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EP. 256 Desire Determines Development- Truth 19

Should sales managers coach every rep who needs to improve?

At ASLAN, we believe the answer is no.

In Truth #19 of Sales with ASLAN’s 30 Truths for 30 Years series, Tom Stanfill and Tab Norris unpack one of ASLAN’s most distinctive sales coaching principles: desire determines development.

Developing a sales capability requires practice. A manager can provide feedback, create a development plan, schedule role-plays, and give a rep every resource they need. But eventually, the rep has to take ownership of getting better. Truth-19

In this episode, Tom and Tab discuss:

Why sales managers should…

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