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Resonance = Relevance. Why Experiential is The Key to Unlocking Culture for Brands
Louisa O’Connor, managing director of female-led brand experience agency Seen Presents, which represents the likes of Netflix and TikTok, has been in the industry since she joined Grace & Tailor subsidiary We are Vista, formerly Logistik, in 2008.
This episode benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.
With host James Dickson putting the questions, Louisa talks education and the power of real-world brand immersion, going on to discuss budgets, timelines, and ‘talkability’.
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