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Wrapped Up 2024: Breaking Down Spotify Wrapped · The Infographics Show Podcast

• 0:14
  Speaker 1: Hey, everyone, ready for a deep dive into Spotify Wrapped
• 0:18
  Speaker 1: twenty twenty four. We're gonna go way beyond just those
• 0:21
  Speaker 1: colorful squares you're seeing everywhere.
• 0:23
  Speaker 2: Online exactly, and we're using a fantastic podcast called Wrapped
• 0:27
  Speaker 2: Up twenty twenty four as our guide.
• 0:29
  Speaker 1: They break down all the big trends and surprises from
• 0:32
  Speaker 1: this year's.
• 0:33
  Speaker 2: Wrapped So get ready to uncover some cool insights about
• 0:36
  Speaker 2: how the world listened in twenty twenty four.
• 0:38
  Speaker 1: Maybe even learn something new about your own listening habits too.
• 0:41
  Speaker 2: I know I already have. I was surprised by a
• 0:43
  Speaker 2: few things. Oh yeah, like what well for starters? Did
• 0:46
  Speaker 2: you see how Spotify expanded their listening personality feature?
• 0:50
  Speaker 1: Yeah, with all those new archetypes.
• 0:52
  Speaker 2: Like the nostalgic voyager for folks who love revisiting their old.
• 0:56
  Speaker 1: Phase, and the discovery trailblazer who are all about finding
• 0:59
  Speaker 1: the newest sounds.
• 1:00
  Speaker 2: I'm totally a nostalgic voyager myself.
• 1:03
  Speaker 1: I think I might be a mix of both. Yeah,
• 1:04
  Speaker 1: sometimes you create those familiar.
• 1:06
  Speaker 2: Tunes and sometimes you just gotta explore and see what's
• 1:08
  Speaker 2: out there.
• 1:09
  Speaker 1: It's all about finding that balance.
• 1:10
  Speaker 2: Right exactly, and it looks like Spotify is trying to
• 1:13
  Speaker 2: capture that balance with these personalized insights.
• 1:16
  Speaker 1: Definitely, it's a smart move to try to understand individual
• 1:19
  Speaker 1: listening habits.
• 1:20
  Speaker 2: Even better, speaking of understanding listening habits, this next new
• 1:24
  Speaker 2: feature is mind blowing.
• 1:26
  Speaker 1: Ooh, which one are you thinking? Of?
• 1:28
  Speaker 2: The Global playlist integration. Now you can compare your listening
• 1:33
  Speaker 2: habits with global trends.
• 1:35
  Speaker 1: Whoa hold on? So I could see like what people
• 1:37
  Speaker 1: in Japan are jamming to right now?
• 1:39
  Speaker 2: Pretty much? For example, the top song in Brazil this
• 1:42
  Speaker 2: year was Lma Levo by Pedrosumpio, no kidding?
• 1:46
  Speaker 1: And what about Japan? Any idea?
• 1:48
  Speaker 2: Well over in Japan everyone was listening to Idle by
• 1:51
  Speaker 2: Yo Sooby.
• 1:52
  Speaker 1: That's so cool. It's like you can travel the world
• 1:55
  Speaker 1: just through music, I know.
• 1:56
  Speaker 2: And Spotify also added an AI generated audio story this year.
• 2:01
  Speaker 1: An audio story. What's that?
• 2:02
  Speaker 2: It's like this little mini movie narrated by AI.
• 2:05
  Speaker 1: Really, what is it?
• 2:06
  Speaker 2: Narrate your entire year in music. They even weave in
• 2:09
  Speaker 2: your top songs and artists.
• 2:10
  Speaker 1: So it's kind of like a personalized year end review exactly.
• 2:14
  Speaker 2: And it's super fun to share online. Oh.
• 2:16
  Speaker 1: I bet people probably love seeing how the year in
• 2:18
  Speaker 1: music unfolds.
• 2:19
  Speaker 2: Okay, but enough about the new features. Let's get into
• 2:22
  Speaker 2: the actual music.
• 2:23
  Speaker 1: Yes, let's talk about the global listening trends.
• 2:26
  Speaker 2: You ready for this? No surprise is here, but the
• 2:29
  Speaker 2: queen herself, Taylor Swift is the most streamed artist globally.
• 2:34
  Speaker 1: I mean, come on, were you really expecting anyone else? Not?
