
• 31:20
  Okay, let's listen.
• 31:20
  Okay.
• 31:22
  And so when we go over to Perplexity AI, it's going to give us the source.
• 31:27
  Right in its response, so we don't have to be concerned about that.
• 31:33
  And so when we go over to Perplexity AI, it's going to give us the source.
• 31:38
  This is like, and then.
• 31:41
  So, it will give you, like, up to a minute.
• 31:43
  It just depends on where you where it's cutting off.
• 31:48
  Okay.
• 31:49
  The paid version, you can give it keywords.
• 31:52
  And so it will.
• 31:53
  Clip according to your keywords.
• 31:56
  Alright.
• 31:57
  Because of course it generates a transcript.
• 31:59
  Yeah.
• 32:00
  And it's pulling from the transcript
• 32:02
  Let's see what this is.
• 32:05
  How are you?
• 32:07
  Hey, Angela, happy Monday to you and your audience.
• 32:11
  I'm just loving having the opportunity to listen to you.
• 32:15
  And I just wanted to say for everybody, anybody who's going to have the
• 32:18
  opportunity to hear this know that Angela Heath knows what she's talking about.
• 32:25
  Hey, how are you?
• 32:26
  I see that would be a good promotion, right?
• 32:29
  Yeah.
• 32:30
  Great promotion.
• 32:32
  Yes.
• 32:33
  It's free.
• 32:34
  I can download this and I can load it into my social media
• 32:40
  manager and I've got all of these.
• 32:44
  This is free!
• 32:45
  For clips.
• 32:46
  Yeah.
• 32:48
  Let's see what this is.
• 32:50
  I don't even try to do that anymore because every day that I breathe,
• 32:54
  there's numerous tools being introduced.
• 32:57
  But what I want to say to you is that it's a continuous learning process,
• 33:03
  but this is the way you get your tools.
• 33:07
  I don't even try to do that anymore because every day out there,
• 33:10
  but you get the drift of this.
• 33:12
  This is fantastic!
• 33:16
  This is powerful because I like that clip in particular.
• 33:19
  Because it it showed you, okay, I need to show up, there we go.
• 33:25
  It, it gave us an opportunity to see that it read through the, it's
• 33:29
  reading through the transcripts and in turn pulling up some really good
• 33:36
  clips, you know, that you can use.
• 33:39
  Yeah.
• 33:40
  That one, that last one, I mean, made me lean in to say,
• 33:42
  okay, what's she talking about?
• 33:43
  I wanted to know what she's talking about.
• 33:46
  Yeah, but when you have the free version, it's going to take a while
• 33:50
  for the clips to generate because of course the paid people go before you.
• 33:55
  So when I was just looking over real quickly to see if our new one
• 34:00
  was done, and it's not done yet.
• 34:03
  So all of the people with the paid version.
• 34:06
  Got in front of us.
• 34:08
  It's alright but you were able to demonstrate to us.
• 34:12
  I mean, what can be done.
• 34:14
  So at least we know the possibilities.
• 34:17
  I mean, and how it functions.
• 34:19
  And here's the deal.
• 34:20
  This is my final thought.
• 34:24
  And I said this on the first one, but I think it bears repeating.
• 34:28
  A lot of people are afraid of AI, because every time we listen to the
• 34:33
  news, there's something negative.
• 34:35
  And AI is a tool like a hammer.
• 34:39
  You can use a hammer to build a beautiful home, or you can use a
• 34:43
  hammer to bash in someone's head.
• 34:47
  But you don't blame the hammer.
• 34:50
  You blame the evil people.
• 34:52
  So yes, people are going to do some bad things with AI tools.
• 34:56
  We can't get around it.
• 34:58
  We, if we knew how to stop crazy, bad people, you know, we wouldn't even be
• 35:04
  living on earth, but don't be afraid.
• 35:08
  There's more good for those of you who don't have huge teams,
• 35:13
  like I'm my only employee.
• 35:15
  I have subcontractors that I work with.
• 35:19
  They're part of my team, but I am the only employee.
• 35:23
  If you have a small team, don't say, Oh, I'm going to get, you
• 35:28
  know, into this AI thing and then I'll fire one of my team members.
• 35:32
  No, don't fire them.
• 35:35
  Help your team members understand how to serve you better.
• 35:39
  So my VA, now she can do the work of two and a half VAs because she
• 35:46
  knows the shortcuts and the tools she can use to serve me better.
• 35:50
  I can get more work done.
• 35:53
  So don't get rid of people, help the people to understand how to be
• 35:59
  more efficient and more effective and take advantage of these tools.
• 36:04
  A lot of these things won't even be free probably in a few months.
• 36:09
  So while they are, take advantage of them to grow your business.
• 36:16
  I think you hit the nail on the head when you said that do, if you have a
• 36:22
  team, don't get rid of your team because I think that's where the fear is.
• 36:27
  Am I going to lose my job to AI?
• 36:29
  But you've addressed that.
• 36:31
  Use AI to teach your team how to be better at what you do.
• 36:37
  Want them to do for you.
• 36:39
  Enhance your business, grow your business.
• 36:42
  You know, because as we said earlier on, even though you use AI in the
• 36:46
  first instance, to create a custom avatar, even that needs to be tweaked.
• 36:51
  And you need somebody, you need human eyes on it to look through and make sure that
• 36:56
  it's actually relevant for your target audience or the person that you know,
• 37:02
  or your particular client or customer.
• 37:04
  So as you said, in part what AI is here to stay, but we've got to use it responsibly.
• 37:13
  Yes.
• 37:14
  I agree.
• 37:16
  Angela, this has been fantastic.
• 37:18
  I don't want to take any more of your time.
• 37:20
  I mean, I have learned so much and I know my guests have learned a lot from you.
• 37:25
  Tell us where we can find you online, please.
• 37:28
  You know, I hang out probably the most on LinkedIn.
• 37:32
  I am the real Angela Heath on LinkedIn, but I'm the creator
• 37:37
  of the AI biz Generator.
• 37:39
  So you'll be able to find me over there.
• 37:42
  So LinkedIn is the place to look for her.
• 37:45
  And look for the real Angela Heath.
• 37:48
  Not the false one.
• 37:49
  The real.
• 37:50
  Love it.
• 37:51
  I love it at home.
• 37:52
  And for those of you who have enjoyed what you just saw and would love to be a guest
• 37:59
  on my show, please reach out to me on my website, which is chattingwiththeexperts.
• 38:03
  com.
• 38:05
  You can also connect with me on LinkedIn.
• 38:07
  That's probably the best place to connect with me.
• 38:09
  Just search for Paula Okonneh.
• 38:11
  You'll find me there.
• 38:12
  I'm on Instagram at, my handle is at chat underscore podcast, I always get this
• 38:19
  wrong, no, it's at chat_experts_podcast.
• 38:26
  And I'm on Facebook these days, just look for Paula Okonneh.
• 38:29
  Thank you, Angela.
• 38:32
  Thank you for having me.
• 38:33
  Absolutely.
• 38:34
  We may have to do a part three because part two was because
• 38:37
  of a demand, part three may be like, would you say yes to that?
• 38:42
  Absolutely.
• 38:43
  I love this stuff.
• 38:44
  If you can't tell, I love it.
• 38:46
  And I'd love for small business owners to learn how to use it because the
• 38:53
  big businesses, Paula, they've been using this for over a decade or two.
• 38:59
  And we didn't know.
• 39:01
  We're just getting a chance to get into it.
• 39:05
  Boy, oh boy, we learn something new every day.
• 39:08
  And this is evidence of that.
• 39:10
  Thank you again.
• 39:12
  Welcome.