Latest / From Stalled to Scaling
It Was Never a Persuasion Problem
Struggling to get executive buy-in for customer experience? Your executives already believe customers matter. The real gap is translating customer work into the numbers they're accountable for, and that's a different job than persuasion. On this episode of From Stalled to Scaling, Jim Tincher shares a telling finding. Of 34 C-suite leaders, exactly one could connect customer work to growth and put a figure on it. Learn why the fix is translation into the C-suite's own numbers.
The skinny
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