• 2:37
  Speaker 2: Really? And her album Midnight's the Late Night Edition, it
• 2:42
  Speaker 2: just shattered records.
• 2:43
  Speaker 1: Yeah, I heard about that. What was it fastest to
• 2:45
  Speaker 1: three billion streams or something?
• 2:46
  Speaker 2: You got it? Fastest album in history to hit three
• 2:49
  Speaker 2: billion streams.
• 2:50
  Speaker 1: It's amazing how she manages to stay on top year
• 2:53
  Speaker 1: after year.
• 2:53
  Speaker 2: Well, she knows how to connect with her fans. Midnight's
• 2:56
  Speaker 2: really tapped into something.
• 2:57
  Speaker 1: Yeah, like that whole late Night introspect vibe. A lot
• 3:01
  Speaker 1: of people resonate with that.
• 3:02
  Speaker 2: Now. While Taylor maybe the queen of streaming, the top
• 3:05
  Speaker 2: streamed album globally is actually Sea Oh wow.
• 3:09
  Speaker 1: For SOS, that album was incredible.
• 3:12
  Speaker 2: Seriously, tracks like kill Bill and Snooze were everywhere this year.
• 3:16
  Speaker 1: Kill Bill was my personal anthem for a while there.
• 3:18
  Speaker 2: I feel that it's great to see such diverse music
• 3:21
  Speaker 2: topping the charts.
• 3:22
  Speaker 1: It really shows how global tastes are evolving and expanding.
• 3:26
  Speaker 2: And speaking of exciting new artists, Blu Ray's debut album,
• 3:30
  Speaker 2: Genesis was the fastest growing debut album globally.
• 3:34
  Speaker 1: No way, I haven't heard of them off to check
• 3:36
  Speaker 1: him out, do it.
• 3:37
  Speaker 2: It's amazing how Spotify can catapult these new artists into
• 3:41
  Speaker 2: the spotlight.
• 3:42
  Speaker 1: Definitely, it's creating opportunities for fresh voices to be heard
• 3:45
  Speaker 1: all over the world.
• 3:45
  Speaker 2: And speaking of shaking things up, Miley Cyrus's Flowers was
• 3:50
  Speaker 2: the most shared song on Spotify.
• 3:52
  Speaker 1: Flowers interesting. What do you think made it so popular?
• 3:56
  Speaker 2: I think it became this global anthem for self love
• 3:59
  Speaker 2: and power.
• 4:01
  Speaker 1: Yeah. I could see that, especially with the whole theme
• 4:03
  Speaker 1: of moving on and blooming on your own exactly.
• 4:06
  Speaker 2: And it wasn't just established ours like Miley making waves woo.
• 4:10
  Speaker 2: The Fastest Rising Artists list was full of brand new talent.
• 4:13
  Speaker 1: Who made the list anyone we should know about?
• 4:16
  Speaker 2: Well, one name that really stood out was Ice Spice.
• 4:19
  Speaker 1: Ice Spice, Yeah, I've heard that name.
• 4:20
  Speaker 2: Her collab with Nicki Minaj on Princess Diana went super viral.
• 4:24
  Speaker 1: Oh yeah, that was everywhere on TikTok. I bet that's
• 4:27
  Speaker 1: why she blew up so fast.
• 4:28
  Speaker 2: Social media is definitely changing the game. It's like a
• 4:31
  Speaker 2: whole new way to discover music, and.
• 4:33
  Speaker 1: It's giving artists like Ice Spice a chance to rise
• 4:36
  Speaker 1: to the top so quickly.
• 4:37
  Speaker 2: It's pretty cool to see. It's like this constant evolution
• 4:40
  Speaker 2: of the music industry.
• 4:41
  Speaker 1: Speaking of evolution, did you notice how much nostalgia was
• 4:45
  Speaker 1: in this year's Wrapped?
• 4:47
  Speaker 2: You mean all the throwback hits that resurfaced.
• 4:50
  Speaker 1: Yeah, it seems like some classics never go out of.
• 4:52
  Speaker 2: Style, like Mister Brightside by the Killers.
• 4:55
  Speaker 1: Oh Man, that song brings back so many memories.
• 4:57
  Speaker 2: Me too. It's like a musical time machine, taking us
• 5:00
  Speaker 2: back to those carefree days.
