Christian Jacobsen, Partner & CEO at The Many Studios | How Brands Are Evolving in the Age of AI
In this episode of Reframe First, Oleksij Rak talks with Christian Jacobsen, Founder and CEO of The Many, an integrated advertising agency with a strong participation-first approach to brand building.
They explore how participation-driven marketing is becoming a stronger competitive moat in the age of AI. Christian shares how the creator economy is changing traditional go-to-market strategies, why “proof of humanity” may become one of the next big challenges for brands, and how AI is both pressuring and reshaping the advertising industry.
They also discuss the future of digital marketing…
The skinny
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