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Pick Yourself: Cara Alwill on Side Hustles, Publishing, Entrepreneurship, and Golden Handcuffs

In her late twenties, Cara Alwill negotiated a raise that put her at about $75,000 at MTV, while the MTV News jobs she wanted paid closer to $30,000. She kept the paycheck, spent six years building The Champagne Diet on the side, wrote a book, and then took 19 publisher rejections as her cue to stop waiting to be picked.

Cara joins Helaine and Leanne to tell that story. She has ten books to her name and built her career on self-publishing. Girl Code was earning her about $20,000 a month when Penguin Random House came calling with a royalty near 7.5%. She took the deal, then very quickly went…

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