• 5:02
  Speaker 1: I think it speaks to how deeply music is tied
• 5:05
  Speaker 1: to our memories and emotions.
• 5:07
  Speaker 2: You know, it's funny. We were just talking about Spotify
• 5:09
  Speaker 2: connecting listeners worldwide.
• 5:11
  Speaker 1: And how music can bring people together.
• 5:13
  Speaker 2: Well, get this, Over forty percent of users created or
• 5:17
  Speaker 2: participated in shared playlists this year.
• 5:19
  Speaker 1: Wow, that's a lot. What was the most popular playlist
• 5:22
  Speaker 1: viral hits?
• 5:23
  Speaker 2: Naturally, everyone wants to stay on top of the trends.
• 5:26
  Speaker 1: I get it. It's like a way to connect with
• 5:28
  Speaker 1: what everyone else is.
• 5:28
  Speaker 2: Listening to exactly. And let's not forget about the world
• 5:32
  Speaker 2: of podcasts.
• 5:33
  Speaker 1: Oh yeah, True Crime is still king, right it is.
• 5:36
  Speaker 2: But wellness and meditation podcasts also saw a huge surge.
• 5:40
  Speaker 1: Really, what podcasts were people loving? In that category?
• 5:43
  Speaker 2: Shows like Call Her Daddy and Huberman Lab were racking
• 5:46
  Speaker 2: up millions of listening hours.
• 5:48
  Speaker 1: Hmm, I wonder what that says about our collective mental state.
• 5:52
  Speaker 2: Maybe we're all just craving a little bit of peace
• 5:54
  Speaker 2: and quiet and this crazy.
• 5:55
  Speaker 1: World makes sense to me. Podcasts like Huberman Lab can
• 5:58
  Speaker 1: be really calming and insightful.
• 6:00
  Speaker 2: Okay, before we go too deep into the world of podcasts.
• 6:03
  Speaker 1: Through you go back to the music.
• 6:04
  Speaker 2: Let's break down some of the top artists and albums
• 6:07
  Speaker 2: and more details.
• 6:07
  Speaker 1: Awesome, we already touched on Taylor Swift and Sea.
• 6:10
  Speaker 2: But there's so much more to uncover, all.
• 6:12
  Speaker 1: Right, who's next on our list?
• 6:14
  Speaker 2: Well, Bad Bunny continued to be a global phenomenon this year.
• 6:17
  Speaker 1: Yeah, with Nadi Sabi Lo Keva a Pasar Manyana.
• 6:21
  Speaker 2: That album was massive, even beyond Latin America.
• 6:25
  Speaker 1: It really shows the growing global appeal of Latin music.
• 6:29
  Speaker 2: And then there's Drake always a force to be reckoned with.
• 6:31
  Speaker 1: For all the dogs Broke Records didn't it.
• 6:34
  Speaker 2: It was the fastest album to hit one billion streams
• 6:37
  Speaker 2: on its release day.
• 6:39
  Speaker 1: Drake knows how to keep his fans hooked. He's a
• 6:41
  Speaker 1: master of marketing.
• 6:42
  Speaker 2: And we can't forget about Jung Cook from BTS.
• 6:45
  Speaker 1: Oh Yeah, His solo debut was huge.
• 6:48
  Speaker 2: Golden did incredibly well, not just in K pop but globally.
• 6:53
  Speaker 1: K pop's global influence is undeniable at this point.
• 6:56
  Speaker 2: It's a genre that's breaking down barriers left.
• 6:58
  Speaker 1: And right, and Junk Cook is definitely one of the
• 7:01
  Speaker 1: leading forces in that movement.
• 7:02
  Speaker 2: We've talked about so many amazing artists and trends today.
• 7:07
  Speaker 1: It's been a wild ride through the world of Spotify Rapped.
• 7:10
  Speaker 2: But you know what, I think we've gotten so caught
• 7:12
  Speaker 2: up in the details. What do you mean that we
• 7:13
  Speaker 2: haven't really addressed the bigger picture.
• 7:15
  Speaker 1: Like why any of this even matters exactly?
• 7:17
  Speaker 2: Why does Spotify rap matter so much? What's the significance
• 7:20
  Speaker 2: of all this data and these trends.
• 7:23
  Speaker 1: You know, that's a great question. It's easy to get
• 7:26
  Speaker 1: caught up in the hype, but.
