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Latest / Cash Flow Conversations with Fexingo: Working Capital, Receivables, and Small Business Finance

How an Appliance Store Used Floor Planning to Triple Holiday Sales

Maria Gutierrez runs City Appliance in Columbus, Ohio. For years, she could only stock about $50,000 worth of inventory at a time, which meant she often ran out of popular models during the holiday rush. Then she discovered floor planning — a financing strategy common in the auto industry but rarely used by small retailers. With a floor plan line of credit from a specialty lender, she brought in $200,000 worth of refrigerators and washers for Black Friday. She paid only $1,500 in interest over two months and generated over $45,000 in extra gross profit. This episode explains exactly how floor…

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