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Author Allen Adamson on Creating an Impactful Brand Story - The ROI Online Podcast Ep. 57
What kind of story does your branding tell? Does your story connect with customers and persuade them to buy, or is it just noise in an already noisy world? On this episode of the ROI Online Podcast, author Allen Adamson shares the key ingredients to a powerful brand story—and to tell it right so you get better results.
Allen Adamson is an author of four books, as well as the co-founder and managing partner of Metaforce. He wanted to be a filmmaker, but after he didn’t have luck in Hollywood, he went into advertising so he could put his storytelling talents to good use. What he liked about the…
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