Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Lego Board Rebuilt the Brand Brick by Brick
In the early 2000s, Lego was on the verge of bankruptcy. Overexpansion, loss of focus, and a mountain of debt nearly crushed the iconic Danish toy maker. But a radical turnaround, driven by a focused board and a return to the brick, saved the company. In this episode, Lucas and Luna examine how the Lego board—led by owner Kjeld Kirk Kristiansen—confronted the crisis, appointed a new CEO, and oversaw a strategy that cut product lines by 70 percent, revived core play themes, and reestablished the brand's creative and financial health. They discuss the pivotal decision to stop trying to be…
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