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Jayhawks Lock In for Players Era | Odessa News

Kansas basketball is locking in for a five-year run at the Players Era Festival, starting in 2024 and running through 2031 — a massive move that brings elite matchups, NIL cash, and national spotlight. The festival, now expanding to two events in Las Vegas each November, is reshaping early-season college hoops with high-stakes pool play, $12M in performance-based payouts, and a women’s tournament too. With Big 12 teams like Baylor and Iowa State also committed, this isn’t just about exposure — it’s building a November version of March Madness, where fans can count on Jayhawks action every…

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