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She Organized Bedrooms… And Now Works with Pro Athletes | Rachel Whiteaker,, The Simple Life
On today's show I sat down with Rachel Whiteaker, founder of The Simple Life, a professional organizing firm she started in 2011.
Whiteaker shares how a lifelong obsession with organization evolved from childhood cleaning jobs into a business offering in-home organizing, relocation and move management, seasonal services, and ongoing maintenance, plus coaching other organizers on scalable systems.
She describes early growth tactics like flyers and a LivingSocial deal that brought strangers as clients, the lessons learned about pricing, safety, and why three-hour sessions don't work, and how…
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