The Oxytocin Launch: Why Connection Outsells Hype Every Time
Countdown timers are dying.
Not literally. They'll still work. But they're becoming the marketing equivalent of a used car salesman yelling "ACT NOW!" through a megaphone.
In this solo episode of The Expert Edge, I break down the shift from dopamine marketing to oxytocin marketing. Ryan Levesque and Ron Reich call it the future of launches. I call it the only way to build a real moat around your business.
Here's the thing: AI can write your emails now. It can create your sales pages. It can produce polished content faster than you can say "ChatGPT."
So if you're competing on polish, you've…
The skinny
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