Boston Beer's Head of Cannabis Goes to School
What happens after legalization? In our prior episode, UC Santa Barbara historian Lisa Jacobson walked through alcohol prohibition's failure and how post-repeal enforcement proved more restrictive than prohibition itself. This follow-up brings Jacobson back alongside Paul Weaver, who leads cannabis strategy at Boston Beer Company from a Toronto R&D hub they built years before hemp-derived THC beverages proliferated in the US.
Legal status has never guaranteed mainstream acceptance. Post-repeal brewers were told they were "on probation." Jacobson and Weaver trace the origins: the three-tier…
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