• 7:27
  Speaker 2: It's important to step back and consider the bigger implications.
• 7:31
  Speaker 1: What does it really tell us about ourselves in the
• 7:33
  Speaker 1: world we live in.
• 7:34
  Speaker 2: And how does it shape our relationship with music?
• 7:36
  Speaker 1: Those are the questions we need to be asking.
• 7:38
  Speaker 2: Because Spotify Rap is more than just a fun year
• 7:41
  Speaker 2: end summary.
• 7:42
  Speaker 1: It's a reflection of our collective musical identity, and.
• 7:45
  Speaker 2: It's a powerful tool for understanding the evolving landscape of
• 7:49
  Speaker 2: music itself.
• 7:50
  Speaker 1: Yeah, it really makes you think, doesn't it, Like what
• 7:52
  Speaker 1: does it all mean exactly? This year's Rapped, for example,
• 7:56
  Speaker 1: highlighted superstars like Taylor Swift and Drake, but.
• 7:59
  Speaker 2: It also show case newer artists like Blu Ray and
• 8:02
  Speaker 2: Ice Spice.
• 8:03
  Speaker 1: It's like, we love our familiar favorites, but we're always
• 8:06
  Speaker 1: craving something fresh too.
• 8:08
  Speaker 2: And Spotify Rapped captures that perfectly. It shows how the
• 8:11
  Speaker 2: music industry is constantly.
• 8:13
  Speaker 1: Changing, always evolving, always trying to keep up with its listeners.
• 8:16
  Speaker 2: That's why Rapped is more than just a marketing ploy.
• 8:19
  Speaker 1: It's like a yearly checkup not just for our music taste,
• 8:22
  Speaker 1: but for the state of music itself.
• 8:23
  Speaker 2: Exactly. It's a reflection of our collective musical choices.
• 8:26
  Speaker 1: You know, it shows us what's resonating on a global scale,
• 8:30
  Speaker 1: what's making people feel something.
• 8:31
  Speaker 2: And it highlights emerging stars alongside those industry giants.
• 8:36
  Speaker 1: It gives us a glimpse into the future of music basically.
• 8:39
  Speaker 2: And it also taps into our love of nostalgia.
• 8:42
  Speaker 1: Oh yeah, this year's throwback Hits chart was full of classics.
• 8:46
  Speaker 2: Like Bohemian Rhapsody by Queen. Some songs just transcend time,
• 8:50
  Speaker 2: you know.
• 8:50
  Speaker 1: Absolutely, those nostalgic hits remind us of the power of
• 8:54
  Speaker 1: music and memory.
• 8:55
  Speaker 2: It's like a song can instantly transport you back to
• 8:58
  Speaker 2: a specific moment in your life.
• 9:00
  Speaker 1: A certain place, a feeling, even a person. It's incredible, really.
• 9:05
  Speaker 2: I think that's why Spotify Rapped resonates with so many people.
• 9:08
  Speaker 1: It connects us to our past, to our present, and
• 9:10
  Speaker 1: to each.
• 9:11
  Speaker 2: Other, and it reminds us of the profound impact music
• 9:14
  Speaker 2: has on our lives.
• 9:15
  Speaker 1: Whether it's a new song that becomes your anthem.
• 9:17
  Speaker 2: Or an old favorite that brings back a flood of memories.
• 9:20
  Speaker 1: Music is this universal language that transcends language barriers and
• 9:23
  Speaker 1: cultural differences.
• 9:25
  Speaker 2: It's a language we all understand on a deeper level.
• 9:27
  Speaker 1: And Spotify Rapped has managed to tap into that universal
• 9:31
  Speaker 1: language in a way that's both personal and global.
• 9:33
  Speaker 2: It's given us a platform to share our love.
• 9:35
  Speaker 1: Of music, to connect with others who share.
• 9:37
  Speaker 2: Our tastes, and to celebrate the artists who create the
• 9:40
  Speaker 2: soundtracks of our lives.
• 9:42
  Speaker 1: Ultimately, that's what makes Spotify rap so special.
• 9:45
  Speaker 2: It's more than just data and trends.
• 9:47
  Speaker 1: It's a celebration of music's ability to hunite us, to
• 9:50
  Speaker 1: move us, and to remind us of what it means
• 9:53
  Speaker 1: to be human.
