HOW PODCASTERS ARE BEING ROBBED AND LEFT BROKE
In this episode, hosts Rashad Bilal and Troy Millings delve into the intricacies of podcasting monetization and business models, accompanied by guest and former music industry figure, Loon. They tackle the common misconception that advertising revenue alone is sufficient to sustain a lucrative living through podcasting. Rashad points out that while there's substantial money in ads, most podcasters struggle to amass a sizable audience, which is crucial for significant ad revenue. This leads to the conclusion that creativity and diversification are essential components in generating income…
The skinny
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