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What Goldilocks Can Teach Us About Proposal Development
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This week we’re going to take a classic children’s story and use it as a model for approaching proposal development with your clients. Goldilocks and the Three Bears is such a legendary fairy tale. You could ask just about anyone and you'd get the same general story. The three bears leave their home to go out for a walk. Goldilocks happens by and goes inside to explore the place. She samples the porridge and tries out their chairs and their beds. She assess each and determines that they are too hot, too cold, too big, too…
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