• 9:54
  Speaker 2: Beautifully said, and on that note, I think it's time
• 9:57
  Speaker 2: to wrap up our deep dive into Spotify. I wrapped
• 10:00
  Speaker 2: twenty twenty four.
• 10:02
  Speaker 1: It's been amazing exploring all these insights with you.
• 10:05
  Speaker 2: I hope you've enjoyed this journey through the soundscapes of
• 10:07
  Speaker 2: the year, and that you've gained.
• 10:09
  Speaker 1: A deeper appreciation for the power of music and maybe.
• 10:12
  Speaker 2: Even discovered some new artists and songs along the way.
• 10:14
  Speaker 1: There's always something new to explore.
• 10:16
  Speaker 2: In the world of music, So keep those playlists spinning
• 10:19
  Speaker 2: and your ears open to the magic of sound.
• 10:22
  Speaker 1: Because music is a gift that keeps on giving.
• 10:24
  Speaker 2: And that's something worth celebrating every single year. You know,
• 10:28
  Speaker 2: before we wrap things up completely, there's one last thing
• 10:31
  Speaker 2: from that Wrapped Up twenty twenty four podcast that I
• 10:33
  Speaker 2: wanted to touch on.
• 10:34
  Speaker 1: Oh what was that?
• 10:36
  Speaker 2: Well, they talked about how Spotify rapped can sometimes create
• 10:39
  Speaker 2: a bit of pressure, you know, yeah, like we have
• 10:41
  Speaker 2: to have the perfect rapped to share online?
• 10:44
  Speaker 1: Right.
• 10:45
  Speaker 2: Have you ever felt that way, like you're comparing your
• 10:47
  Speaker 2: rap to everyone else's?
• 10:48
  Speaker 1: Honestly, yeah, a little bit. It's easy to get caught
• 10:51
  Speaker 1: up in the whole social media aspect of it.
• 10:54
  Speaker 2: I know, and it's like you start to feel self
• 10:56
  Speaker 2: conscious about your music taste.
• 10:58
  Speaker 1: Yeah, like maybe you're wrapped isn't cool enough or unique
• 11:00
  Speaker 1: enough exactly?
• 11:01
  Speaker 2: But at the end of the day, it's not a
• 11:03
  Speaker 2: competition here, really, isn't Your rapped is about your personal
• 11:06
  Speaker 2: journey with music, you.
• 11:07
  Speaker 1: Know, absolutely, It's about the songs that made you feel something.
• 11:10
  Speaker 2: The artists who got you through tough times.
• 11:12
  Speaker 1: The playlists that soundtracked your best memories.
• 11:15
  Speaker 2: It's a reflection of you, and that's what makes it special.
• 11:18
  Speaker 1: I think sometimes we forget that in the rush to
• 11:20
  Speaker 1: share it online.
• 11:21
  Speaker 2: We get so caught up and how it looks to
• 11:23
  Speaker 2: other people.
• 11:24
  Speaker 1: And we lose sight of what it really means to us.
• 11:27
  Speaker 2: So Yeah, I just wanted to remind everyone out there
• 11:29
  Speaker 2: what's up. Don't let the pressure to have the perfect
• 11:33
  Speaker 2: rapped take away from the joy of music itself.
• 11:37
  Speaker 1: I love that embrace those guilty pleasures, the unexpected discoveries.
• 11:40
  Speaker 2: Even the cheesy pop songs that make you want.
• 11:42
  Speaker 1: To dance exactly. Your raped is a reflection of you,
• 11:46
  Speaker 1: and that's something to be proud of.
• 11:47
  Speaker 2: Well said, and on that note, I think it's time
• 11:50
  Speaker 2: to wrap up our deep dive into Spotify Rapped twenty
• 11:54
  Speaker 2: twenty four.
• 11:55
  Speaker 1: It's been a blast exploring all these insights with you.
• 11:57
  Speaker 2: Thanks for joining us on this journey through the soundscape.
• 12:00
  Speaker 1: Of the year, and for taking the time to reflect
• 12:02
  Speaker 1: on the power of music in our lives.
• 12:04
  Speaker 2: Remember, music is a gift.
• 12:06
  Speaker 1: It connects us, moves us, and inspires us.
• 12:09
  Speaker 2: So keep listening, keep exploring, and keep celebrating the soundtracks
• 12:13
  Speaker 2: of your lives.
• 12:14
  Speaker 1: Happy listening, everyone,